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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

Fiona Challen

Fiona Challen

Recent Posts

What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence

What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence

When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...

3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing

3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing

When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments,...

3 Benefits Of Turning Expert Employees Into Brand Influencers

3 Benefits Of Turning Expert Employees Into Brand Influencers

When an organisation implements a successful employee advocacy program the results are tangible and compelling. 

My First Month At Tribal And Adapting To Remote Working

My First Month At Tribal And Adapting To Remote Working

Hi, my name’s Fiona, and I’m a new(ish) member of the Tribe.

How To Use Employee Advocacy To Create Powerful Brand Influencers

How To Use Employee Advocacy To Create Powerful Brand Influencers

So integral is social media to everything we do these days, it’s hard to know whether it is the proverbial chicken or the egg in our...

4 Reasons Employee-led Marketing Can’t Survive Without Quality Content

4 Reasons Employee-led Marketing Can’t Survive Without Quality Content

The modern buyer wants to be educated and informed, rather than sold to. Our ability to research and choose is hugely amplified in today’s digital...

4 Employee Advocacy KPIs You Need to Know & Measure

4 Employee Advocacy KPIs You Need to Know & Measure

Whether you’re already experts or just looking to implement an employee advocacy program, you’ll need to prove its value at some point in order...

Social Selling: Testing Social Outreach for Optimum ROI with Matt Nixon

Social Selling: Testing Social Outreach for Optimum ROI with Matt Nixon

Matt Nixon is a Customer Account Executive for SAP America. We spoke to him about his approach to Social Selling, the best ways to leverage Sales...

6 Top Tips to Increase Brand Awareness with Employee Advocacy

6 Top Tips to Increase Brand Awareness with Employee Advocacy

The concept of marketing a business has always been evolutionary. Market trends, current affairs, communication styles, even channels are always...

What GDPR Compliance Means for Selling on Social Media

What GDPR Compliance Means for Selling on Social Media

Now the hype is over and GDPR is the new normal, what can we gain from the benefit of hindsight? Perhaps, that anticipation is always a little...

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