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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

5 Ways Top B2B Social Sellers Use Twitter

5 Ways Top B2B Social Sellers Use Twitter

This week we're delivering a set of Social Selling master classes to a social savvy sales audience at SAP, talking about how they can improve...

5 Reasons Why Channel Partners Should Adopt An Employee Advocacy Approach

5 Reasons Why Channel Partners Should Adopt An Employee Advocacy Approach

Channel partners face some key challenges today as digital disruption transforms business processes, necessitating some fundamental changes in...

5 Ways Employee Advocacy Supports Internal Communications

5 Ways Employee Advocacy Supports Internal Communications

The Holy Grail for the internal communications has always been the one-button-reaches-all method of sharing information. For the majority,...

How Marketing Can Use PointDrive To Support Social Selling

How Marketing Can Use PointDrive To Support Social Selling

Almost a year ago LinkedIn announced the release of PointDrive - a professional way to share personalised content to buyers. It's only available...

GDPR: Why You Should Focus On Content As Well as Consent

GDPR: Why You Should Focus On Content As Well as Consent

It’s now less than two months until the GDPR (General Data Protection Regulation) comes into force. Much of the content of this new standard is...

What Facebook Algorithm Changes Mean for Employee Advocacy

What Facebook Algorithm Changes Mean for Employee Advocacy

Brands are now scrambling to find new organic methods to reach their audience after Facebook has announced that page posts may have zero reach in...

How Digital Transformation Has Changed the Marketing & Sales Relationship

How Digital Transformation Has Changed the Marketing & Sales Relationship

Digital transformation has radically changed the buyer journey. The wealth of company content available online means that customers are savvy and...

4 Top Tips For Content that Captures Your Audience in a Heartbeat

4 Top Tips For Content that Captures Your Audience in a Heartbeat

In the age of social selling, relationships are key. Good quality content will help create a following and ensure your customers feel that you add...

3 Employees That Got It Wrong on Social Media

3 Employees That Got It Wrong on Social Media

Everywhere you look, people are talking about social media and business. Brand advocacy, algorithms, reputation management: the relationship...

19 Reasons Why You Should Activate Your Employees On Social Media [Infographic]

19 Reasons Why You Should Activate Your Employees On Social Media [Infographic]

 

Learn how to manage your online reputation with our free Social Media Policy eBook.

Here are 19 reasons why activating social media in the...

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