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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence

What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence

When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...

Do You Apply The ‘Vanishing Point’ Rule For Your Sales Teams?

Do You Apply The ‘Vanishing Point’ Rule For Your Sales Teams?

Many more businesses and executive members of the management team are waking up to the need to fully embrace the world of digital selling and ...

3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing

3 Ways To Integrate Employee Advocacy, Social Selling And Influencer Marketing

When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments,...

3 Benefits Of Turning Expert Employees Into Brand Influencers

3 Benefits Of Turning Expert Employees Into Brand Influencers

When an organisation implements a successful employee advocacy program the results are tangible and compelling. 

Social Advocacy Finalist At The B2B Marketing Awards  #B2BAwards

Social Advocacy Finalist At The B2B Marketing Awards  #B2BAwards

Last week we had the opportunity to join 800 people at the 2018 B2B Marketing Awards in London.  A celebration of the best marketing campaigns and...

My First Month At Tribal And Adapting To Remote Working

My First Month At Tribal And Adapting To Remote Working

Hi, my name’s Fiona, and I’m a new(ish) member of the Tribe.

How To Use Employee Advocacy To Create Powerful Brand Influencers

How To Use Employee Advocacy To Create Powerful Brand Influencers

So integral is social media to everything we do these days, it’s hard to know whether it is the proverbial chicken or the egg in our...

4 Reasons Employee-led Marketing Can’t Survive Without Quality Content

4 Reasons Employee-led Marketing Can’t Survive Without Quality Content

The modern buyer wants to be educated and informed, rather than sold to. Our ability to research and choose is hugely amplified in today’s digital...

Lessons From Amazon: Why Employee Advocacy Needs Authenticity

Lessons From Amazon: Why Employee Advocacy Needs Authenticity

Guest blog by Alex Bourgeois

Ahead of the holiday season where thousands of hires will be necessary to cope with the Christmas orders, Amazon...

5 Ways To Build Expert Influence Through Employee Advocacy

5 Ways To Build Expert Influence Through Employee Advocacy

I get lost in a bookshop – browsing, flicking and sipping (since most have coffee shops attached).  But there’s one bookshop in the UK that goes...

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