Thought Leadership Blogging
Influence brand perception and buying behaviours via B2B thought leadership content that amplifies your authentic employee voice and builds trust with your community
Create content that builds customer confidence, not frustration
This program is ideal if you...
Want your experts involved in publishing content but they don’t have time
Have struggled to engage your technical employees to write content
Believe you need more employee generated content in your campaigns
Notice your content engagement and conversion rates are dropping
Lack authenticity and credibility in your marketing content
“We wanted to activate our senior leaders to be more visible online and help them understand the value of their presence on social media. Tribal Impact worked with us to develop bespoke training for our executives. This enabled them with the knowledge of how to share and post authentically, as well as how this activity fits into their wider leadership and company brand strategy. With Tribal’s help we’ve been able to scale the program and this is currently being rolled out globally to great success.”
Aileen Scriba, Henkel
Don't Miss Our New Leadership Activation Workbook
Need to strengthen the social media presence of your executives? Don’t know which leader to prioritise first?
Content from the voice of your employees, not your marketing or PR agency.
We believe in the power of authentic expert employee voices. Utilise a portion of your content or campaign budget to build a sustainable and scalable pipeline of content that your customers want to read and your employees want to share.
WHAT'S INCLUDED: kick-off and briefing calls, 1x, 3x or 6x blog creation and publishing depending on the option chosen. Blog length 500-600 words. One revision/feedback per blog.
30min kick-off call
Mapping a content writer, outlining the series, 45min briefing call per each blog
First blog draft complete, sent and ready for revisions
Final edits and publishing
Remaining blogs completed as per previous points
Create an employee generated content strategy that’s sustainable and scalable
Activate your expert employees as industry influencers
Create trustworthy thought leadership that will increase conversion rates
Co-create content with external influencers based on relationships, not fees
Build a cost efficient employee generated content strategy
Improve employee advocacy engagement with employee generated content
Related Solutions
Leadership Activation
Attract and retain talent with leaders that are active on social
Expert Activation
Influence more digital conversations with expert thought leadership content and coaching.
71% of Decision-Makers say that less than half of the thought leadership they consume gives them valuable insights and 64% of buyers say that an organisation's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets
Source: Edelman and LinkedIn Thought Leadership Study
Chat With Our Tribe
Want to know more about our Thought Leadership Blogging service and if it's suitable for you? Get in touch and we’ll book a connect call to:
- Understand more about your needs
- Discuss your goals
- Confirm whether this is the right program for you
- Provide your full, tailored proposal
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