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Encouraging your employees to be brand advocates helps improve your reputation, drives more enquiries and influences the decision-making process of your prospective buyers. However, it’s only a positive thing if it’s done right.
Encouraging your employees to be brand advocates helps improve your reputation, drives more enquiries and influences the decision-making process of your prospective buyers. However, it’s only a positive thing if it’s done right.
Last week I attended a social event in London ran by Hootsuite and a common topic that kept coming up was how important it is to get the C-Level on board with social media and in particular, employee advocacy.
Guest blog by Sarah Duggan
Our digital age is changing the way we do business in so many ways: how we engage with prospects, how we build relationships, how we research into potential purchases.