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Employee Advocacy 

Extend your brand reach by empowering your employees with the digital skills and confidence to become your most trusted influencers on social media.

Siemens Healthineers
Rentokil Initial
United VARs
Adviser Plus
Spirax Sarco

Quote - Green Circle

Every employee, no matter where they sit in the organisation has the power to influence the buyer.




Activate your employees on social so they can

  • Scale your brand reach into more online conversations and communities
  • Showcase your culture through the voices of your employees
  • Strengthen your employer brand powered by vocal brand ambassadors
  • Reduce your reputational risk through digital and social media training
  • Maintain a competitive advantage by moving first in your industry
  • Become Employee Influencers for your brand

Quote - Green Circle

Tribal Impact’s employee advocacy expertise shone through from first meeting through to launch of a successful trial and then onwards into the preparation of a detailed business case.

We trusted Tribal Impact’s approach and achieved excellent results faster than expected. Our training program’s success and continued growth is because we have Tribal Impact on our team. We could not have wished for a better partner.

Andy Hooper, Senior Digital Marketing Manager

StewartsLogo - not transparent


Build Scalable Social Habits,
Not Dysfunctional Social Siloes


Every employee's social media journey is different, with different roles requiring different goals. When you layer on culture, languages and tools you begin to appreciate the complexity that comes with a holistic social media activation program.

Strategy - Orange Circle
Strategy - White Circle


Phase I
Evaluate the social media maturity of your employees on LinkedIn today, benchmark your organisation's digital maturity within the industry and identify your top advocates.
Enablement - Orange Circle
Enablement - White Circle


Phase II
Put your strategy into action with our bespoke solutions designed to scale basic training to the masses, build programs for specific functions and 1-2-1 support for your most advanced employees.
Impact - Orange Circle
Impact - White Circle


Phase III
We’ll measure the qualitative and quantitative impact of your employees on social, using our consistent reporting framework.


Phase I: Start With A Strategy

Establish a benchmark from which to measure your overall organisation's impact and progress.  We’ll do this by...

  • Mapping the digital activity of your employees per country/region

  • Benchmark your organisation against the competitive landscape

  • Identifying your most active social media employee advocates on LinkedIn

  • Provide a report summarising the findings

  • Recommend next steps and best-fit services for your Employee Brand Ambassador Program


What Are the Steps in Creating An Employee Activation Strategy?

The average timeline for completing the data-led analysis strategy is below.   We can augment this study with short qualitative interviews and deeper analysis of employee activity on LinkedIn.

Green - Timeline Approach - Week 1
An initial call to agree on scope and understand the competitive landscape
Green - Timeline Approach - Week 2-3

Research phase to establish how you benchmark in the industry

Green - Timeline Approach - Week 4

Documentation phase, where we write up our findings in a report


Use the Strategy to:

  • Educate your leadership team on the importance of employee advocacy
  • Support your case for investment in a measurable pilot enablement program using data
  • Understand activities needed to embed a program that will engage employees

What's after Strategy?  Execute it yourselves or move on to the Enablement or Impact program with us.

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Employee Activation

Phase II: Enablement

From Strategy to Action: Activate your employees on social media

Take your employees on a journey from ‘social zero’ to ‘social hero’ through a structured enablement program that will help them grow in social media confidence and put their learning into practice by becoming Employee Influencers and true Brand Ambassadors.

We provide scalable social media training programs (LinkedIn and Twitter) for your employees including a blended mix of resources from eLearning to webinar masterclasses and templates to tip sheets.

Embed the learning in a variety of ways, avoid common mistakes and build your community of employee influencers.




Tribal-Impact---Impact---employee (1)



Phase III: Impact

From Action to Results: Show impact and scale your advocacy program

Knowing what to measure at each stage of your employee activation program will become critical if you want to scale and onboard new employees onto social media quickly and efficiently.

Build a reporting system that’s insight driven so you can take action to optimise your tools and training at every stage of the employee social media maturity journey. With the right framework, you’ll be able to identify your emerging employee influencers, align training to adjust behaviours and demonstrate impact on business growth.

Standardise Your Social Media Training Curriculum

Standardise your social media training curriculum and provide employees with consistent materials, ensuring you include the latest social media platform changes (and let’s face it, they’re changing all the time!)

  • Digitally upskill your workforce at scale and cost effectively
  • Clearly defined learning paths that employees can follow
  • Standardise your social guidance and reduce employee confusion
  • Track and optimise your progress every step of the way
  • Multimedia formats because your employees all learn differently
  • Advanced programs for specific groups e.g. Sales, HR

Quote - Green Circle

 of employees use at least one social media site for personal use, of which 50% are already posting about their company.  
Source: Weber Shandwick

Chat With Our Tribe

Want to know more about our Employee Brand Ambassador Program and if it's suitable for your Employee Activation strategy? Get in touch and we’ll book a connect call to:

  • Understand more about your needs
  • Discuss your Employee Activation goals
  • Confirm whether this is the right program for you
  • Provide your full, tailored proposal
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Fill out the form or book a call directly on our calendar at a time that suits you here.