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    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Fiona Challen

    Fiona Challen

    Recent Posts

    5 Ways To Repurpose Blog Content And Generate More Leads

    5 Ways To Repurpose Blog Content And Generate More Leads

    The average blog post now takes 3 hours and 57 minutes to write - up 65% from 2014. So how do people manage to spend twice as long promoting...

    7 Ways To Generate Topic Ideas For Inbound Blogging

    7 Ways To Generate Topic Ideas For Inbound Blogging

    The right topic ideas can be the difference between the success and failure of a content marketing strategy. After all, if content doesn't cover...

    Boost Your Social Selling Success With LinkedIn's Featured Section

    Boost Your Social Selling Success With LinkedIn's Featured Section

    As LinkedIn rolls out its new Featured section where you can showcase your work and services via links and media, you may be thinking, "Haven't I...

    5 Benefits Of Sales And Marketing Alignment That Skyrocket Growth

    5 Benefits Of Sales And Marketing Alignment That Skyrocket Growth

    A 19% faster revenue growth may await you at the finish line but the benefits of sales and marketing alignment begin here.

    5 Ways To Successfully Align Sales And Marketing Content

    5 Ways To Successfully Align Sales And Marketing Content

    You’ve painstakingly created content backed by research and strategy. But chances are that 60-70% of it will never be used by sales, according to...

    How To Adapt Your Digital Marketing Approach In Times Of Crisis

    How To Adapt Your Digital Marketing Approach In Times Of Crisis

    At the time of writing this blog, we are in the midst of the coronavirus outbreak. It’s a difficult time for everyone and many businesses are...

    How To Motivate Your Experts To Create Amazing Content

    How To Motivate Your Experts To Create Amazing Content

    “What’s in it for me?” When motivating your subject matter experts to create content, it’s time to look beyond leaderboards and financial...

    How To Create Content Offer Landing Pages That Actually Convert

    How To Create Content Offer Landing Pages That Actually Convert

    Landing pages are a vital part of any inbound marketing strategy. They allow us to turn unknown website visitors into known contacts or leads....

    5 Key ABM Takeaways From B2B Marketing's Ignite 2019

    5 Key ABM Takeaways From B2B Marketing's Ignite 2019

    Last week I attended B2B Marketing’s Ignite 2019 conference for the first time – it’s been one I’ve had my eye on for a while and this year I was...

    How To Engage Employees To Use Social Media Safely

    How To Engage Employees To Use Social Media Safely

    What goes on social, stays on social. A rather more modern play on a tongue-in-cheek saying. And, you could say that this time it’s serious. The...

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