
Sarah Goodall
Tribal Impact
This is the second time I’ve attended one of these brilliant days. I’m really looking forward to taking the learnings from today back to office, sharing with my team and brainstorming how we can improve what we’re doing on social.
Sara Atkinson
Head of Field and Channel Marketing | Ciena
Today's event has been really helpful, really useful, and really insightful. The networking part has been brilliant - talking to other organisations who are on a smiliar journeys to us, who have their own problems, who are coming up with solutions. I love this event and I can't wait to come to the next one.
Sunny Bal
Global Paid Social Media & Digital Advertising Manager | Arup
The talks are super interesting. I think what really stands out is that everyone is in a different place, in terms of their journey for advocacy across all levels of the business.
Sally Jacobs
Senior Director of Social Media and Advocacy | Qlik
The location is nice, the people are very nice. I'm liking all the speeches and there's a lot of great input, especially learning how other companies are structuring their employee advocacy programs.
Lorenzo Castracane
Global Employer Branding Leader | Gi Group Holding
I feel really lucky to be part of this event. I've had a really enjoyable time in the sessions, we had really good speakers from different types of organisations. It's great to see that we have, in the end, similiar challengers for all of our programs.
Laura Lamard
Global Marketing and Customer Activation | Henkel
Hear from a selection of industry experts in employee advocacy, social selling and employee branding. We'll be revealing even more speakers in the coming weeks.
Join us for a full-day event with industry expert speakers, interactive workshops and panel discussions.
09:00 - 09:30 |
Welcome and introductionSocial is no longer just a 'nice to have'. Top brands understand its value. Sarah will present how social is earning its place at every level of business. Sarah Goodall |
10:00 - 10:30 |
Keynote: How does trust in leadership influence employee engagement and advocacy?Learn how high-trust leadership fuels advocacy - empowering leaders to create workplaces where employees champion their organisations from within. Petrina Carmody PhD |
11:00 - 11:30 |
How to build a connected customer experienceLearn how Qlik aligns sales, marketing and leadership efforts to develop an integrated social selling strategy. Sally Jacobs |
11:00 - 11:15 |
Coffee break and networkingEnjoy complimentary tea and coffee. |
11:15 - 11:45 |
Advocacy in action: Turning employee stories into employer brand successDiscover how Sanofi turned its Olympic sponsorship momentum into a powerful employee advocacy programme and a springboard for employer brand success. Anne Adam |
11:45 - 12:15 |
Using custom GPTs to supercharge the impact of your LinkedIn employee activation programsUnderstand how custom ChatGPT solutions can amplify your employee advocacy and social selling programs by enhancing adoption, efficiency and outcomes. Guillem Cardenal |
12:15 - 13:15 |
Complimentary LunchEnjoy a selection of food and drinks. Vegan & gluten free options available. Please let us know if you have any allergies or specific requirements. |
13:15 - 13:45 |
The Trust Equation: Cracking the code of authentic employee advocacyLearn how Workday empowers it's Workmates to create authentic UGC, emphasising personal perspectives, and building a culture of trust and recognition, placing their employees front and centre. Stuart Hazell Matt Humphreys |
13:45 - 14:15 |
How IBM orchestrates employee influence for business impactLearn how IBM empowers its employees as content creators, engaging technical audiences and responding to external events. Learn how their brand ambassadors align with marketing to amplify impact. Nada Alkutbi |
14:15 - 14:30 |
Coffee break and networkingEnjoy complimentary tea and coffee. |
14:30 - 15:00 |
Finding ikigai in social sellingOnce a household name in the 80s and 90s, Panasonic is evolving to stay visible in a changing market. With a business culture rooted in tradition, stepping into the world of social selling presents its challenges. But by finding our Ikigai in this new approach, our teams are embracing LinkedIn (and social media in general) to build relationships and open doors in meaningful ways. Birgit Raes |
