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    Blog

    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Why A Pilot Is A Must-Do For Successful Social Business Transformation

    Why A Pilot Is A Must-Do For Successful Social Business Transformation

    The events of this year have accelerated the adoption of digital in all areas as many businesses look for new ways to connect with employees,...

    5 Benefits Of eLearning For Scalable Social Media Training

    5 Benefits Of eLearning For Scalable Social Media Training

     

    Social media arrived in our lives several years ago as a tool for communicating with our friends and family online. 

    Love it or hate it, it’s...

    The Bottom Line: Why Your Employees Aren't Interested In Advocacy

    The Bottom Line: Why Your Employees Aren't Interested In Advocacy

    Your employee advocacy program needs soul and it doesn’t matter how passionate you may be for it to be a success - it needs to be shared by your...

    5 Reasons Employee Advocacy & Influencer Marketing Need To Align

    5 Reasons Employee Advocacy & Influencer Marketing Need To Align

    Employee advocacy and influencer marketing are two programs that are typically run by completely different internal departments.  Employee...

    How To Reignite Your Employee Advocacy Program

    How To Reignite Your Employee Advocacy Program

    In the beginning, logging into your employee advocacy program's dashboard most probably instilled a sense of pride and excitement. If six months...

    4 Overlooked Reasons Your Advocacy Tool Is Wasted

    4 Overlooked Reasons Your Advocacy Tool Is Wasted

    Average adoption rates for employee advocacy are just 36.6% for mid-market companies but 61.02% for enterprise companies. Either way, that’s a lot...

    3 Ways To Quickly Scale Your Employee Advocacy

    3 Ways To Quickly Scale Your Employee Advocacy

    Relying on economies of scale for your employee advocacy program seems like a sensible approach. Still, it's usually the opposite of what's needed.

    Why Employee Advocacy Starts With Internal Communications

    Why Employee Advocacy Starts With Internal Communications

    Activating your employees on social media can be a tricky undertaking. The reality is 98% of your employees are already using social media and 50%...

    How To Motivate Your Experts To Create Amazing Content

    How To Motivate Your Experts To Create Amazing Content

    “What’s in it for me?” When motivating your subject matter experts to create content, it’s time to look beyond leaderboards and financial...

    What Does An Ideal Employee Advocate Look Like?

    What Does An Ideal Employee Advocate Look Like?

    What makes a good employee advocate? Status? Seniority? Technical expertise? Attitude? Social media know-how? For anyone leading a new employee...

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