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    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Sarah Goodall

    Sarah Goodall
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    Recent Posts

    Sales & Marketing: Who Should Align To Who?

    Sales & Marketing: Who Should Align To Who?

    As a B2B marketer in the technology industry, my career has largely focused around serving my internal customer – sales.  

    Organisations Need To Be Ethical, Not Just Competent – Edelman Trust Barometer

    Organisations Need To Be Ethical, Not Just Competent – Edelman Trust Barometer

     

    Susan Emerick: Social Business Success Takes People, Process & Technology

    Susan Emerick: Social Business Success Takes People, Process & Technology

     

    Michael Brenner: Leaders Hold The Key To Employee Advocacy Activation

    Michael Brenner: Leaders Hold The Key To Employee Advocacy Activation

     

    Goodbye Funnel & Hello Flywheel

    Goodbye Funnel & Hello Flywheel

    I can’t remember the last time I followed the textbook linear buyer journey. The one where I’d walk into a shop, listen to the sales rep inform me...

    Employee Advocacy: How To Structure Your Dream Team From Day One

    Employee Advocacy: How To Structure Your Dream Team From Day One

    Ever heard the phrase “Rome wasn’t built in a day”?  Well, neither was any successful employee advocacy program. Investing in an advocacy tool is...

    Social Selling: It’s All About Perspective

    Social Selling: It’s All About Perspective

     

    Last week we hosted our third Social Business Exchange event in The Shard, London.  We invited several Social Selling practitioners to share...

    Are Social Selling And Advocacy The Same Thing?

    Are Social Selling And Advocacy The Same Thing?

    Social Selling involves enabling your sales teams to deepen their relationships and increase trust with customers using social media. Employee...

    The 2019 LinkedIn Sales Navigator Updates You Need To Know

    The 2019 LinkedIn Sales Navigator Updates You Need To Know

     

    Our team at Tribal Impact are getting gradually upgraded to the new LinkedIn Sales Navigator, so I wanted to share what we’ve learned so far:...

    5 Ways To Avoid Mistakes When Scaling Your Social Selling Program

    5 Ways To Avoid Mistakes When Scaling Your Social Selling Program

    Launching a social selling pilot is one thing but scaling it up is quite another. Pilot programs allow you to focus your time and resources on a ...

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