Ironically, the 'social media' industry can sometimes feel quite isolating. When technology develops at the pace it does, stakeholder teams expand and employees want time with the "social strategist", it's often difficult to cut through the noise and find out what really works and what doesn't.
As a Social Business practitioner for SAP finding good, honest, practical advice wasn't always that easy. Networking with like-minded professionals from other industries kept us innovating, developing and integrating our social business programs including employee advocacy, social selling and social media marketing.
If you're planning to launch an employee advocacy program, then check out this list of practitioners below on Twitter. You won't find self-proclaimed influencers, social media ninjas or gurus in this list. You'll find practical folks that are responsible for in-house social business programs. People who share useful insights and experiences that might just make your job a little easier this year.
No time to follow them? I've compiled a Twitter list you can subscribe to in one click.
Sarah Hill - @
Lee van Loggerenberg - @leevanlog
Communities expert @Cisco. Well worth following for #socialmedia insights and #contentmarketing articles. More about Cisco's advocacy program here >>
Remember, if you don't have time to follow each them, just subscribe to the Advocacy Practitioners Twitter list instead! Let me know if any other practitioners can be added to the list.