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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

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Recent Posts

How To Map The Buyer Journey In A Changing Landscape

How To Map The Buyer Journey In A Changing Landscape

It's now harder to map the buyer journey as it's become much more complicated. But that's precisely why it's more crucial to do so.The B2B buyer...

How To Bring Out The “You” In Your LinkedIn Profile

How To Bring Out The “You” In Your LinkedIn Profile

Does your LinkedIn profile make you stand out as an apple in a basket of oranges?

4 Overlooked Reasons Your Advocacy Tool Is Wasted

4 Overlooked Reasons Your Advocacy Tool Is Wasted

Average adoption rates for employee advocacy are just 36.6% for mid-market companies but 61.02% for enterprise companies. Either way, that’s a lot...

How To Use LinkedIn Polls For Better Engagement

How To Use LinkedIn Polls For Better Engagement

LinkedIn has recently brought back its polls feature after retiring it in 2014. The rollout started last month, with members slowly being given...

How Marketing Should Use LinkedIn Live Events

How Marketing Should Use LinkedIn Live Events

LinkedIn has combined its Live streaming and Events features to come up with its latest offering: Live Events. Using these, businesses can...

How To Manage B2B Social Media Channels Through The Coronavirus Crisis

How To Manage B2B Social Media Channels Through The Coronavirus Crisis

Knowing what to post on your B2B social media channels at this time is difficult. Striking a balance between positivity and empathy for people's...

6 LinkedIn Social Selling Tips For Your Remote Sales Team

6 LinkedIn Social Selling Tips For Your Remote Sales Team

It’s one thing asking your sales teams to do their usual job remotely, but what happens when you want them to adopt a new approach? We’re seeing...

8 Digital Sales Skills Your Remote Team Needs Now

8 Digital Sales Skills Your Remote Team Needs Now

Like any change, downtime needs to be factored in when upskilling your sales team to operate digitally. Speed is key: all the time they are...

How To Use LinkedIn Stories To Be Truly Authentic

How To Use LinkedIn Stories To Be Truly Authentic

With LinkedIn soon launching LinkedIn Stories, will B2B professionals now follow Snapchat’s intention of “communicating with the full range of...

Top 6 Digital Ways To Monitor Remote Sales Teams On LinkedIn

Top 6 Digital Ways To Monitor Remote Sales Teams On LinkedIn

Sales are measured and monitored primarily in two ways: the headline measurements are all revenue-related; percentage from new business, NPS,...

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