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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

4 Reasons Employee-led Marketing Can’t Survive Without Quality Content

4 Reasons Employee-led Marketing Can’t Survive Without Quality Content

The modern buyer wants to be educated and informed, rather than sold to. Our ability to research and choose is hugely amplified in today’s digital...

Lessons From Amazon: Why Employee Advocacy Needs Authenticity

Lessons From Amazon: Why Employee Advocacy Needs Authenticity

Guest blog by Alex Bourgeois

Ahead of the holiday season where thousands of hires will be necessary to cope with the Christmas orders, Amazon...

How Vendors Can Help Channel Partners Embrace Digital Selling

How Vendors Can Help Channel Partners Embrace Digital Selling

Marketing and sales are rapidly playing catch up with digital transformation to ensure that their processes reflect the new buyer's digital...

5 Ways To Build Expert Influence Through Employee Advocacy

5 Ways To Build Expert Influence Through Employee Advocacy

I get lost in a bookshop – browsing, flicking and sipping (since most have coffee shops attached).  But there’s one bookshop in the UK that goes...

Dear Marketing, I Need Content.  Best Regards, Sales

Dear Marketing, I Need Content.  Best Regards, Sales

Thanks for your email (dated January 2016).  It’s taken me a while to get back to you – apologies for that – but I need your help.

Why Employee Advocacy is the Ultimate Strategy for Business Growth [Infographic]

Why Employee Advocacy is the Ultimate Strategy for Business Growth [Infographic]

Employee Advocacy is about transforming your engaged workforce, creating a credible narrative that leads an employee-led buyer journey. But Employee...

3 Ways Employee Content Boosts Your Word of Mouth Strategy

3 Ways Employee Content Boosts Your Word of Mouth Strategy

Digital transformation may have changed the buyers journey but good old ‘traditional’ word of mouth is still as important as ever for building...

How To Measure B2B Social Selling Performance

How To Measure B2B Social Selling Performance

At Tribal Impact, we’re focused on driving value from social interactions. Whether that’s better engagement, bigger sales or greater social...

4 Employee Advocacy KPIs You Need to Know & Measure

4 Employee Advocacy KPIs You Need to Know & Measure

Whether you’re already experts or just looking to implement an employee advocacy program, you’ll need to prove its value at some point in order...

Social Selling: Testing Social Outreach for Optimum ROI with Matt Nixon

Social Selling: Testing Social Outreach for Optimum ROI with Matt Nixon

Matt Nixon is a Customer Account Executive for SAP America. We spoke to him about his approach to Social Selling, the best ways to leverage Sales...

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