We’ve all heard it a hundred times: people buy from people. But increasingly in this digital age, people also listen to people before making a...
Fiona Challen
Recent Posts
3 Ways To Get The Most Out Of Your Sales Navigator Investment
Sales Navigator is a phenomenal tool when it comes to social selling but it’s a considerable investment so it’s important that it remains fully...
12 Reasons Why Your Social Selling Program Isn’t Working
Having an official Social Selling program within your organisation is one thing. Maybe you made the crucial business decision to change to a...
How To Use Video Around The Flywheel
At INBOUND 2018, HubSpot introduced their new concept for attracting, engaging and delighting customers using inbound methods – the flywheel....
How To Create A Social Business That Benefits Both Employees And Brand
As an organisation, putting your employees in front of your brand is the most authentic way to conduct your marketing. Authenticity is key to...
What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence
When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...
3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing
When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments,...
3 Benefits Of Turning Expert Employees Into Brand Influencers
When an organisation implements a successful employee advocacy program the results are tangible and compelling.
My First Month At Tribal And Adapting To Remote Working
Hi, my name’s Fiona, and I’m a new(ish) member of the Tribe.
How To Use Employee Advocacy To Create Powerful Brand Influencers
So integral is social media to everything we do these days, it’s hard to know whether it is the proverbial chicken or the egg in our...
