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    How To Get Started With Social Selling For Manufacturing Businesses

    How to get started with social selling for manufacturing businesses blog image

    Over the last few months, we’ve published loads of great content. And sometimes it’s hard to know where to look. But don’t worry – we’ve got you covered. 

    This post is a collection of all of our manufacturing blog posts. You’ll find a brief description of each post, and a link for you to read on. 

    As we publish new manufacturing content, we’ll add it to this list so that you never miss out. 


    Social selling for manufacturing companies: why it’s a perfect fit for manufacturing 

    Social selling and manufacturing may be two phrases you wouldn’t normally put together, but with 75% of people using social media to help them make decisions, businesses that are ignoring or neglecting social selling risk missing out. 

    In this post, we’ll look at why social selling is such a great fit for manufacturing businesses.  



    Can employee-generated content help solve manufacturing content marketing challenges? 

    Manufacturing businesses often lag behind SaaS businesses when it comes to content marketing.  

    Employee-generated content can help to bridge that gap, but there are challenges that come into play when implementing a social selling program.  

    Here, we’ll take a lot at what those challenges are, and, more importantly, how to overcome them. 



    How B2B social listening helped a manufacturer acquire a dream key target account 

    This is a case study provided by a company we know. It used social listening to find out information on its target account, then use this to inform its content strategy.  

    Because its content strategy tapped into the problems its target account was experiencing, it won them over as a client. 



    Is social selling the sweet spot between exhibitions and 121s for manufacturers? 

    121s aren’t scalable, and the pandemic made many businesses rethink their in-person events strategy.  

    While exhibitions can be great for reaching large audiences quickly, they have limitations, too. Especially when many events have scaled back or stopped completely because of coronavirus restrictions. 

    Social selling has the one-to-many approach of events, combined with the personable approach of 121s. Making it the perfect sweet spot between the two. 

    Let’s take a deeper dive into the increasingly digital landscape, and why social selling can help with the increasingly complicated buyer cycle. 



    Why video works so well for manufacturing buyers 

    Many buyers want to see products before committing to buying them. However, 121s or in-person visits aren’t scalable. And, right now, they’re not always safe.

    Video, therefore, is a great way for businesses to show off products on a larger scale. Buyers get to see what they could be purchasing and how it could improve their lives. 

    Find out more about the benefits of video for manufacturing buyers in this post. 




    Social selling is a huge opportunity for the manufacturing industry. It can help to build and develop relationships with potential buyers, giving them a better idea of the company they could be working with. It also helps manufacturing businesses to reach more buyers at once, with an unlimited number of people who could discover their social selling content. 



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