|  Dedicated Social Business Enabler  |

Create Influence In The Market With Expert Thought Leadership Content

Become A Thought Leader Not A Follower

With a consistent blogging program to share your experts' thoughts, their blogs become a powerful demonstration of your company's expertise.  They build your influence in the industry and create opportunities to engage with other influencers.

Strengthen Your Professional Relationships

It really is all about people… By consistently posting valuable, honest and authentic content, your digital networks will expand organically, building new professional relationships and strengthening your experts' professional brands.

Build Trust & Create More Opportunities

Buyers trust expert employees far more than the organisation and, on average, companies with blogs produce 67% more leads per month than those without.  Create a steady stream of keyword-optimised content to support paid marketing investments.

Buyer trust technical (63%) and academic (61%) experts most when making purchase decisions

Edelman Trust Barometer (2018)

 

Thought Leadership Program Overview

We know that creating quality content marketing takes time and resource, which is why we created the Thought Leadership Blogging program.  Designed to help busy executives and subject experts demonstrate their knowledge, it helps build their professional reputation and networks.

At the beginning of the program, a dedicated Social Business Enabler will work with the executive/expert to really get to know their role, audience, aspirations and also what makes them tick.  This ensures that any content created is authentic to them.

Working with an expert copywriter, their blogs will be tailored to the target audience, including relevant keywords and phrases to help with search engine optimisation.  We’ll also provide a social copy package for each blog, which will be published on Twitter and LinkedIn to increase the reach and audience.

Service Overview:

  • A choice of a 6 or 12-month fully managed blogging program managed by a dedicated Social Business Enabler.  
  • Designed to enhance the social media profile of selected executives and experts.
  • Includes 1 blog per month, copy-writing, search engine optimisation and social copy with publication to Twitter and LinkedIn.
  • End of program report and recommendations for future activity.

Expected Outcomes: 

  • Recognition within the industry as a socially savvy thought leader.
  • Identify and connect with other influencers within the expert's sector.
  • Deepen relationships with customers, partners and prospects.
  • Organic growth in your professional network on Twitter and LinkedIn.

Ideal For Organisations That:

  • Have limited time and resources to produce regular, great quality content.

  • Want to increase their inbound traffic and generate more qualified leads.

  • Are looking to boost their organic social media efforts with micro-influencer marketing.

  • Want their executives to blog consistently to help humanise their brand.

  • Would like to promote their executives as thought leaders and raise their social profile.

Ideal For Professionals That:

  • Want to increase their influence and be recognised for thought leadership.
  • Have lots of great ideas and knowledge to share but don’t have the time or expertise to blog.
  • Are looking to attract speaking or guest blogging opportunities.
  • Want to build credibility within their professional network.
  • Have the desire to build their network and credibility.

Thought Leadership Blogging Timeline

Stage 1: Editorial Planning
  • Discovery call
  • Agree objectives
  • Discuss focus topics
  • Agree written tone of voice
  • Profile optimisation advice (LinkedIn & Twitter)
  • Create 6/12 working titles
Stage 2: First Blog
  • Topic research
  • Interview with copywriter
  • First draft complete
  • One round of revisions
  • Optimisation of keywords, titles and headings
  • Image selection
  • Accompanying social media copy for LinkedIn, Twitter and LinkedIn Groups
  • Final copy delivered
  • Social Business Enabler support for ad hoc queries and questions supporting content promotion
Stage 3: Further Blogs
  • Review process
  • Topic research on next working title
  • Interview with copywriter
  • First draft complete
  • One round of revisions
  • Optimisation of keywords, titles and headings
  • Image selection
  • Accompanying social media copy for LinkedIn, Twitter and LinkedIn Groups
  • Final copy delivered
  • Social Business Enabler support for ad hoc queries and questions supporting content promotion
  • Ongoing for remaining blogs
  • Final report

62% of B2B buyers find content authored by a qualified expert/analyst to be the most credible, followed by data-driven content (60%) and brand agnostic content (48%)

Source:  Forrester Research (2016)

Pricing & Delivery Options

Thought Leadership Blogging

1 Blog
£ 1,200 /per blog

A few customers like to trial this service first.  If you're the same, this option is for you!

1 hour briefing call to understand objectives, topics of interest and experience.

Social listening for keywords, hashtags and market influencers.

Content research for type of post, keyword phrases and length of posts.

Briefing with copywriter (conference call).

Production of 1 x 500-600 word blog post.

Blog optimisation including banner image, titles, sub-headings and keyword optimisation.

Addition of Call-To-Action (CTA) if required - tracking link to be supplied.

Production of social media content for Twitter, LinkedIn and LinkedIn groups

 

Thought Leadership Blogging

6 Blogs
£ 5,900 /per 6

1 hour briefing call to understand objectives, topics of interest and experience.

Social profile optimisation advice for LinkedIn and Twitter.

Social listening study for relevant SEO keywords, hashtags and market influencers to increase reach.

Content research for type of post, keyword phrases and length of posts.

Editorial calendar of topics/working titles.

Briefing with copywriter (conference call) per blog post.

Production of 6 x 500-600 word blog post.

Blog optimisation including banner image, titles, sub-headings and keyword optimisation.

Addition of Call-To-Action (CTA) if required - tracking link to be supplied.

Production of social media content for Twitter, LinkedIn and LinkedIn Groups

Thought Leadership Blogging

12 Blogs
£11,200 /per 12

1 hour briefing call to understand objectives, topics of interest and experience.

Social profile optimisation advice for LinkedIn and Twitter.

Social listening study for relevant SEO keywords, hashtags and market influencers to increase reach.

Content research for type of post, keyword phrases and length of posts.

Editorial calendar of topics/working titles.

Briefing with copywriter (conference call) per blog post.

Production of 12 x 500-600 word blog post.

Blog optimisation including banner image, titles, sub-headings and keyword optimisation.

Addition of Call-To-Action (CTA) if required - tracking link to be supplied.

Production of social media content for Twitter, LinkedIn and LinkedIn Groups