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Social Business Exchange 2025

London | June 10th | #SocBizExchange
Register your interest

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This event is for forward-thinking B2B leaders wanting to:

  • Activate employees and leaders on LinkedIn and other social media platforms.
  • Scale their employee advocacy, social selling, and thought leadership efforts globally.
  • Enhance their digital enablement programs with a targeted approach to training, tools and content.
  • Learn from and network with peers facing similar challenges to yours.

This is the second time I’ve attended one of these brilliant days. I’m really looking forward to taking the learnings from today back to office, sharing with my team and brainstorming how we can improve what we’re doing on social.

Sara Atkinson

Head of Field and Channel Marketing | Ciena

Today's event has been really helpful, really useful, and really insightful. The networking part has been brilliant - talking to other organisations who are on a smiliar journeys to us, who have their own problems, who are coming up with solutions. I love this event and I can't wait to come to the next one.

Sunny Bal

Global Paid Social Media & Digital Advertising Manager | Arup

The talks are super interesting. I think what really stands out is that everyone is in a different place, in terms of their journey for advocacy across all levels of the business.

Sally Jacobs

Senior Director of Social Media and Advocacy | Qlik

The location is nice, the people are very nice. I'm liking all the speeches and there's a lot of great input, especially learning how other companies are structuring their employee advocacy programs.

Lorenzo Castracane

Global Employer Branding Leader | Gi Group Holding

I feel really lucky to be part of this event. I've had a really enjoyable time in the sessions, we had really good speakers from different types of organisations. It's great to see that we have, in the end, similiar challengers for all of our programs.

Laura Lamard

Global Marketing and Customer Activation | Henkel

Sara Atkinson Ciena Testimonial
Sunny Bal Arup Testimonial
Sally Jacobs Qlik Testimonial
lorenzo castracane gi group Testimonial
Laura Lamard Henkel Testimonial

Join a community of the world's top B2B brands

SocBiz 25 30 logos

Speakers

Hear from a selection of industry experts in employee advocacy, social selling and employee branding. We'll be revealing even more speakers in the coming weeks.

 

Sarah Goodall-1

Sarah Goodall

Tribal Impact

Petrina Carmody PhD CPsychol

Petrina Carmody PhD

Great Place To Work UK

Sally Jacobs

Sally Jacobs

Qlik

Guillem Cardenal

Guillem Cardenal

Merck Life Science

Nada Alkutbi

Nada Alkutbi

IBM

Stuart (Stu) Hazell

Stuart Hazell

Workday

Matt Humphreys

Matt Humphreys

Workday

Anne Adam

Anne Adam

Sanofi

Birgit Raes

Birgit Raes

Panasonic TOUGHBOOK

Sarah Thomas

Sarah Thomas PhD

Capgemini

Alex Edwards

Alex Edwards

Tribal Impact

Agenda

Join us for a full-day event with industry expert speakers, interactive workshops and panel discussions.

  • Morning sessions

     

    09:00 - 09:30

    Welcome and introduction

    Social is no longer just a 'nice to have'. Top brands understand its value. Sarah will present how social is earning its place at every level of business.

    Sarah Goodall
    Founder & CEO at Tribal Impact
    10:00 - 10:30

    Keynote: How does trust in leadership influence employee engagement and advocacy?

    Learn how high-trust leadership fuels advocacy - empowering leaders to create workplaces where employees champion their organisations from within. 

    Petrina Carmody PhD
    Chief Change Officer at Great Place To Work UK
    11:00 - 11:30

    How to build a connected customer experience

    Learn how Qlik aligns sales, marketing and leadership efforts to develop an integrated social selling strategy. 

    Sally Jacobs
    Senior Director of Social Media and Advocacy at Qlik
    11:00 - 11:15

    Coffee break and networking

    Enjoy complimentary tea and coffee.

     

  • Midday sessions and lunch

     

    11:15 - 11:45

    Advocacy in action: Turning employee stories into employer brand success

    Discover how Sanofi turned its Olympic sponsorship momentum into a powerful employee advocacy programme and a springboard for employer brand success.

    Anne Adam
    Global Employer Brand Manager at Sanofi
    11:45 - 12:15

    Using custom GPTs to supercharge the impact of your LinkedIn employee activation programs

    Understand how custom ChatGPT solutions can amplify your employee advocacy and social selling programs by enhancing adoption, efficiency and outcomes.

    Guillem Cardenal
    Senior Social Selling Lead at Merck Life Science
    12:15 - 13:15

    Complimentary Lunch

    Enjoy a selection of food and drinks. Vegan & gluten free options available. Please let us know if you have any allergies or specific requirements.
    13:15 - 13:45

    The Trust Equation: Cracking the code of authentic employee advocacy

    Learn how Workday empowers it's Workmates to create authentic UGC, emphasising personal perspectives, and building a culture of trust and recognition, placing their employees front and centre.

    Stuart Hazell
    Global Talent Brand & Marketing Director at Workday

    Matt Humphreys
    EMEA Talent Brand & Marketing Manager at Workday
    13:45 - 14:15

    How IBM orchestrates employee influence for business impact

    Learn how IBM empowers its employees as content creators, engaging technical audiences and responding to external events. Learn how their brand ambassadors align with marketing to amplify impact. 

