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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

sarah goodall

sarah goodall

Recent Posts

Social Selling: Why Stop At The Sales Team?

Social Selling: Why Stop At The Sales Team?

There’s never been a better time to activate the voice of your employees on social media. Sales will lead with Social Selling. Marketing will...

Influencer Marketing: It's Time To Get Personal

Influencer Marketing: It's Time To Get Personal

I can’t lie.  I dislike the term “Influencer Marketing”. By definition, it’s a “form of marketing in which focus is placed on influential people...

The Engagement Economy: Recap Of Marketing Nation London #MKTGNation

The Engagement Economy: Recap Of Marketing Nation London #MKTGNation

Yesterday I spent the day in London at the Marketing Nation London (#MKTGNation) event hosted by Marketo.  Over 700 marketing professionals...

2017 Social Business Practitioners On Twitter #OctoLeader

2017 Social Business Practitioners On Twitter #OctoLeader

 

Social Selling: Practical Tips From Social Sellers – Dave Chester @ SAP

Social Selling: Practical Tips From Social Sellers – Dave Chester @ SAP

As part of our Social Selling blog series, I interviewed SAP Social Seller Dave Chester, a client partner for the company in Australia.  What...

5 Digital Lessons Modern Marketers Can Learn From The Octopus

5 Digital Lessons Modern Marketers Can Learn From The Octopus

 

Modern marketers are multitasking, multi-dimensional masters of marketing (now, there’s a tongue twister!)  They need to understand, coordinate...

10 Content Categories To Kick Start Your Employee Advocacy Program

10 Content Categories To Kick Start Your Employee Advocacy Program

 

There are a number reasons why your employee advocacy program may not reach the giddy heights you were expecting when you initially launched it,...

Social Selling: Practical Tips From Social Sellers – Lucy Cheng @ Concur

Social Selling: Practical Tips From Social Sellers – Lucy Cheng @ Concur

 

My latest Social Selling interview took me to Singapore (not literally) chatting with converted Social Seller, Lucy Cheng.  What I love most...

Not Social Listening? Your Competitors Are.

Not Social Listening? Your Competitors Are.

 

It's fair to say that if you're not social listening out for conversations about your brand, you're leaving yourself a little vulnerable to...

Know A Social Business Leader?  Enter Them Into The 2017 #OctoLeader Awards

Know A Social Business Leader?  Enter Them Into The 2017 #OctoLeader Awards

 

I know from experience that leaning on a trusted network is key to developing knowledge within the social business space. Working in a fast...

Author

Founder of Tribal Impact: Creating Social Businesses Via Employee Advocacy & Content Marketing. Mum of 3 girls. Baker, chocolate eater, hobby photographer and Nespresso coffee drinker...oh, and a self builder!

I blog about all things related to social business, employee advocacy and social media.