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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

How To Use Employee Advocacy To Create Powerful Brand Influencers

How To Use Employee Advocacy To Create Powerful Brand Influencers

So integral is social media to everything we do these days, it’s hard to know whether it is the proverbial chicken or the egg in our...

Top Social Selling Objections And How To Be Ready For Them

Top Social Selling Objections And How To Be Ready For Them

As the end of Q4 looms for many organisations, there are sales leaders and reps around the world feeling the pressure to accelerate pipeline and...

4 Reasons Employee-led Marketing Can’t Survive Without Quality Content

4 Reasons Employee-led Marketing Can’t Survive Without Quality Content

The modern buyer wants to be educated and informed, rather than sold to. Our ability to research and choose is hugely amplified in today’s digital...

Lessons From Amazon: Why Employee Advocacy Needs Authenticity

Lessons From Amazon: Why Employee Advocacy Needs Authenticity

Guest blog by Alex Bourgeois

Ahead of the holiday season where thousands of hires will be necessary to cope with the Christmas orders, Amazon...

How Vendors Can Help Channel Partners Embrace Digital Selling

How Vendors Can Help Channel Partners Embrace Digital Selling

Marketing and sales are rapidly playing catch up with digital transformation to ensure that their processes reflect the new buyer's digital...

5 Ways To Build Expert Influence Through Employee Advocacy

5 Ways To Build Expert Influence Through Employee Advocacy

I get lost in a bookshop – browsing, flicking and sipping (since most have coffee shops attached).  But there’s one bookshop in the UK that goes...

Dear Marketing, I Need Content.  Best Regards, Sales

Dear Marketing, I Need Content.  Best Regards, Sales

Thanks for your email (dated January 2016).  It’s taken me a while to get back to you – apologies for that – but I need your help.

Why Employee Advocacy is the Ultimate Strategy for Business Growth [Infographic]

Why Employee Advocacy is the Ultimate Strategy for Business Growth [Infographic]

Employee Advocacy is about transforming your engaged workforce, creating a credible narrative that leads an employee-led buyer journey. But Employee...

3 Ways Employee Content Boosts Your Word of Mouth Strategy

3 Ways Employee Content Boosts Your Word of Mouth Strategy

Digital transformation may have changed the buyers journey but good old ‘traditional’ word of mouth is still as important as ever for building...

How To Measure B2B Social Selling Performance

How To Measure B2B Social Selling Performance

At Tribal Impact, we’re focused on driving value from social interactions. Whether that’s better engagement, bigger sales or greater social...

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