According to Gallup, 74% of employees feel that they’re missing out on company information and news and other research suggests that only four in ten employees can confidently describe to others what their employer does.
In addition, it’s incredibly time consuming to collate, sign-off and send out the weekly employee newsletter to a increasingly distributed workforce at a time when employees spend more time on mobile apps than email. Capturing attention is difficult.
These days, everyone is used to instantly accessing information whenever they need it. If we don’t understand something, we ‘Google’ it. If we want to understand more about something, we research it using review sites, comparison sites or a host of other easily available information sources.
Imagine then, how your employees feel when they read the corporate briefing, or listen to a carefully prepared financial presentation and walk away feeling as though they’ve missed some detail. High-level strategies and corporate results are rarely configured for the internal audience, hence the statistic in the opening paragraph of this article.
With this in mind, here our 4 top tips to improving your employee communication in the workplace:
1. Employee communication needs to become clearer
Traditionally, employee communication has been very much focused on broadcasting news and information. More ‘our way’ than ‘two way’, this isn’t the most engaging approach for your employees. Nowadays, people are used to sharing their opinions – joining the debate – all the time. Social media platforms such as, Facebook and Twitter have made this acceptable and our social media activity is so prolific on our lives that it’s hard to switch off that desire to consume, discuss and share information.
It stands to reason, then, that to remain a credible function, employee communication needs to embrace the trend. Read our blog post on 5 reasons why employee advocacy and internal communications make a perfect match for improving employee communication.
2. Employee communication needs to become more inclusive
Social media also offers real flexibility in terms of how it’s used and this can mean more interesting campaigns can be run. Interactivity, gamification, and competitions are all simple ways to brighten up your communications offering. The good old posters and desk drops still have a place, of course, but involvement and engagement levels will undoubtedly increase if an interactive platform is at the centre of your campaign.
3. Employee communication needs to be varied
Convincing employees to contribute to the business narrative has always been difficult. People are busy with their ‘day jobs’, there’s no incentive, people don’t want to put their head above the parapet.
However, by encouraging a social culture, businesses can create the appetite to take a more social approach by explaining that the benefits are two-way. By being more visible on social media – particularly channels such as LinkedIn, employees are building their own personal business brand as well as extolling the virtues and benefits of the corporate one. These days, with social media being ubiquitous, and the birth of a generation of socially aware millennials, having a personal brand online is much more valuable than it would once have been.
4. Employee communications needs to empower your employees
Your employees can become known as experts in their field and they will contribute to the social selling elements of your business purely by spreading the word. Employee communications is no longer an activity where people feel ‘done to’, it’s a way of doing business and a way of growing personally as well as professionally.
By following these top tips, your employee communication will improve. In fact, it will do more. It will evolve into a culture: a social way of doing business that impacts everything from sales to employee engagement; from recruitment to retention.