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    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Sales & Marketing: Who Should Align To Who?

    Sales & Marketing: Who Should Align To Who?

    As a B2B marketer in the technology industry, my career has largely focused around serving my internal customer – sales.  

    Organisations Need To Be Ethical, Not Just Competent – Edelman Trust Barometer

    Organisations Need To Be Ethical, Not Just Competent – Edelman Trust Barometer

     

    Remote And Flexible Working Has Changed My Life, It Could Change Yours Too

    Remote And Flexible Working Has Changed My Life, It Could Change Yours Too

    January 1, 2020, the new Working Hours Act came into action in Finland, setting a new standard for flexible working. The law will give the...

    Susan Emerick: Social Business Success Takes People, Process & Technology

    Susan Emerick: Social Business Success Takes People, Process & Technology

     

    How To Grow Together In Partnership With Contractors

    How To Grow Together In Partnership With Contractors

    In my last post, I wrote about the importance of providing extra value to our contractors, so that they feel part of what we call our Extended...

    Michael Brenner: Leaders Hold The Key To Employee Advocacy Activation

    Michael Brenner: Leaders Hold The Key To Employee Advocacy Activation

     

    Goodbye Funnel & Hello Flywheel

    Goodbye Funnel & Hello Flywheel

    I can’t remember the last time I followed the textbook linear buyer journey. The one where I’d walk into a shop, listen to the sales rep inform me...

    How To Use Video For Social Selling

    How To Use Video For Social Selling

    Using video for social selling is no longer something restricted to B2C markets. Most of us have seen more videos popping up on our LinkedIn feed...

    Employee Advocacy: How To Structure Your Dream Team From Day One

    Employee Advocacy: How To Structure Your Dream Team From Day One

    Ever heard the phrase “Rome wasn’t built in a day”?  Well, neither was any successful employee advocacy program. Investing in an advocacy tool is...

    Here's How To Get Your C-Suite On Social In 5 Easy Steps

    Here's How To Get Your C-Suite On Social In 5 Easy Steps

    Social C-Suite executives are a little thin on the ground. Considering the stats that tell us how much more successful social businesses are, ...

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    Tribal Insights

    Read what our team are saying about the latest social business and employee advocacy news.  Even more insights here.

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