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Executive Branding

Strengthen your employer brand by attracting talent, engaging employees and creating amazing experiences for your customers with digitally authentic leaders.



Siemens Healthineers
Rentokil Initial
United VARs
Adviser Plus
Spirax Sarco

Quote - Green Circle

Leaders who are socially active appreciate the impact their activity will have and embrace the transparency and connectivity to solve business challenges.


Activate your leaders on social so they can

  • Attract and retain better talent in a competitive talent market

  • Build the transparency and trust at a senior level that customers, employees and stakeholders expect

  • Accelerate product innovation by being more in touch with customer issues

  • Strategically and clearly position your brand in the market

Quote - Green Circle

“We wanted to activate our senior leaders to be more visible online and help them understand the value of their presence on social media. Tribal Impact worked with us to develop bespoke training for our executives. This enabled them with the knowledge of how to share and post authentically, as well as how this activity fits into their wider leadership and company brand strategy. With Tribal’s help we’ve been able to scale the program and this is currently being rolled out globally to great success.”.

Aileen Scriba, Henkel





Build Sustainable Confidence,
NOT Content Calendars


We understand the complexity of managing an executive's reputation online which is why our leadership activation programs are managed by expert people, not automated technology.

Strategy - Orange Circle
Strategy - White Circle


Phase I
Evaluate the social media maturity of your C-suite and leadership teams, benchmark maturity within the industry and plan the next steps.
Enablement - Orange Circle
Enablement - White Circle


Phase II
Put your strategy into action with our bespoke services designed to accelerate and embed behaviour change in an authentic and credible voice.
Impact - Orange Circle
Impact - White Circle


Phase III
We’ll measure the qualitative and quantitative impact of your leadership team on social, using our consistent reporting framework

Start With A Strategy

Establish a benchmark from which to measure your leaders' impact and progress. We’ll ...

  • Map the social media maturity of your leadership organisation today

  • Provide a comprehensive report summarising our key findings

  • Review similar roles in competitive organisations

  • Recommend next steps and best-fit services for your leadership team

  • Benchmark your organisation within the industry





What Are the Steps in Creating A Strategy?

The average timeline for completing the data-led digital leadership strategy is below. In addition to the data-led analysis, we can conduct a series of short interviews with your leaders to give you a deeper understanding of objections.

Green - Timeline Approach - Week 1
Initial call to agree scope and understand your competitive landscape
Green - Timeline Approach - Week 2-3

Research phase to establish how you benchmark in the industry

Green - Timeline Approach - Week 4

Documentation phase of our findings and recommendations




Use the Strategy to:

  • Educate your leadership team on why they should be active on digital media

  • Support your case for investment in a measurable pilot enablement program using data

  • Understand activities needed to embed a program that will engage leaders and drive behaviour change

  • Convince leadership to invest via competitive benchmarking
  • Establish a maturity benchmark from which to measure progress

What's after Strategy?  Execute it yourselves or move on to the Enablement or Impact program with us.

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New Workbook

Leadership Activation


From strategy to action: Activate your leaders on social media

Optimise profiles and fast-track your leaders’ activity on LinkedIn and other social media platforms with one of our service offerings, designed to embed habits and behaviour change.

We provide tailored coaching sessions, co-manage social profiles and create thought leadership content to grow your audience and strengthen your digital footprint. All our services are designed to support your executives with the confidence that their reputation is protected and carefully managed.








From action to results: Show impact and strengthen commitment

Your leaders want results and are looking for more than ‘clicks’ and ‘likes’ to evaluate the value they’re getting from the time they’re investing

We provide monthly reports that dig beyond dashboards to understand the most engaging posts, audience engagement and potential connections. When activating teams, we’ll revisit the benchmarking reports to demonstrate the holistic impact you’re having within your industry.

Inspire digital confidence and embed behaviour change within your leadership teams

Our co-managed programs are designed to inspire digital confidence and embed behaviour change within your C-suite and leadership teams.

  • Ensure your leaders' tone of voice is personal and authentic at all times
  • Dedicated social media expert to guide your leader at all times

  • Executive activation experience to put your leaders' mind at ease

  • Programs to suit all levels of confidence and time commitments

  • Co-managed support ensures an authentic tone of voice

  • Monthly reports to demonstrate measurable impact

Quote - Green Circle

68% of employees prefer to work for leaders who use digital and social media - rising to 82% among employees aged under 24.

Source: Brunswick

Chat With Our Tribe

Want to know more about our Leadership Activation Solution and if it's suitable for you? Get in touch and we’ll book a connect call to:

  • Understand more about your needs
  • Discuss your goals
  • Confirm whether this is the right program for you
  • Provide your full, tailored proposal
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Fill out the form or book a call directly on our calendar at a time that suits you here.