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Subject Matter Expert Branding

Empower and activate your most trusted subject matter experts as micro-influencers on social media.



Siemens Healthineers
Rentokil Initial
United VARs
Adviser Plus
Spirax Sarco

Quote - Green Circle

Expert employees who invest in their online presence have the potential to differentiate your business and influence your prospective buyers.


Activate your employee advocates as influencers so you can

  • Reach new audiences and increase brand awareness

  • Fast-track perception change, collaborating with external influencers

  • Move from ‘paid for’ collaborations to relationship driven programs

  • Increase share of voice around topics of importance to your business

  • Humanise your brand with employee generated content

Quote - Green Circle

As a data company, we needed our Social Selling pilot to be built on the foundations of data and insight. The training and workshops delivered by Tribal Impact changed the behaviours of our sales teams from search to building prospects and engagement opportunities. This has increased the individual sales pipeline by 33% compared to those that didn't attend the training.

Sally Jacobs, Head of Social Media


B2B influencer marketing
built on relationships, not fees


Your technical employees are often the most difficult to engage when it comes to social media. They don’t want to be ‘celebrities’ or ‘influencers’ so finding the right balance is critical to your program success.

Strategy - Orange Circle
Strategy - White Circle


Phase I
Understand your current share of voice within the conversations you most care about. We’ll help you understand how you benchmark and identify your existing employee influencers.
Enablement - Orange Circle
Enablement - White Circle


Phase II
Put your influencer marketing strategy into action with our bespoke services designed to accelerate your subject matter experts online in an authentic and credible way.
Impact - Orange Circle
Impact - White Circle


Phase III
We’ll measure the qualitative and quantitative impact of your employee influencers on social media, by monitoring their individual activity and influence within specific conversations.

Start With A Strategy

Establish a benchmark from which to measure your experts’ impact and progress. We’ll ...

  • Identifying your existing employee influencers on social media

  • Assess their topics of expertise and map to your strategic priorities

  • Understand current levels of influence around your priority conversations

  • Identify external influencers which you can engage to co-create content

  • Recommend next steps and our best-fit services for your experts





What Are the Steps in Creating A Strategy?

The average timeline for completing the data-led employee influencer strategy is below.   Discover your employee influencers and map topics based on their network size and level of social activity.

Green - Timeline Approach - Week 1
Initial call to understand your strategic priorities and focus markets
Green - Timeline Approach - Week 2-3

Research phase to benchmark your performance and listen to the influencer community

Green - Timeline Approach - Week 4

Build an action plan to train, enable and create content, connecting your experts to best-fit influencers




Use the Strategy to:

  • Build your investment case for enablement pilot

  • Demonstrate your current position and employee influencer objectives

  • Communicate your influencer activation plan to leadership

What's after Strategy?  Execute it yourselves or move on to the Enablement or Impact program with us.

Arrange A Call

Want More Information?

Arrange A


New Workbook

Expert Activation


From strategy to action: Activate your subject matter experts on social media

We’ll work closely with your experts (even the reluctant ones) over a 6 month period to build their digital confidence, create thought leadership content and demonstrate the power of scaling their influence online.

We provide tailor made programs including co-managed social profiles, tailored 1-2-1 coaching sessions and thought leadership content to accelerate your employee influencer strategy in a cost effective and manageable way.








From action to results: Show impact and strengthen commitment

Your leaders want results and are looking for more than ‘clicks’ and ‘likes’ to evaluate the return on their influencer marketing investment.

We work alongside our partner, Onalytica, to measure your employee influencer program by monitoring your brand position within network maps, interaction reports, influencer rankings and content performance.

Elevate your top employee advocates into thought leaders and industry influencers

Our tailored influencer activation programs create brand reach that’s trusted and authentic.

  • Tailored content support to fast track brand messages and perception

  • External influencers mapped to business priorities and expert interests

  • Dedicated social media support for your subject matter experts

  • Ensure your experts’ tone of voice is personal and authentic at all times
  • Programs to suit all levels of confidence and time commitments

  • Monthly reports to benchmark performance within the industry

Quote - Green Circle

64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content

2021 B2B Thought Leadership Impact Report

Chat With Our Tribe

Want to know more about our Exper Activation Solution and if its suitable for you? Get in touch and we’ll book a connect call to:

  • Understand more about your needs
  • Discuss your goals
  • Confirm whether this is the right program for you
  • Provide your full, tailored proposal
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Fill out the form or book a call directly on our calendar at a time that suits you here.