15:00 - 15:30 |
Interactive workshopDetails to be announced soon! |
15:30 - 16:00 |
Panel: Connecting the dotsHosted by Alex Edwards |
16:00 - 16:30 |
Closing remarks and wrap-upSarah Goodall |
16:30 - 18:00 |
Networking & drinks |
09:00 - 09:30 |
Welcome and introductionSocial is no longer just a 'nice to have'. Top brands understand its value. Sarah will present how social is earning its place at every level of business. Sarah Goodall |
10:00 - 10:30 |
Keynote: How does trust in leadership influence employee engagement and advocacy?Learn how high-trust leadership fuels advocacy - empowering leaders to create workplaces where employees champion their organisations from within. Petrina Carmody PhD |
11:00 - 11:30 |
How to build a connected customer experienceLearn how Qlik aligns sales, marketing and leadership efforts to develop an integrated social selling strategy. Sally Jacobs |
11:00 - 11:15 |
Coffee break and networkingEnjoy complimentary tea and coffee. |
11:15 - 11:45 |
Advocacy in action: Turning employee stories into employer brand successDiscover how Sanofi turned its Olympic sponsorship momentum into a powerful employee advocacy programme and a springboard for employer brand success. Anne Adam |
11:45 - 12:15 |
Using custom GPTs to supercharge the impact of your LinkedIn employee activation programsUnderstand how custom ChatGPT solutions can amplify your employee advocacy and social selling programs by enhancing adoption, efficiency and outcomes. Guillem Cardenal |
12:15 - 13:15 |
Complimentary LunchEnjoy a selection of food and drinks. Vegan & gluten free options available. Please let us know if you have any allergies or specific requirements. |
13:15 - 13:45 |
The Trust Equation: Cracking the code of authentic employee advocacyLearn how Workday empowers it's Workmates to create authentic UGC, emphasising personal perspectives, and building a culture of trust and recognition, placing their employees front and centre. Stuart Hazell Matt Humphreys |
13:45 - 14:15 |
How IBM orchestrates employee influence for business impactLearn how IBM empowers its employees as content creators, engaging technical audiences and responding to external events. Learn how their brand ambassadors align with marketing to amplify impact. Nada Alkutbi |
14:15 - 14:30 |
Coffee break and networkingEnjoy complimentary tea and coffee. |
14:30 - 15:00 |
Finding ikigai in social sellingOnce a household name in the 80s and 90s, Panasonic is evolving to stay visible in a changing market. With a business culture rooted in tradition, stepping into the world of social selling presents its challenges. But by finding our Ikigai in this new approach, our teams are embracing LinkedIn (and social media in general) to build relationships and open doors in meaningful ways. Birgit Raes |
15:00 - 15:30 |
Interactive workshopDetails to be announced soon! |
15:30 - 16:00 |
Panel: Connecting the dotsHosted by Alex Edwards |
16:00 - 16:30 |
Closing remarks and wrap-upSarah Goodall |
16:30 - 18:00 |
Networking & drinks |
Please be mindful that this is an invite-only, ticketed event with limited places. Please register your interest via the form and we'll be in touch shortly.
While there’s no “one type” of attendee we look for, we'd like this event to be an opportunity for like-minded individuals to network and exchange ideas.
We use the following as general guidelines for complimentary passes:
Have Question? We are here to help
2025's event will be hosted at Sea Containers London, 18 Upper Ground, South Bank, London SE1 9PD
The Social Business Exchange is hosted by Tribal Impact, a specialist employee advocacy and social selling consultancy. We partner with B2B businesses ready to go beyond basic LinkedIn training. Contact us to learn more.
Tickets are free and we do not charge to attend. However, the Social Business Exchange is an exclusive event with limited places available, which means we're unable to offer a ticket to everyone. Please register your interest by submitting the form on this page and if we're able to offer you a spot, we'll be in touch with details of how to claim your ticket.
Once we confirm your place is reserved, please reply to our email to let us know if you have any dietry requirements.