Modern buyers are changing substantially faster than sales organisations are adapting. Modern buyers are looking elsewhere to solve their business problems with less than a quarter (23%) of buyers selecting vendor salespeople as a top three resource to solve business problems. Instead they are turning to trust networks and peers for insight.
By activating your entire organisation to be part of buyer conversations on social media you increase your reach, influence and ability to engage earlier in the buyer journey. Understand that not all of your employees will want to participate. In our experience approximately 10-40% of your organisation will participate in some way. Recognise the role that they have within the organisation and build a program to best match their needs - example below.