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    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Vanessa Baker

    Vanessa Baker
    I’m accountable for working with organisations to support brand advocacy on social media through their partner eco-system. Scaling social advocacy programs beyond employees is critical for brands that want to widen their social media impact, reach new audiences and extend their ability to listen into conversations on social media. An added benefit is that partners typically bring a focused specialism to vendor solutions making their value on social even more compelling. I work with Channel teams to understand their eco-system and design a social program best suited to their goals and ambitions. This isn’t done in isolation. We believe that social advocacy impacts lead generation, talent acquisition and revenue generation so we actively build programs that integrate into wider business objectives.
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    Recent Posts

    LinkedIn Sales Navigator: Which Employees Should Have A Licence?

    LinkedIn Sales Navigator: Which Employees Should Have A Licence?

    How To Make Sure Employees Keep Employee-Generated Content On Brand

    How To Make Sure Employees Keep Employee-Generated Content On Brand

    How To Truly See The ROI Of Your LinkedIn Sales Navigator Licenses

    How To Truly See The ROI Of Your LinkedIn Sales Navigator Licenses

    How To Increase Your SSI On LinkedIn In 2022

    How To Increase Your SSI On LinkedIn In 2022

    If you want to attract more leads and make more sales through social selling, your social selling index (SSI) score on LinkedIn can be a good...

    How Employee Advocacy Can Improve Learning Within Your Organisation

    How Employee Advocacy Can Improve Learning Within Your Organisation

    Social Media Is Now The No.1 Marketing Channel. Are You There Yet? (If Not, This May Help)

    Social Media Is Now The No.1 Marketing Channel. Are You There Yet? (If Not, This May Help)

    Tough Decisions: Inbound Marketing Agency vs Inhouse. What’s Best?

    Tough Decisions: Inbound Marketing Agency vs Inhouse. What’s Best?

    Why Waiting Out Wasted LinkedIn Licences Is A Bad Idea. (And What To Do Instead).

    Why Waiting Out Wasted LinkedIn Licences Is A Bad Idea. (And What To Do Instead).

    Social Selling Tips: 5 Ways To Use Video To Stand Out With Social Selling

    Social Selling Tips: 5 Ways To Use Video To Stand Out With Social Selling

    Social Selling For Manufacturing Companies: Why It’s A Perfect Fit For Manufacturers

    Social Selling For Manufacturing Companies: Why It’s A Perfect Fit For Manufacturers

     

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