These days, social media is ubiquitous. Our digital culture enables business to be done at distance, around the clock and totally virtually. It...
Fiona Challen
Recent Posts
Demonstrating Digital Value To Die-Hard Direct Sellers: 3 Steps To Success
Embedding social selling into an organisation is all about bringing different personalities on board. You’ll have your early adopters:...
3 Tips And Tricks For Measuring Social Selling ROI
Just as selling is undergoing a transformation, so too is the science of measuring the value of our selling activity. Demonstrating ROI on...
Social Media Guidelines: 4 Steps For A Smooth Social Media Ride
One of the most common reasons given for not adopting a social business model is risk. Risk that the brand will be damaged by something someone...
7 Ways To Use Testimonials In Your Digital Marketing Mix
We’ve all heard it a hundred times: people buy from people. But increasingly in this digital age, people also listen to people before making a...
3 Ways To Get The Most Out Of Your Sales Navigator Investment
Sales Navigator is a phenomenal tool when it comes to social selling but it’s a considerable investment so it’s important that it remains fully...
12 Reasons Why Your Social Selling Program Isn’t Working
Having an official Social Selling program within your organisation is one thing. Maybe you made the crucial business decision to change to a...
Goodbye Funnel, Hello Flywheel - #TribalSketch
At INBOUND 2018, HubSpot introduced their new concept for attracting, engaging and delighting customers using inbound methods – the flywheel....
Creating Social Business That Benefits Employees and Brand
As an organisation, putting your employees in front of your brand is the most authentic way to conduct your marketing. Authenticity is key to...
What Is Employee Persona? Tribal Impact Explains
When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...
