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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

Why Employee Advocacy Is A Must-Have For Anyone Who Values Public Perception Of Their Brand

Why Employee Advocacy Is A Must-Have For Anyone Who Values Public Perception Of Their Brand

Like happy customers, engaged employees have always been good for a brand. It’s well documented that they work harder and longer, recommend their...

3 Ways Employees Can Unintentionally Cause a Social Media Crisis

3 Ways Employees Can Unintentionally Cause a Social Media Crisis

The number of smartphone owners is expected to reach 36% this year (Statista.com); when you consider this has grown from just 10% in 2011, it’s...

Managing Employee Advocacy:  5 Common Issues  & How To Fix Them

Managing Employee Advocacy:  5 Common Issues  & How To Fix Them

Launching an employee advocacy programme takes a lot of effort, budget and most of all a lot of enthusiasm but really it is only the beginning of...

Social Business Predictions For 2018...And Beyond

Social Business Predictions For 2018...And Beyond

Happy New Year!  Seems strange to say that when we're almost hitting the middle of the month.  Last January I wrote a post titled My Social...

12 Reasons Why Your Employees Should Invest In Their Personal Brands [Infographic]

12 Reasons Why Your Employees Should Invest In Their Personal Brands [Infographic]

It's not always easy engaging employees to participate in a Social Advocacy or Social Selling program.  No time.  Not interested.  Social is for...

Social Selling: Why Stop At The Sales Team?

Social Selling: Why Stop At The Sales Team?

There’s never been a better time to activate the voice of your employees on social media. Sales will lead with Social Selling. Marketing will...

Influencer Marketing: It's Time To Get Personal

Influencer Marketing: It's Time To Get Personal

I can’t lie.  I dislike the term “Influencer Marketing”. By definition, it’s a “form of marketing in which focus is placed on influential people...

The Engagement Economy: Recap Of Marketing Nation London #MKTGNation

The Engagement Economy: Recap Of Marketing Nation London #MKTGNation

Yesterday I spent the day in London at the Marketing Nation London (#MKTGNation) event hosted by Marketo.  Over 700 marketing professionals...

2017 Social Business Practitioners On Twitter #OctoLeader

2017 Social Business Practitioners On Twitter #OctoLeader

 

Social Selling: Practical Tips From Social Sellers – Dave Chester @ SAP

Social Selling: Practical Tips From Social Sellers – Dave Chester @ SAP

As part of our Social Selling blog series, I interviewed SAP Social Seller Dave Chester, a client partner for the company in Australia.  What...

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