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It's now harder to map the buyer journey as it's become much more complicated. But that's precisely why it's more crucial to do so.The B2B buyer...

Does your LinkedIn profile make you stand out as an apple in a basket of oranges?

Average adoption rates for employee advocacy are just 36.6% for mid-market companies but 61.02% for enterprise companies. Either way, that’s a lot...

LinkedIn has recently brought back its polls feature after retiring it in 2014. The rollout started last month, with members slowly being given...

LinkedIn has combined its Live streaming and Events features to come up with its latest offering: Live Events. Using these, businesses can...

Knowing what to post on your B2B social media channels at this time is difficult. Striking a balance between positivity and empathy for people's...

It’s one thing asking your sales teams to do their usual job remotely, but what happens when you want them to adopt a new approach? We’re seeing...

Like any change, downtime needs to be factored in when upskilling your sales team to operate digitally. Speed is key: all the time they are...

With LinkedIn soon launching LinkedIn Stories, will B2B professionals now follow Snapchat’s intention of “communicating with the full range of...

Sales are measured and monitored primarily in two ways: the headline measurements are all revenue-related; percentage from new business, NPS,...