We work with B2B leaders around the world who want to digitally connect their employees to customers, yet are worried about the risk of letting employees ‘go solo’ on social media.
We help our customers accelerate social media activation across their entire organisation via employee advocacy, social selling, digital leadership and expert influencer activation programs.
Turn your entire business into a relationship growth engine via your most trusted and credible brand voice - employees.
When you adopt a holistic approach to activating employees on social media you’ll create conversations at scale, drive stronger influence within the market, deepen relationships with your customers so you start to attract your ideal customers, not chase after them.
Anita Veszeli, Ericsson's Global Head of Social Engagement & Advocacy, outlines the social landscape at Ericsson, how social media has evolved over the years and the initiatives that have driven maturity.
Using our Social Impact™ methodology, we’ll provide you with a blended learning experience customised to your business and tailored to the learning needs of your employees.
Our eLearning suite enables you to train your employees at scale, aligning our individual micro-modules to behaviour data in your advocacy platform.
Build your own expert network of Social Selling trainers internally via our Train-The-Trainer program.
Through your multi-faceted training approach, our 300+ sales and marketing teams learned how to be more strategic with Social Selling using LinkedIn Sales Navigator and Social listening tools. This ramped up meaningful new connections and accelerated customer engagement, which opened up many new opportunities and a €12m pipeline.
Employee generated content is something of a new buzzword in the marketing and social selling landscape but it’s not an over-hyped “craze” that sales teams should ignore. In fact, it overcomes one of the biggest content problems social sellers face: