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    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Vanessa Baker

    Vanessa Baker
    I’m accountable for working with organisations to support brand advocacy on social media through their partner eco-system. Scaling social advocacy programs beyond employees is critical for brands that want to widen their social media impact, reach new audiences and extend their ability to listen into conversations on social media. An added benefit is that partners typically bring a focused specialism to vendor solutions making their value on social even more compelling. I work with Channel teams to understand their eco-system and design a social program best suited to their goals and ambitions. This isn’t done in isolation. We believe that social advocacy impacts lead generation, talent acquisition and revenue generation so we actively build programs that integrate into wider business objectives.
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    Recent Posts

    The Power Of Content Marketing For B2B Businesses

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    Digital Selling: Best Practices From The Experts At SAP

    Digital Selling: Best Practices From The Experts At SAP

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    How Vendors Can Help Channel Partners Embrace Digital Selling

    How Vendors Can Help Channel Partners Embrace Digital Selling

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    Inbound Marketing: How to Sell the Way Prospects Buy

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    Channel Partners Should Adopt Employee Advocacy Approach

    Channel Partners Should Adopt Employee Advocacy Approach

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    How Digital Transformation Changed the Marketing & Sales Relationship

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