Drive business growth through employee social media conversations. Social Selling | Brand Advocacy | Employee Generated Content
Social Business = Inbound Business
The modern buyer doesn't want to be sold to. They want to be educated and informed.
Drive higher B2B lead conversion and faster revenue growth by mobilising your most credible and trusted brand voice on social media. Your employees.
“Productivity improves by 20-25% in organisations with socially connected employees”
Source: The McKinsey Global Institute
The Tribal Way
We specialise in B2B social advocacy supporting sales and marketing leaders with attracting best-fit customers and talent through social media.
By creating an aligned approach to social media across your business, you will develop influential market experts, relevant content for your buyers and social selling behaviours. We support your business in 3 ways:
Resonate with your buyer earlier in their journey by using employee generated content. Our blogging and social kick-start services accelerate the your expert employees into thought leaders within your market.
“Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads & 58% more likely to attract top talent”
Source: Altimeter Group
Different Employees. Different Social Approaches.
Buyers are reading, researching and seeking expertise without the help of sales. When your employees are positioned in front of your logo, they bring a new level ofauthenticity,credibilityandtrustto your brand story.
Marketing work with us when lead conversion ratios on the website are falling, content creation costs increasing and branded social media reach is less effective. Employee generated content and amplification costs less and drives higher conversion rates.
Sales engage us when they find themselves entering buyer journeys too late or their LinkedIn Sales Navigator investment is yielding little return for their team. Leading social sellers create 45% more opportunities and are 51% more likely to achieve quota.
Internal communications engage us because leaders lack visibility on social media and socially active employees present a risk to brand reputation online. Socially engaged companies are 40% more likely to be perceived as competitive & 58% more likely to attract top talent.
HR professionals work with us to build and attract a pipeline of talent or when the employer brand is discouraging applicants to apply. Social media training for employees can strengthen the employer brand, positively impact employee engagement and drive referral recruitment.
75% of B2B buyers use social media to support purchase decisions.
Our Methodology For Social Media Impact
We understand that employees start their social media journey from different places. Some are in sales, others in finance. Some start at "social zero", others start at "social hero".Some want to learn in the classroom, others via their mobile.
Our Social Impact Program is a scalable, blended, social business training experience for employees. Ideal for organisations that want to enable their tribe to confidently use social media for brand advocacy & social selling.
Only 45% of employees have a clear understanding of what they should and should not do on social channels when it comes to company-related topics.
When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments, including Marketing, Digital & Social Media, Employee Communications, HR, or even PR.
At Tribal Impact, we work with large and small organisations to activate their employees on social media - from coaching leadership to enabling sales to creating expert influencers. We join the dots between Content Marketing, Social Selling and Employee Advocacy.