Modern sellers focus on adding value and supporting the buyer journey with useful and relevant content, rather than pushing messages and using interruptive sales techniques.
Activate Your Sales Teams Online So You Can
Generate better qualified conversations that convert faster
Increase your average deal size and shorten the sales cycle
Drive more value from your LinkedIn Sales Navigator investment
Embed healthy social selling habits into your existing sales processes
Achieve more meetings and conversations without cold pitching
As a data company, we needed our Social Selling pilot to be built on the foundations of data and insight. The training and workshops delivered by Tribal Impact changed the behaviours of our sales teams from search to building prospects and engagement opportunities. This has increased the individual sales pipeline by 33% compared to those that didn't attend the training.
Sally Jacobs, Head of Social Media
Change Sales Habits,
Not Processes
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Create a digital selling culture that is sustainable and scalable by embedding healthy LinkedIn relationship habits, not ineffective connection outreaches. |
Enablement
Phase II
Put your strategy into action with a bespoke multi-touch Social Selling enablement program tailored to your sales goals, processes and the digital maturity level of your sales employees.
Impact
Phase III
We’ll measure the qualitative and quantitative impact of your sales team on LinkedIn, using our custom reporting framework that correlates digital activity with sales performance metrics.
Start With A Strategy
Establish a benchmark from which to measure your current sales impact and progress. We’ll ...
Map the digital maturity of your sales organisation today
Benchmark your sales team within your competitive landscape
Analyse your LinkedIn Sales Navigator data to identify knowledge gaps
Provide a comprehensive report summarising our key findings
Recommend next steps and our best-fit services for your sales team
What Are the Steps in Creating A Strategy?The average timeline for completing the data-led digital selling strategy is below. In addition, we can conduct short interviews with your sales team to give you a deeper understanding of what may be holding your program back. |
Research phase to establish how you benchmark in the industry and analysis of your LinkedIn Sales Navigator report (is using)
Documentation phase of our findings and recommendations
Use the Strategy to:
Prioritise digital sales training areas that need the most attention
Direct your investment to support priorities and accelerate impact
Identify and showcase your top social sellers as best examples
Convince leadership to invest via competitive benchmarking
Establish a maturity benchmark from which to measure progress
What's after Strategy? Execute it yourselves or move on to the Enablement or Impact program with us.
Want More Information?
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Sales Activation
Workbook
Enablement
From Strategy to Action: Activate your sales team on LinkedIn
We believe in digital relationship building, not automated connection requests. Create a social selling program that inspires confidence, embeds behaviour change and creates a culture that will grow as your sales team evolves.
We’ll design a pilot program that best fits the social maturity level of your sales team, including webinar masterclasses, tasks to complete, eLearning, templates and 1-2-1 coaching. Following a successful pilot, we’ll introduce a scale-up program, with the goal that we will transition management over to you.
Impact
From Action to Results: Accelerate sales impact by tracking the right numbers
Social selling programs fail to scale because too often the measurement focuses on metrics (SSI scores, clicks, connections) without understanding the wider impact.
We measure both, making sure to correlate your LinkedIn Sales Navigator reports to wider sales performance metrics and training attendance metrics. Our impact reports top and tail your 6 month pilot phase so you can track and demonstrate program success. For scale-up phase customers, impact reports are conducted 2-3 times a year.
33% of all buyers desire a seller-free sales experience and an average of 11 individual stakeholders are involved in a B2B purchase”
Source: Gartner
Chat With One Of Our Tribe
Want to know more about our Sales Activation Service and if its suitable for you? Get in touch and we’ll book a connect call to:
- Understand more about your needs
- Discuss your goals
- Confirm whether this is the right program for you
- Provide your full, tailored proposal
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Fill out the form or book a call directly on our calendar at a time that suits you here. |
