If you’re not doing Boolean searches on LinkedIn you’re missing a secret weapon in social selling. When done correctly, it opens up a whole new...
Fiona Challen
Recent Posts

Inbound Marketing: How To Map Content To The Buyer Journey
by Fiona Challen | Nov 3, 2020
When creating content, it's essential to have pieces that fill different needs. That's where each stage comes in. Gaps in these stages can lead to...

5 Ways To Repurpose Blog Content And Generate More Leads
by Fiona Challen | Oct 8, 2020
The average blog post now takes 3 hours and 57 minutes to write - up 65% from 2014. So how do people manage to spend twice as long promoting...

7 Ways To Generate Topic Ideas For Inbound Blogging
by Fiona Challen | Sep 15, 2020
The right topic ideas can be the difference between the success and failure of a content marketing strategy. After all, if content doesn't cover...

Boost Your Social Selling Success With LinkedIn's Featured Section
by Fiona Challen | Sep 1, 2020
As LinkedIn rolls out its new Featured section where you can showcase your work and services via links and media, you may be thinking, "Haven't I...

5 Benefits Of Sales And Marketing Alignment That Skyrocket Growth
by Fiona Challen | Aug 13, 2020
A 19% faster revenue growth may await you at the finish line but the benefits of sales and marketing alignment begin here.

5 Ways To Successfully Align Sales And Marketing Content
by Fiona Challen | Jul 23, 2020
You’ve painstakingly created content backed by research and strategy. But chances are that 60-70% of it will never be used by sales, according to...

How To Adapt Your Digital Marketing Approach In Times Of Crisis
by Fiona Challen | Apr 3, 2020
At the time of writing this blog, we are in the midst of the coronavirus outbreak. It’s a difficult time for everyone and many businesses are...

How To Motivate Your Experts To Create Amazing Content
by Fiona Challen | Mar 26, 2020
“What’s in it for me?” When motivating your subject matter experts to create content, it’s time to look beyond leaderboards and financial...

How To Create Content Offer Landing Pages That Actually Convert
by Fiona Challen | Feb 18, 2020
Landing pages are a vital part of any inbound marketing strategy. They allow us to turn unknown website visitors into known contacts or leads....