02.7.2023 Sarah Goodall
Just over three years ago I uploaded a presentation to Slideshare called “The Rise Of Social Business” – it was a popular topic but no-one could really visualize it in practice. I remember trying to explain how every employee needed to become a social advocate for the brand. That the social business approach was intrinsically aligned to employee engagement. That in order to be a customer oriented business, leaders needed to recognize the power of the engaged masses and start from the inside out.
Well, after taking a little break from the corporate world to have two kids and move from Norway back to the UK, I’ve recently returned back to work only to find the whole Social Business topic has really taken off – there are dedicated hashtags and a number of research studies recognizing the value of enabling employees to become socially active.
There are even tools such as VoiceStorm, EveryoneSocial and rFactr Social Port that are designed to feed content to employees and enable them to socially share with their networks.
So, over the last couple of months I’ve compiled a list of my favourite posts in relation to employee advocacy and social business – the ones I’ve been reading to get my knowledge back up to speed.
I’ve also set up a LinkedIn Group around Social Business since I haven’t found a non-vendor led Group where people can exchange ideas, experiences and content. You’re welcome to join!
- CEOs: Prepare Now For Employee Activists
- Brands sitting on Secret Army of Marketers
- Comparison of 100 Top Companies on Social Business and Corporate Culture
- Social Media Ignites Employee Activism
- Social Business For Real Work 2: A New Employee’s First Day
- How to Turn Employees Into Social Marketers
- Finding the Value in Social Business
