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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

Sarah Goodall

Sarah Goodall
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Recent Posts

Why The Best Sales Leaders Are Digital First

Why The Best Sales Leaders Are Digital First

According to the World-Class Sales Practices Study, only 53% of sales people are meeting or exceeding their quotas.  The reason?  Modern...

Social Advocacy Finalist At The B2B Marketing Awards  #B2BAwards

Social Advocacy Finalist At The B2B Marketing Awards  #B2BAwards

Last week we had the opportunity to join 800 people at the 2018 B2B Marketing Awards in London.  A celebration of the best marketing campaigns and...

Top Social Selling Objections And How To Be Ready For Them

Top Social Selling Objections And How To Be Ready For Them

As the end of Q4 looms for many organisations, there are sales leaders and reps around the world feeling the pressure to accelerate pipeline and...

5 Ways To Build Expert Influence Through Employee Advocacy

5 Ways To Build Expert Influence Through Employee Advocacy

I get lost in a bookshop – browsing, flicking and sipping (since most have coffee shops attached).  But there’s one bookshop in the UK that goes...

Dear Marketing, I Need Content.  Best Regards, Sales

Dear Marketing, I Need Content.  Best Regards, Sales

Thanks for your email (dated January 2016).  It’s taken me a while to get back to you – apologies for that – but I need your help.

Random Acts Of MDF:  Time To Modernise Channel Marketing?

Random Acts Of MDF:  Time To Modernise Channel Marketing?

Building a partner eco-system is undoubtedly an effective way to scale a business.  It increases market reach whilst at the same time creating...

Social Media For Business: How & Where Employees Add Value [Video]

Social Media For Business: How & Where Employees Add Value [Video]

As companies are starting to recognise the value a socially enabled workforce can have on brand credibility and employee engagement, many are...

5 ABBA Inspired Social Selling Habits Sure To Put Modern Buyers Off

5 ABBA Inspired Social Selling Habits Sure To Put Modern Buyers Off

This weekend the sequel to Mamma Mia! launched on the big screens here in the UK.  Full of all the classics and some lesser known songs, it’s sure...

Authentic Marketing:  Why It's Time To Activate Your Employee Voice

Authentic Marketing:  Why It's Time To Activate Your Employee Voice

I bought a car seat for my 5 year old daughter at the weekend and like most buyers, I started with Google.  Tap, tap, tap.   I review the options...

Why Replacing Cold Calling for Social Selling will Amplify B2B Sales [Infographic]

Why Replacing Cold Calling for Social Selling will Amplify B2B Sales [Infographic]

With only 1% of cold calls converting into opportunities and 93% saying they prefer buying online rather from a sales person, the B2B buyer...

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