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    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Rachel Ranwell

    Rachel Ranwell
    Having spent most of my career in Buying/Commercial Roles (with a quick year in Brand Marketing!), I've now fully joined the Marketing world, having retrained in Social Media with Digital Mums and now a Social Business Enabler with Tribal Impact. I support organisations that want to bring the human element back into their social media strategy. I work with businesses to enable their workforce and time poor executives to become social experts and ambassadors through training, tools and content. Specifically, I deliver… • Social media enablement training for employees (workshops, webinars and eLearning) • Executive social kick-start programs to fast track employee success on social media • Editorial content creation for LinkedIn, Twitter and Facebook • Social SEO studies to optimise blogs and social postings with keywords, phrases and hashtags • Social media reporting, analytics and optimisation
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    Recent Posts

    Have You Got the Best Employee Advocacy Tool For You?

    Have You Got the Best Employee Advocacy Tool For You?

    We all know the proverb that a bad workman blames his tools. But we also know that a good workman knows when they don’t cut it and always seeks to...

    How To Really Increase Your LinkedIn SSI Score To 70

    How To Really Increase Your LinkedIn SSI Score To 70

    I have mixed views on LinkedIn’s SSI score (Social Selling Index). Part of me thinks it’s a very clever tool that LI has developed to keep you on...

    Employee Advocacy Broken? Use Your Data...

    Employee Advocacy Broken? Use Your Data...

    If you invested in an employee advocacy tool and either you aren’t yet seeing the traction you envisaged or you’re further on in your journey and...

    How To Work The LinkedIn Algorithm In 2019

    How To Work The LinkedIn Algorithm In 2019

    Just when you think you’ve cracked it, the LinkedIn algorithm is updated. Here’s what you need to know about the update (and a few tips on how to ...

    5 Ways To Increase Social Media Compliance In Law Firms

    5 Ways To Increase Social Media Compliance In Law Firms

    Social media compliance can strike fear into the hearts of law firms. Who can forget Baker Small’s series of triumph tweets that were deemed to be...

    How To Optimise Your LinkedIn Profile

    How To Optimise Your LinkedIn Profile

    LinkedIn has seen huge growth over the past few years and whilst it used to be the place you ‘put’ your CV and looked for a job, today the...

    How To Build A Social Business

    How To Build A Social Business

    We’re fortunate to work with a wide variety of customers at various stages of their Employee Advocacy or Social Selling journey, some right at the...

    4 Ways to Improve Sales and Marketing Alignment with Social Selling

    4 Ways to Improve Sales and Marketing Alignment with Social Selling

    According to LinkedIn,Social Selling is about leveraging your social network to find the right prospects, build trusted relationships, and...

    7 Ways CEO’s use Social Media to Increase Reach & Employee Engagement

    7 Ways CEO’s use Social Media to Increase Reach & Employee Engagement

    Social media has changed the way we live, reaching people that we never thought possible so it’s somewhat surprising that 60% of Fortune 500 CEO’s...

    Secure C-level Buy-in for Your Employee Advocacy Program

    Secure C-level Buy-in for Your Employee Advocacy Program

    Last week I attended a social event in London ran by Hootsuite and a common topic that kept coming up was how important it is to get the C-Level...

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