Influence brand perception and buying behaviours via B2B thought leadership content that amplifies your authentic employee voice and builds trust with your community
This program is ideal if you...
Want your experts involved in publishing content but they don’t have time
Have struggled to engage your technical employees to write content
Believe you need more employee generated content in your campaigns
Notice your content engagement and conversion rates are dropping
Lack authenticity and credibility in your marketing content
“We wanted to activate our senior leaders to be more visible online and help them understand the value of their presence on social media. Tribal Impact worked with us to develop bespoke training for our executives. This enabled them with the knowledge of how to share and post authentically, as well as how this activity fits into their wider leadership and company brand strategy. With Tribal’s help we’ve been able to scale the program and this is currently being rolled out globally to great success.”
Aileen Scriba, Henkel
Need to strengthen the social media presence of your executives? Don’t know which leader to prioritise first?
We believe in the power of authentic expert employee voices. Utilise a portion of your content or campaign budget to build a sustainable and scalable pipeline of content that your customers want to read and your employees want to share.
WHAT'S INCLUDED: kick-off and briefing calls, 1x, 3x or 6x blog creation and publishing depending on the option chosen. Blog length 500-600 words. One revision/feedback per blog.
Activate your expert employees as industry influencers
Create trustworthy thought leadership that will increase conversion rates
Co-create content with external influencers based on relationships, not fees
Build a cost efficient employee generated content strategy
Improve employee advocacy engagement with employee generated content
If you want to bring an authentic expert perspective to your content or campaign, this program is for you.
For this service, we typically engage with roles such as:
Account based marketing
Social media marketing
71% of Decision-Makers say that less than half of the thought leadership they consume gives them valuable insights and 64% of buyers say that an organisation's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets
Source: Edelman and LinkedIn Thought Leadership Study