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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

Fiona Challen

Fiona Challen

Recent Posts

Social Media For Business: Why Socialising Your Business Is Key For Growth

Social Media For Business: Why Socialising Your Business Is Key For Growth

These days, social media is ubiquitous. Our digital culture enables business to be done at distance, around the clock and totally virtually. It...

Demonstrating Digital Value To Die-Hard Direct Sellers: 3 Steps To Success

Demonstrating Digital Value To Die-Hard Direct Sellers: 3 Steps To Success

Embedding social selling into an organisation is all about bringing different personalities on board. You’ll have your early adopters:...

3 Tips And Tricks For Measuring Social Selling ROI

3 Tips And Tricks For Measuring Social Selling ROI

Just as selling is undergoing a transformation, so too is the science of measuring the value of our selling activity. Demonstrating ROI on...

Social Media Guidelines: 4 Steps For A Smooth Social Media Ride

Social Media Guidelines: 4 Steps For A Smooth Social Media Ride

One of the most common reasons given for not adopting a social business model is risk. Risk that the brand will be damaged by something someone...

7 Ways To Use Testimonials In Your Digital Marketing Mix

7 Ways To Use Testimonials In Your Digital Marketing Mix

We’ve all heard it a hundred times: people buy from people. But increasingly in this digital age, people also listen to people before making a...

3 Ways To Get The Most Out Of Your Sales Navigator Investment

3 Ways To Get The Most Out Of Your Sales Navigator Investment

Sales Navigator is a phenomenal tool when it comes to social selling but it’s a considerable investment so it’s important that it remains fully...

12 Reasons Why Your Social Selling Program Isn’t Working

12 Reasons Why Your Social Selling Program Isn’t Working

Having an official Social Selling program within your organisation is one thing. Maybe you made the crucial business decision to change to a...

Goodbye Funnel, Hello Flywheel - #TribalSketch

Goodbye Funnel, Hello Flywheel - #TribalSketch

At INBOUND 2018, HubSpot introduced their new concept for attracting, engaging and delighting customers using inbound methods – the flywheel....

Creating Social Business That Benefits Employees and Brand

Creating Social Business That Benefits Employees and Brand

As an organisation, putting your employees in front of your brand is the most authentic way to conduct your marketing. Authenticity is key to...

What Is Employee Persona? Tribal Impact Explains

What Is Employee Persona? Tribal Impact Explains

When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...

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