When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...
Fiona Challen
Recent Posts
3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing
When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments,...
3 Benefits Of Turning Expert Employees Into Brand Influencers
When an organisation implements a successful employee advocacy program the results are tangible and compelling.
My First Month At Tribal And Adapting To Remote Working
Hi, my name’s Fiona, and I’m a new(ish) member of the Tribe.
How To Use Employee Advocacy To Create Powerful Brand Influencers
So integral is social media to everything we do these days, it’s hard to know whether it is the proverbial chicken or the egg in our...
4 Reasons Employee-led Marketing Can’t Survive Without Quality Content
The modern buyer wants to be educated and informed, rather than sold to. Our ability to research and choose is hugely amplified in today’s digital...
4 Employee Advocacy KPIs You Need to Know & Measure
Whether you’re already experts or just looking to implement an employee advocacy program, you’ll need to prove its value at some point in order...
Social Selling: Testing Social Outreach for Optimum ROI with Matt Nixon
Matt Nixon is a Customer Account Executive for SAP America. We spoke to him about his approach to Social Selling, the best ways to leverage Sales...
6 Top Tips to Increase Brand Awareness with Employee Advocacy
The concept of marketing a business has always been evolutionary. Market trends, current affairs, communication styles, even channels are always...
What GDPR Compliance Means for Selling on Social Media
Now the hype is over and GDPR is the new normal, what can we gain from the benefit of hindsight? Perhaps, that anticipation is always a little...
