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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

Sarah Goodall

Sarah Goodall
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Recent Posts

Is LinkedIn Sales Navigator Worth The Money?

Is LinkedIn Sales Navigator Worth The Money?

Digital (or Social) Selling is fast becoming a topic that B2B businesses are adopting, from humble start-ups to global enterprises.  LinkedIn is...

All You Need To Know About Trust & Employee Advocacy In 2019

All You Need To Know About Trust & Employee Advocacy In 2019

The 2019 Edelman Trust Barometer has just been released and the key theme this year?  Trust at work.  This year Edelman has focused on what they...

8 Of The Best Employee Advocacy Blogs Of 2018

8 Of The Best Employee Advocacy Blogs Of 2018

There's no doubt that 2018 was the year when organisations woke up to the power of employee advocacy.  As organisations face lower organic social...

5 LinkedIn Connection Requests That Will Get You Rejected

5 LinkedIn Connection Requests That Will Get You Rejected

Just recently I've noticed a flurry of random LinkedIn connection requests.  I'm finding myself ignoring more than accepting these days which has...

Why The Best Sales Leaders Are Digital First

Why The Best Sales Leaders Are Digital First

According to the World-Class Sales Practices Study, only 53% of sales people are meeting or exceeding their quotas.  The reason?  Modern...

Social Advocacy Finalist At The B2B Marketing Awards  #B2BAwards

Social Advocacy Finalist At The B2B Marketing Awards  #B2BAwards

Last week we had the opportunity to join 800 people at the 2018 B2B Marketing Awards in London.  A celebration of the best marketing campaigns and...

Top Social Selling Objections And How To Be Ready For Them

Top Social Selling Objections And How To Be Ready For Them

As the end of Q4 looms for many organisations, there are sales leaders and reps around the world feeling the pressure to accelerate pipeline and...

5 Ways To Build Expert Influence Through Employee Advocacy

5 Ways To Build Expert Influence Through Employee Advocacy

I get lost in a bookshop – browsing, flicking and sipping (since most have coffee shops attached).  But there’s one bookshop in the UK that goes...

Dear Marketing, I Need Content.  Best Regards, Sales

Dear Marketing, I Need Content.  Best Regards, Sales

Thanks for your email (dated January 2016).  It’s taken me a while to get back to you – apologies for that – but I need your help.

Random Acts Of MDF:  Time To Modernise Channel Marketing?

Random Acts Of MDF:  Time To Modernise Channel Marketing?

Building a partner eco-system is undoubtedly an effective way to scale a business.  It increases market reach whilst at the same time creating...

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