With a consistent blogging program to share your experts' thoughts, their blogs become a powerful demonstration of your company's expertise. They build your influence in the industry and create opportunities to engage with other influencers.
It really is all about people… By consistently posting valuable, honest and authentic content, your digital networks will expand organically, building new professional relationships and strengthening your experts' professional brands.
Buyers trust expert employees far more than the organisation and, on average, companies with blogs produce 67% more leads per month than those without. Create a steady stream of keyword-optimised content to support paid marketing investments.
We know that creating quality content marketing takes time and resource, which is why we created the Thought Leadership Blogging program. Designed to help busy executives and subject experts demonstrate their knowledge, it helps build their professional reputation and networks.
At the beginning of the program, a dedicated Social Business Enabler will work with the executive/expert to really get to know their role, audience, aspirations and also what makes them tick. This ensures that any content created is authentic to them.
Working with an expert copywriter, their blogs will be tailored to the target audience, including relevant keywords and phrases to help with search engine optimisation. We’ll also provide a social copy package for each blog, which will be published on Twitter and LinkedIn to increase the reach and audience.
Have limited time and resources to produce regular, great quality content.
Want to increase their inbound traffic and generate more qualified leads.
Are looking to boost their organic social media efforts with micro-influencer marketing.
Want their executives to blog consistently to help humanise their brand.
Would like to promote their executives as thought leaders and raise their social profile.
5 x 30 minute onboarding call
5 x 500-800 word blog including blog keyword, hashtag and topic research
5 x Set of revisions
Project management
Optional:
1000 – 1500 word blog
1500 – 2000 word blog
Technical focused blogs
Blog Reporting package
Social Media Content Package
5 x 30 minute onboarding call
10 x 500-800 word blog including blog keyword, hashtag and topic research
10 x Set of revisions Project management
Optional:
1000 – 1500 word blog
1500 – 2000 word blog
Technical focused blogs
Blog Reporting package
Social Media Content Package
At Tribal Impact, we work with large and small organisations to activate their employees on social media - from coaching leadership to enabling sales to creating expert influencers. We join the dots between Content Marketing, Social Selling and Employee Advocacy.
+44 (0)208 1231662
hello@tribalimpact.com
Book a meeting
Tribal Impact Ltd
Langstone Gate
Solent Road
Havant PO9 1TR
United Kingdom
