Blog

The modern buyer wants to be educated and informed, rather than sold to. Our ability to research and choose is hugely amplified in today’s digital...

Guest blog by Alex Bourgeois

Ahead of the holiday season where thousands of hires will be necessary to cope with the Christmas orders, Amazon...

Marketing and sales are rapidly playing catch up with digital transformation to ensure that their processes reflect the new buyer's digital...

I get lost in a bookshop – browsing, flicking and sipping (since most have coffee shops attached).  But there’s one bookshop in the UK that goes...

Thanks for your email (dated January 2016).  It’s taken me a while to get back to you – apologies for that – but I need your help.

Employee Advocacy is about transforming your engaged workforce, creating a credible narrative that leads an employee-led buyer journey. But Employee...

Digital transformation may have changed the buyers journey but good old ‘traditional’ word of mouth is still as important as ever for building...

At Tribal Impact, we’re focused on driving value from social interactions. Whether that’s better engagement, bigger sales or greater social...

Whether you’re already experts or just looking to implement an employee advocacy program, you’ll need to prove its value at some point in order...

Matt Nixon is a Customer Account Executive for SAP America. We spoke to him about his approach to Social Selling, the best ways to leverage Sales...