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Blog

Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

Fiona Challen

Fiona Challen

Recent Posts

7 Ways To Use Testimonials In Your Digital Marketing Mix

7 Ways To Use Testimonials In Your Digital Marketing Mix

We’ve all heard it a hundred times: people buy from people. But increasingly in this digital age, people also listen to people before making a...

3 Ways To Get The Most Out Of Your Sales Navigator Investment

3 Ways To Get The Most Out Of Your Sales Navigator Investment

Sales Navigator is a phenomenal tool when it comes to social selling but it’s a considerable investment so it’s important that it remains fully...

12 Reasons Why Your Social Selling Program Isn’t Working

12 Reasons Why Your Social Selling Program Isn’t Working

Having an official Social Selling program within your organisation is one thing. Maybe you made the crucial business decision to change to a...

How To Use Video Around The Flywheel

How To Use Video Around The Flywheel

At INBOUND 2018, HubSpot introduced their new concept for attracting, engaging and delighting customers using inbound methods – the flywheel....

How To Create A Social Business That Benefits Both Employees And Brand

How To Create A Social Business That Benefits Both Employees And Brand

As an organisation, putting your employees in front of your brand is the most authentic way to conduct your marketing. Authenticity is key to...

What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence

What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence

When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...

3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing

3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing

When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments,...

3 Benefits Of Turning Expert Employees Into Brand Influencers

3 Benefits Of Turning Expert Employees Into Brand Influencers

When an organisation implements a successful employee advocacy program the results are tangible and compelling. 

My First Month At Tribal And Adapting To Remote Working

My First Month At Tribal And Adapting To Remote Working

Hi, my name’s Fiona, and I’m a new(ish) member of the Tribe.

How To Use Employee Advocacy To Create Powerful Brand Influencers

How To Use Employee Advocacy To Create Powerful Brand Influencers

So integral is social media to everything we do these days, it’s hard to know whether it is the proverbial chicken or the egg in our...

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