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    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Vanessa Baker

    Vanessa Baker
    I’m accountable for working with organisations to support brand advocacy on social media through their partner eco-system. Scaling social advocacy programs beyond employees is critical for brands that want to widen their social media impact, reach new audiences and extend their ability to listen into conversations on social media. An added benefit is that partners typically bring a focused specialism to vendor solutions making their value on social even more compelling. I work with Channel teams to understand their eco-system and design a social program best suited to their goals and ambitions. This isn’t done in isolation. We believe that social advocacy impacts lead generation, talent acquisition and revenue generation so we actively build programs that integrate into wider business objectives.
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    Recent Posts

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    Social Selling Tips: 5 Ways To Use Video To Stand Out With Social Selling

    Social Selling For Manufacturing Companies: Why It’s A Perfect Fit For Manufacturers

    Social Selling For Manufacturing Companies: Why It’s A Perfect Fit For Manufacturers

     

    How Much Does Inbound Marketing Cost?

    How Much Does Inbound Marketing Cost?

    Functions Of Responsibility: (Whose Job Is The Customer Experience Anyway?)

    Functions Of Responsibility: (Whose Job Is The Customer Experience Anyway?)

    “How did we do today?” “How likely would you be to recommend us to a friend or colleague?” 

    The 3 F’s Of Customer Experience: The Feedback Loop To Designing Great Customer Journeys

    The 3 F’s Of Customer Experience: The Feedback Loop To Designing Great Customer Journeys

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    The 3 F’s Of Customer Experience: Fans Like Frictionless

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    Will LinkedIn Voice Notes Give Social Sellers The Edge In 2021?

    Will LinkedIn Voice Notes Give Social Sellers The Edge In 2021?

     

    LinkedIn Sales Navigator Benchmarks: What Does “Good” Really Look Like?

    LinkedIn Sales Navigator Benchmarks: What Does “Good” Really Look Like?

     

    The Power Of Content Marketing For B2B Businesses

    The Power Of Content Marketing For B2B Businesses

    72% of marketers say that a good content strategy is key to their success. When marketers prioritise blogging, they’re 13x more likely to see...

    Digital Selling: Best Practices From The Experts At SAP

    Digital Selling: Best Practices From The Experts At SAP

    Digital selling is growing in popularity with more and more businesses opening their eyes to the benefits of a socially active sales force....

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