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Thought Leadership Blogging

Influence brand perception and buying behaviours via B2B thought leadership content that amplifies your authentic employee voice and builds trust with your community

Tribal Impact Thought Leadership Blogging
Siemens Healthineers
Rentokil Initial
United VARs
Adviser Plus
Spirax Sarco
Tribal Impact Thought Leadership Blogging For Customer Confidence

Create content that builds customer confidence, not frustration

This program is ideal if you...

  • Want your experts involved in publishing content but they don’t have time

  • Have struggled to engage your technical employees to write content

  • Believe you need more employee generated content in your campaigns

  • Notice your content engagement and conversion rates are dropping

  • Lack authenticity and credibility in your marketing content

Quote - Green Circle

“We wanted to activate our senior leaders to be more visible online and help them understand the value of their presence on social media. Tribal Impact worked with us to develop bespoke training for our executives. This enabled them with the knowledge of how to share and post authentically, as well as how this activity fits into their wider leadership and company brand strategy. With Tribal’s help we’ve been able to scale the program and this is currently being rolled out globally to great success.”

Aileen Scriba, Henkel


Don't Miss Our New Leadership Activation Workbook

Need to strengthen the social media presence of your executives?  Don’t know which leader to prioritise first?

Leadership Social Media Activation Workbook

Content from the voice of your employees, not your marketing or PR agency.

We believe in the power of authentic expert employee voices. Utilise a portion of your content or campaign budget to build a sustainable and scalable pipeline of content that your customers want to read and your employees want to share.

WHAT'S INCLUDED: kick-off and briefing calls, 1x, 3x or 6x blog creation and publishing depending on the option chosen. Blog length 500-600 words. One revision/feedback per blog.

Green - Timeline Approach - Week 1-2

30min kick-off call

Green - Timeline Approach - Week 2-3

Mapping a content writer, outlining the series, 45min briefing call per each blog

Green - Timeline Approach - Week 3-4

First blog draft complete, sent and ready for revisions

Green - Timeline Approach - Week 4-5

Final edits and publishing

Green - Timeline Approach - Week 4 Plus

Remaining blogs completed as per previous points

Create an employee generated content strategy that’s sustainable and scalable

  • Activate your expert employees as industry influencers

  • Create trustworthy thought leadership that will increase conversion rates

  • Co-create content with external influencers based on relationships, not fees

  • Build a cost efficient employee generated content strategy

  • Improve employee advocacy engagement with employee generated content

Tribal Impact Thought Leadership Blogging Sustainable and Scaleable



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Who Will Benefit?

If you want to bring an authentic expert perspective to your content or campaign, this program is for you.  

For this service, we typically engage with roles such as:

  • Influencer marketing

  • Marketing campaigns

  • Account based marketing

  • Content marketing

  • Social media marketing

Quote - Green Circle

71% of Decision-Makers say that less than half of the thought leadership they consume gives them valuable insights and 64% of buyers say that an organisation's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets

Source: Edelman and LinkedIn Thought Leadership Study

Chat With Our Tribe

Want to know more about our Thought Leadership Blogging service and if it's suitable for you? Get in touch and we’ll book a connect call to:

  • Understand more about your needs
  • Discuss your goals
  • Confirm whether this is the right program for you
  • Provide your full, tailored proposal
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Fill out the form or book a call directly on our calendar at a time that suits you here.