Blog

As a B2B marketer in the technology industry, my career has largely focused around serving my internal customer – sales.  

January 1, 2020, the new Working Hours Act came into action in Finland, setting a new standard for flexible working. The law will give the...

In my last post, I wrote about the importance of providing extra value to our contractors, so that they feel part of what we call our Extended...

I can’t remember the last time I followed the textbook linear buyer journey. The one where I’d walk into a shop, listen to the sales rep inform me...

Using video for social selling is no longer something restricted to B2C markets. Most of us have seen more videos popping up on our LinkedIn feed...

Ever heard the phrase “Rome wasn’t built in a day”?  Well, neither was any successful employee advocacy program. Investing in an advocacy tool is...

Social C-Suite executives are a little thin on the ground. Considering the stats that tell us how much more successful social businesses are, ...