There's no doubt that 2018 was the year when organisations woke up to the power of employee advocacy. As organisations face lower organic social...
12 Reasons Why Your Social Selling Program Isn’t Working
Having an official Social Selling program within your organisation is one thing. Maybe you made the crucial business decision to change to a...
5 LinkedIn Connection Requests That Will Get You Rejected
Just recently I've noticed a flurry of random LinkedIn connection requests. I'm finding myself ignoring more than accepting these days which has...
How To Use Video Around The Flywheel
At INBOUND 2018, HubSpot introduced their new concept for attracting, engaging and delighting customers using inbound methods – the flywheel....
How To Create A Social Business That Benefits Both Employees And Brand
As an organisation, putting your employees in front of your brand is the most authentic way to conduct your marketing. Authenticity is key to...
What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence
When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...
Do You Apply The ‘Vanishing Point’ Rule For Your Sales Teams?
Many more businesses and executive members of the management team are waking up to the need to fully embrace the world of digital selling and ...
3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing
When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments,...
Why The Best Sales Leaders Are Digital First
According to the World-Class Sales Practices Study, only 53% of sales people are meeting or exceeding their quotas. The reason? Modern...
