With a consistent blogging program to share your experts' thoughts, their blogs become a powerful demonstration of your company's expertise. They build your influence in the industry and create opportunities to engage with other influencers.
It really is all about people… By consistently posting valuable, honest and authentic content, your digital networks will expand organically, building new professional relationships and strengthening your experts' professional brands.
Buyers trust expert employees far more than the organisation and, on average, companies with blogs produce 67% more leads per month than those without. Create a steady stream of keyword-optimised content to support paid marketing investments.
We know that creating quality content marketing takes time and resource, which is why we created the Thought Leadership Blogging program. Designed to help busy executives and subject experts demonstrate their knowledge, it helps build their professional reputation and networks.
At the beginning of the program, a dedicated Social Business Enabler will work with the executive/expert to really get to know their role, audience, aspirations and also what makes them tick. This ensures that any content created is authentic to them.
Working with an expert copywriter, their blogs will be tailored to the target audience, including relevant keywords and phrases to help with search engine optimisation. We’ll also provide a social copy package for each blog, which will be published on Twitter and LinkedIn to increase the reach and audience.
Have limited time and resources to produce regular, great quality content.
Want to increase their inbound traffic and generate more qualified leads.
Are looking to boost their organic social media efforts with micro-influencer marketing.
Want their executives to blog consistently to help humanise their brand.
Would like to promote their executives as thought leaders and raise their social profile.
A few customers like to trial this service first. If you're the same, this option is for you!
1 hour briefing call to understand objectives, topics of interest and experience.
Social listening for keywords, hashtags and market influencers.
Content research for type of post, keyword phrases and length of posts.
Briefing with copywriter (conference call).
Production of 1 x 500-600 word blog post.
Blog optimisation including banner image, titles, sub-headings and keyword optimisation.
Addition of Call-To-Action (CTA) if required - tracking link to be supplied.
Production of social media content for Twitter, LinkedIn and LinkedIn groups
1 hour briefing call to understand objectives, topics of interest and experience.
Social profile optimisation advice for LinkedIn and Twitter.
Social listening study for relevant SEO keywords, hashtags and market influencers to increase reach.
Content research for type of post, keyword phrases and length of posts.
Editorial calendar of topics/working titles.
Briefing with copywriter (conference call) per blog post.
Production of 6 x 500-600 word blog post.
Blog optimisation including banner image, titles, sub-headings and keyword optimisation.
Addition of Call-To-Action (CTA) if required - tracking link to be supplied.
Production of social media content for Twitter, LinkedIn and LinkedIn Groups
1 hour briefing call to understand objectives, topics of interest and experience.
Social profile optimisation advice for LinkedIn and Twitter.
Social listening study for relevant SEO keywords, hashtags and market influencers to increase reach.
Content research for type of post, keyword phrases and length of posts.
Editorial calendar of topics/working titles.
Briefing with copywriter (conference call) per blog post.
Production of 12 x 500-600 word blog post.
Blog optimisation including banner image, titles, sub-headings and keyword optimisation.
Addition of Call-To-Action (CTA) if required - tracking link to be supplied.
Production of social media content for Twitter, LinkedIn and LinkedIn Groups
