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Social Selling

Strengthen trust, create demand and increase sales pipeline by giving your sales teams the digital skills needed to engage, connect and convert earlier in the buyer journey on LinkedIn.



Siemens Healthineers
Rentokil Initial
United VARs
Adviser Plus
Spirax Sarco

Quote - Green Circle

Modern sellers focus on adding value and supporting the buyer journey with useful and relevant content, rather than pushing messages and using interruptive sales techniques.

Tribal-Solution-Sales-Activation 1

Activate Your Sales Teams Online So You Can

  • Generate better qualified conversations that convert faster

  • Increase your average deal size and shorten the sales cycle

  • Drive more value from your LinkedIn Sales Navigator investment

  • Embed healthy social selling habits into your existing sales processes

  • Achieve more meetings and conversations without cold pitching

Quote - Green Circle

As a data company, we needed our Social Selling pilot to be built on the foundations of data and insight. The training and workshops delivered by Tribal Impact changed the behaviours of our sales teams from search to building prospects and engagement opportunities. This has increased the individual sales pipeline by 33% compared to those that didn't attend the training.

Sally Jacobs, Head of Social Media



Change Sales Habits,
Not Processes


Create a digital selling culture that is sustainable and scalable by embedding healthy LinkedIn relationship habits, not ineffective connection outreaches.

Strategy - Orange Circle
Strategy - White Circle


Phase I
Evaluate the social media maturity of your sales employees on LinkedIn, benchmark your organisation's digital maturity within the competitive landscape and identify your top social sellers.
Enablement - Orange Circle
Enablement - White Circle


Phase II
Put your strategy into action with a bespoke multi-touch Social Selling enablement program tailored to your sales goals, processes and the digital maturity level of your sales employees.


Impact - Orange Circle
Impact - White Circle


Phase III
We’ll measure the qualitative and quantitative impact of your sales team on LinkedIn, using our custom reporting framework that correlates digital activity with sales performance metrics.

Start With A Strategy

Establish a benchmark from which to measure your current sales impact and progress. We’ll ...

  • Map the digital maturity of your sales organisation today

  • Benchmark your sales team within your competitive landscape

  • Analyse your LinkedIn Sales Navigator data to identify knowledge gaps

  • Provide a comprehensive report summarising our key findings

  • Recommend next steps and our best-fit services for your sales team





What Are the Steps in Creating A Strategy?

The average timeline for completing the data-led digital selling strategy is below. In addition, we can conduct short interviews with your sales team to give you a deeper understanding of what may be holding your program back.

Green - Timeline Approach - Week 1
Initial call to agree scope and understand your competitive landscape
Green - Timeline Approach - Week 2-3

Research phase to establish how you benchmark in the industry and analysis of your LinkedIn Sales Navigator report (is using)

Green - Timeline Approach - Week 4

Documentation phase of our findings and recommendations




Use the Strategy to:

  • Prioritise digital sales training areas that need the most attention

  • Direct your investment to support priorities and accelerate impact

  • Identify and showcase your top social sellers as best examples

  • Convince leadership to invest via competitive benchmarking

  • Establish a maturity benchmark from which to measure progress

What's after Strategy?  Execute it yourselves or move on to the Enablement or Impact program with us.

Arrange A Call

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New Workbook

Sales Activation


From Strategy to Action: Activate your sales team on LinkedIn

We believe in digital relationship building, not automated connection requests. Create a social selling program that inspires confidence, embeds behaviour change and creates a culture that will grow as your sales team evolves.

We’ll design a pilot program that best fits the social maturity level of your sales team, including webinar masterclasses, tasks to complete, eLearning, templates and 1-2-1 coaching. Following a successful pilot, we’ll introduce a scale-up program, with the goal that we will transition management over to you.








From Action to Results: Accelerate sales impact by tracking the right numbers

Social selling programs fail to scale because too often the measurement focuses on metrics (SSI scores, clicks, connections) without understanding the wider impact.

We measure both, making sure to correlate your LinkedIn Sales Navigator reports to wider sales performance metrics and training attendance metrics. Our impact reports top and tail your 6 month pilot phase so you can track and demonstrate program success. For scale-up phase customers, impact reports are conducted 2-3 times a year.

Kickstart, Scale and Accelerate Your Success With A Modern Sales Program

Our modern selling change management program is designed to help you scale, change behaviours and accelerate your success by avoiding common social selling mistakes.

  • Bespoke programs tailored to suit the digital maturity of your sales team 

  • Training material templates, cheat sheets etc customised to your industry and sales roles

  • Impact reports to demonstrate progress and success

  • Live group training sessions recorded and sent to you afterwards

  • Access to 25+ eLearning modules to scale learning at lower cost

  • Tailored 1-2-1 coaching to reinforce learning along with practical activities to bring learning to life

Quote - Green Circle

33% of all buyers desire a seller-free sales experience and an average of 11 individual stakeholders are involved in a B2B purchase”

Source: Gartner

Chat With One Of Our Tribe

Want to know more about our Sales Activation Service and if its suitable for you? Get in touch and we’ll book a connect call to:

  • Understand more about your needs
  • Discuss your goals
  • Confirm whether this is the right program for you
  • Provide your full, tailored proposal
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Fill out the form or book a call directly on our calendar at a time that suits you here.