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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

3 Ways To Quickly Scale Your Employee Advocacy

3 Ways To Quickly Scale Your Employee Advocacy

Relying on economies of scale for your employee advocacy program seems like a sensible approach. Still, it's usually the opposite of what's needed.

Why Employee Advocacy Starts With Internal Communications

Why Employee Advocacy Starts With Internal Communications

Activating your employees on social media can be a tricky undertaking. The reality is 98% of your employees are already using social media and 50%...

How To Motivate Your Experts To Create Amazing Content

How To Motivate Your Experts To Create Amazing Content

“What’s in it for me?” When motivating your subject matter experts to create content, it’s time to look beyond leaderboards and financial...

What Does An Ideal Employee Advocate Look Like?

What Does An Ideal Employee Advocate Look Like?

What makes a good employee advocate? Status? Seniority? Technical expertise? Attitude? Social media know-how? For anyone leading a new employee...

How To Build A Pipeline Of Employee Expert Influencers

How To Build A Pipeline Of Employee Expert Influencers

The Edelman Trust Barometer reveals that the most trusted people (when it comes to buying decisions) are your company technical experts.  This has...

How Employee Advocacy Can Help With Recruitment

How Employee Advocacy Can Help With Recruitment

When employees are advocates for your company, they’re always happy to speak highly of you. No time is their advocacy more crucial than when it...

Susan Emerick: Social Business Success Takes People, Process & Technology

Susan Emerick: Social Business Success Takes People, Process & Technology

 

Michael Brenner: Leaders Hold The Key To Employee Advocacy Activation

Michael Brenner: Leaders Hold The Key To Employee Advocacy Activation

 

Employee Advocacy: How To Structure Your Dream Team From Day One

Employee Advocacy: How To Structure Your Dream Team From Day One

Ever heard the phrase “Rome wasn’t built in a day”?  Well, neither was any successful employee advocacy program. Investing in an advocacy tool is...

What’s HR’s Role In A Social Media Savvy Business?

What’s HR’s Role In A Social Media Savvy Business?

When I think of social media and who drives it forward in a business, I generally think of marketing. Social media strategy and execution...

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