    Nada Alkutbi
    Global Social Strategy & Orchestration Manager at IBM
  • Afternoon sessions
    and networking

     

    14:15 - 14:30

    Coffee break and networking

    Enjoy complimentary tea and coffee.
    14:30 - 15:00

    Finding ikigai in social selling

    Once a household name in the 80s and 90s, Panasonic is evolving to stay visible in a changing market. With a business culture rooted in tradition, stepping into the world of social selling presents its challenges. 

    But by finding our Ikigai in this new approach, our teams are embracing LinkedIn (and social media in general) to build relationships and open doors in meaningful ways.

    Birgit Raes
    Sales Enablement Specialist at Panasonic Toughbook
    15:00 - 15:30

    Interactive workshop

    Details to be announced soon!
    15:30 - 16:00

    Panel: Connecting the dots

    Hosted by Alex Edwards
    Director of Customer Success at Tribal Impact

    Panel members to be announced soon!
    16:00 - 16:30

    Closing remarks and wrap-up

    Sarah Goodall
    Founder & CEO at Tribal Impact
    16:30 - 18:00

    Networking & drinks

     

 

09:00 - 09:30

Welcome and introduction

Social is no longer just a 'nice to have'. Top brands understand its value. Sarah will present how social is earning its place at every level of business.

Sarah Goodall
Founder & CEO at Tribal Impact
10:00 - 10:30

Keynote: How does trust in leadership influence employee engagement and advocacy?

Learn how high-trust leadership fuels advocacy - empowering leaders to create workplaces where employees champion their organisations from within. 

Petrina Carmody PhD
Chief Change Officer at Great Place To Work UK
11:00 - 11:30

How to build a connected customer experience

Learn how Qlik aligns sales, marketing and leadership efforts to develop an integrated social selling strategy. 

Sally Jacobs
Senior Director of Social Media and Advocacy at Qlik
11:00 - 11:15

Coffee break and networking

Enjoy complimentary tea and coffee.

 

 

11:15 - 11:45

Advocacy in action: Turning employee stories into employer brand success

Discover how Sanofi turned its Olympic sponsorship momentum into a powerful employee advocacy programme and a springboard for employer brand success.

Anne Adam
Global Employer Brand Manager at Sanofi
11:45 - 12:15

Using custom GPTs to supercharge the impact of your LinkedIn employee activation programs

Understand how custom ChatGPT solutions can amplify your employee advocacy and social selling programs by enhancing adoption, efficiency and outcomes.

Guillem Cardenal
Senior Social Selling Lead at Merck Life Science
12:15 - 13:15

Complimentary Lunch

Enjoy a selection of food and drinks. Vegan & gluten free options available. Please let us know if you have any allergies or specific requirements.
13:15 - 13:45

The Trust Equation: Cracking the code of authentic employee advocacy

Learn how Workday empowers it's Workmates to create authentic UGC, emphasising personal perspectives, and building a culture of trust and recognition, placing their employees front and centre.

Stuart Hazell
Global Talent Brand & Marketing Director at Workday

Matt Humphreys
EMEA Talent Brand & Marketing Manager at Workday
13:45 - 14:15

How IBM orchestrates employee influence for business impact

Learn how IBM empowers its employees as content creators, engaging technical audiences and responding to external events. Learn how their brand ambassadors align with marketing to amplify impact. 

Nada Alkutbi
Global Social Strategy & Orchestration Manager at IBM

 

14:15 - 14:30

Coffee break and networking

Enjoy complimentary tea and coffee.
14:30 - 15:00

Finding ikigai in social selling

Once a household name in the 80s and 90s, Panasonic is evolving to stay visible in a changing market. With a business culture rooted in tradition, stepping into the world of social selling presents its challenges. 

But by finding our Ikigai in this new approach, our teams are embracing LinkedIn (and social media in general) to build relationships and open doors in meaningful ways.

Birgit Raes
Sales Enablement Specialist at Panasonic Toughbook
15:00 - 15:30

Interactive workshop

Details to be announced soon!
15:30 - 16:00

Panel: Connecting the dots

Hosted by Alex Edwards
Director of Customer Success at Tribal Impact

Panel members to be announced soon!
16:00 - 16:30

Closing remarks and wrap-up

Sarah Goodall
Founder & CEO at Tribal Impact
16:30 - 18:00

Networking & drinks

 

Register your interest

Please be mindful that this is an invite-only, ticketed event with limited places. Please register your interest via the form and we'll be in touch shortly.

While there’s no “one type” of attendee we look for, we'd like this event to be an opportunity for like-minded individuals to network and exchange ideas.

We use the following as general guidelines for complimentary passes:

  • Company size: 1000+ employees
  • Seniority level: Senior Manager or above
  • Running, or looking to run, an employee social media activation program

Frequently Asked Questions

Have Question? We are here to help

Where is the 2025 #SocBizExchange hosted?

2025's event will be hosted at Sea Containers London, 18 Upper Ground, South Bank, London SE1 9PD

Who hosts the #SocBizExchange?

The Social Business Exchange is hosted by Tribal Impact, a specialist employee advocacy and social selling consultancy. We partner with B2B businesses ready to go beyond basic LinkedIn training. Contact us to learn more.

How much does it cost to attend?

Tickets are free and we do not charge to attend. However, the Social Business Exchange is an exclusive event with limited places available, which means we're unable to offer a ticket to everyone. Please register your interest by submitting the form on this page and if we're able to offer you a spot, we'll be in touch with details of how to claim your ticket.

I have dietary requirements. How do I let you know?

Once we confirm your place is reserved, please reply to our email to let us know if you have any dietry requirements.