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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

2017 Social Business Practitioners On Twitter #OctoLeader

2017 Social Business Practitioners On Twitter #OctoLeader

 

5 Digital Lessons Modern Marketers Can Learn From The Octopus

5 Digital Lessons Modern Marketers Can Learn From The Octopus

 

Modern marketers are multitasking, multi-dimensional masters of marketing (now, there’s a tongue twister!)  They need to understand, coordinate...

6 Social Media Planning Tools You Can’t Live Without - And They’re FREE!

6 Social Media Planning Tools You Can’t Live Without - And They’re FREE!

 

Social media planning is tricky business if you don’t have a structure to follow.  A couple of months ago I led two separate workshops guiding...

How To

How To "Live-Tweet" An Event In 4 Simple Steps

Six years ago I managed the social media campaign surrounding SAPs prestigious customer event #SAPPHIRENOW Madrid.   In fact, I loved it so much...

Customer Experience: Is It Time To Brand Flip?

Customer Experience: Is It Time To Brand Flip?

As I travelled on the London Underground recently, I noticed a huge advertising campaign by Apple. They’ve covered some of the tube stations with...

No Dad, I Don't Play On Facebook All Day!

No Dad, I Don't Play On Facebook All Day!

Ever tried explaining your job to your parents? I'm normally okay with distilling complex messages into simple anecdotes - I've had 20+ years...

Dear Sales, Let's Get Cosy. Love Marketing.

Dear Sales, Let's Get Cosy. Love Marketing.

Dear Sales

9 Stages Of Employee Social Media Maturity

9 Stages Of Employee Social Media Maturity

Throughout my career I’ve been fascinated by how people engage with each other in business. I’m always up for trying those personality studies and...

Are Social Businesses Embracing The

Are Social Businesses Embracing The "Digital 4 C's" Over "Marketing 4 P's"?

A couple of weeks ago I had lunch with an old friend - we hadn't seen each other for nearly 12 years.  We worked together at IBM and took the CIM...

5 Reasons Why Training Employees To Use Social Media Is Good For Marketing

5 Reasons Why Training Employees To Use Social Media Is Good For Marketing

This week Hootsuitemade a pretty significant announcement confirming their move into the employee advocacy space with the launch of their new...

Author

Founder of Tribal Impact: Creating Social Businesses Via Employee Advocacy & Content Marketing. Mum of 3 girls. Baker, chocolate eater, hobby photographer and Nespresso coffee drinker...oh, and a self builder!

I blog about all things related to social business, employee advocacy and social media.