Vanessa Baker

Recent Posts

The Power Of Content Marketing For B2B Businesses
by Vanessa Baker | Apr 9, 2020
72% of marketers say that a good content strategy is key to their success. When marketers prioritise blogging, they’re 13x more likely to see...

Digital Selling: Best Practices From The Experts At SAP
by Vanessa Baker | Sep 10, 2019
Digital selling is growing in popularity with more and more businesses opening their eyes to the benefits of a socially active sales force....

How Vendors Can Help Channel Partners Embrace Digital Selling
by Vanessa Baker | Oct 26, 2018
Marketing and sales are rapidly playing catch up with digital transformation to ensure that their processes reflect the new buyer's digital...

Inbound Marketing: How to Sell the Way Prospects Buy
by Vanessa Baker | Jun 25, 2018
The huge advances in technology have changed the buying journey beyond all recognition. All the information we need before making a purchase is...

Channel Partners Should Adopt Employee Advocacy Approach
by Vanessa Baker | Apr 11, 2018
Channel partners face some key challenges today as digital disruption transforms business processes, necessitating some fundamental changes in...

How Digital Transformation Changed the Marketing & Sales Relationship
by Vanessa Baker | Mar 20, 2018
Digital transformation has radically changed the buyer journey. The wealth of company content available online means that customers are savvy and...