Neal Schaffer: The Age Of Influence & Social Business
Being Sticky And Relatable Builds Influence
While a lot of people talk about their families, Neil’s wife told him she didn’t want to be a part of it and he shouldn’t include the kids. But Neil believes there’s still a way to create a public persona, and be yourself, and open up yourself, without having to expose all of your private interests. That's what he’s done.
Cultural Differences In Social Media
The Age Of Influence
Neil pointed out:
Are Employees Just Sharers, Not Influencers?
Neil believes it simply comes to this: Do they influence their followers? Do they force people to change their minds about things or to be interested in things they weren't interested in earlier?
The Social Business
[02:14] Being Sticky And Relatable Builds Brands
[05:24] Cultural Differences In Social Media
[10:50] & [27:46] The Age Of Influence And Choosing Influencers
[20:27] Are Employees Just Sharers, Not Influencers?
[30:34] The Social Business
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