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Blog

    Sarah Goodall

    Author: Sarah Goodall

    Hi, I'm Sarah (sarah@tribalimpact.com), Tribal Impact CEO and founder.
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    Sept 10, 2026 • 12 min read • 0

    Why employee influence is the key to AI search visibility

    By Sarah Goodall
    Sept 03, 2026 • 11 min read • 0

    What's the difference between employee advocacy and employee influence?

    By Sarah Goodall
    Sept 01, 2026 • 7 min read • 0
    Employee Activation

    Why AI cites your employee content more than your brand content

    By Sarah Goodall
    Aug 27, 2026 • 11 min read • 0

    Why your employee advocacy visibility dropped on LinkedIn

    By Sarah Goodall
    Aug 20, 2026 • 11 min read • 0

    How to prove employee advocacy and influence ROI to finance

    By Sarah Goodall
    Aug 17, 2026 • 9 min read • 0

    Employer branding's AI search visibility problem starts on LinkedIn

    By Sarah Goodall
    Aug 13, 2026 • 9 min read • 0
    Sales

    LinkedIn social selling for IT companies: Why selling to tech buyers isn't selling at all

    By Sarah Goodall
    Aug 10, 2026 • 15 min read • 0

    How to scale LinkedIn social selling in 2027: What B2B enterprise teams should do now

    By Sarah Goodall
    Aug 06, 2026 • 7 min read • 0

    10 reasons employee advocacy budgets get cut (and how to defend yours)

    By Sarah Goodall
    Aug 03, 2026 • 5 min read • 0
    Employee Activation

    The most expensive gap in employee advocacy and influencer programmes

    By Sarah Goodall
    Jul 29, 2026 • 6 min read • 0
    Research & Insights

    The early-warning signal most employee advocacy dashboards miss

    By Sarah Goodall
    Jul 22, 2026 • 4 min read • 0

    The influence gap most employee advocacy programmes never measure  [New Research 2026]

    By Sarah Goodall
    Jul 20, 2026 • 5 min read • 0

    The 2026 Employee Advocacy Behavioural Benchmark Study [New Research]

    By Sarah Goodall
    Apr 28, 2026 • 5 min read • 0
    Marketing, Talent

    Why are IT companies rethinking employee advocacy in 2026?

    By Sarah Goodall
    Jan 27, 2026 • 9 min read • 0
    Marketing

    Inside Henkel’s approach to global employee advocacy

    By Sarah Goodall
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