Social Business, Social Selling & Employee Advocacy - Blog | Vanessa Baker

Vanessa Baker

I’m accountable for working with organisations to support brand advocacy on social media through their partner eco-system. Scaling social advocacy programs beyond employees is critical for brands that want to widen their social media impact, reach new audiences and extend their ability to listen into conversations on social media. An added benefit is that partners typically bring a focused specialism to vendor solutions making their value on social even more compelling. I work with Channel teams to understand their eco-system and design a social program best suited to their goals and ambitions. This isn’t done in isolation. We believe that social advocacy impacts lead generation, talent acquisition and revenue generation so we actively build programs that integrate into wider business objectives.

Recent Posts

The Power Of Content Marketing For B2B Businesses

The Power Of Content Marketing For B2B Businesses

by Vanessa Baker | Apr 9, 2020

72% of marketers say that a good content strategy is key to their success. When marketers prioritise blogging, they’re 13x more likely to see...

Digital Selling: Best Practices From The Experts At SAP

Digital Selling: Best Practices From The Experts At SAP

by Vanessa Baker | Sep 10, 2019

Digital selling is growing in popularity with more and more businesses opening their eyes to the benefits of a socially active sales force....

How Vendors Can Help Channel Partners Embrace Digital Selling

How Vendors Can Help Channel Partners Embrace Digital Selling

by Vanessa Baker | Oct 26, 2018

Marketing and sales are rapidly playing catch up with digital transformation to ensure that their processes reflect the new buyer's digital...

11 LinkedIn Profile Tips & Tricks for B2B Sales Representatives

by Vanessa Baker | Jun 29, 2018

What kind of impression is your LinkedIn profile making? LinkedIn is the best business platform to use to build your professional network, ...

Inbound Marketing: How to Sell the Way Prospects Buy

Inbound Marketing: How to Sell the Way Prospects Buy

by Vanessa Baker | Jun 25, 2018

The huge advances in technology have changed the buying journey beyond all recognition. All the information we need before making a purchase is...

Channel Partners Should Adopt Employee Advocacy Approach

Channel Partners Should Adopt Employee Advocacy Approach

by Vanessa Baker | Apr 11, 2018

Channel partners face some key challenges today as digital disruption transforms business processes, necessitating some fundamental changes in...

How Digital Transformation Changed the Marketing & Sales Relationship

How Digital Transformation Changed the Marketing & Sales Relationship

by Vanessa Baker | Mar 20, 2018

Digital transformation has radically changed the buyer journey. The wealth of company content available online means that customers are savvy and...