As a B2B marketer in the technology industry, my career has largely focused around serving my internal customer – sales.
Sarah Goodall
Recent Posts
Goodbye Funnel & Hello Flywheel
I can’t remember the last time I followed the textbook linear buyer journey. The one where I’d walk into a shop, listen to the sales rep inform me...
Employee Advocacy: How To Structure Your Dream Team From Day One
Ever heard the phrase “Rome wasn’t built in a day”? Well, neither was any successful employee advocacy program. Investing in an advocacy tool is...
Social Selling: It’s All About Perspective
Last week we hosted our third Social Business Exchange event in The Shard, London. We invited several Social Selling practitioners to share...
Are Social Selling And Advocacy The Same Thing?
Social Selling involves enabling your sales teams to deepen their relationships and increase trust with customers using social media. Employee...
The 2019 LinkedIn Sales Navigator Updates You Need To Know
Our team at Tribal Impact are getting gradually upgraded to the new LinkedIn Sales Navigator, so I wanted to share what we’ve learned so far:...
5 Ways To Avoid Mistakes When Scaling Your Social Selling Program
Launching a social selling pilot is one thing but scaling it up is quite another. Pilot programs allow you to focus your time and resources on a ...
