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Blog

Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

5 Reasons Employee Advocacy & Influencer Marketing Need To Align

5 Reasons Employee Advocacy & Influencer Marketing Need To Align

Employee advocacy and influencer marketing are two programs that are typically run by completely different internal departments.  Employee...

How To Reignite Your Employee Advocacy Program

How To Reignite Your Employee Advocacy Program

In the beginning, logging into your employee advocacy program's dashboard most probably instilled a sense of pride and excitement. If six months...

4 Overlooked Reasons Your Advocacy Tool Is Wasted

4 Overlooked Reasons Your Advocacy Tool Is Wasted

Average adoption rates for employee advocacy are just 36.6% for mid-market companies but 61.02% for enterprise companies. Either way, that’s a lot...

3 Ways To Quickly Scale Your Employee Advocacy

3 Ways To Quickly Scale Your Employee Advocacy

Relying on economies of scale for your employee advocacy program seems like a sensible approach. Still, it's usually the opposite of what's needed.

Why Employee Advocacy Starts With Internal Communications

Why Employee Advocacy Starts With Internal Communications

Activating your employees on social media can be a tricky undertaking. The reality is 98% of your employees are already using social media and 50%...

How To Motivate Your Experts To Create Amazing Content

How To Motivate Your Experts To Create Amazing Content

“What’s in it for me?” When motivating your subject matter experts to create content, it’s time to look beyond leaderboards and financial...

What Does An Ideal Employee Advocate Look Like?

What Does An Ideal Employee Advocate Look Like?

What makes a good employee advocate? Status? Seniority? Technical expertise? Attitude? Social media know-how? For anyone leading a new employee...

How To Build A Pipeline Of Employee Expert Influencers

How To Build A Pipeline Of Employee Expert Influencers

The Edelman Trust Barometer reveals that the most trusted people (when it comes to buying decisions) are your company technical experts.  This has...

How Employee Advocacy Can Help With Recruitment

How Employee Advocacy Can Help With Recruitment

When employees are advocates for your company, they’re always happy to speak highly of you. No time is their advocacy more crucial than when it...

Susan Emerick Podcast: Social Business Success

Susan Emerick Podcast: Social Business Success

 

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