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Build An Authentic Employer Brand Through Your Employee Voices Online

Extend your brand reach by empowering your employees with the digital skills and confidence to become your most trusted ambassadors on social media.

 

 

Sony
SAP
Henkel
IBM
Siemens Healthineers
Logicalis
Panasonic
Rentokil Initial
MillerKnoll
Hitachi
Sempre
ServiceNow
Informatica
Commvault
Capgemini
Stewarts
Ciena
Opentext
Paloalto
Rockwool
United VARs
Adviser Plus
Spirax Sarco

Quote - Green Circle

Every employee, no matter where they sit in the organisation has the power to influence the buyer.

Tribal-Impact--Employee-Activation-2 (1)

 

 

Activate your employees on social so they can

  • Scale your brand reach into more online conversations and communities
  • Showcase your culture through the voices of your employees
  • Strengthen your employer brand powered by vocal brand ambassadors
  • Reduce your reputational risk through digital and social media training
  • Maintain a competitive advantage by moving first in your industry

Quote - Green Circle

Tribal Impact’s employee advocacy expertise shone through from first meeting through to launch of a successful trial and then onwards into the preparation of a detailed business case.

We trusted Tribal Impact’s approach and achieved excellent results faster than expected. Our training programme’s success and continued growth is because we have Tribal Impact on our team. We could not have wished for a better partner.

Andy Hooper, Senior Digital Marketing Manager

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Build Scalable Social Habits,
Not Dysfunctional Social Siloes

 

Every employee's social media journey is different, with different roles requiring different goals. When you layer on culture, languages and tools you begin to appreciate the complexity that comes with a holistic social media activation program.

 
Strategy - Orange Circle
Strategy - White Circle

Strategy

Phase I
Evaluate the social media maturity of your employees on LinkedIn today, benchmark your organisation's digital maturity within the industry and identify your top advocates.

Enablement - Orange Circle
Enablement - White Circle

Enablement

Phase II
Put your strategy into action with our bespoke solutions designed to scale basic training to the masses, build programs for specific functions and 1-2-1 support for your most advanced employees.

Impact - Orange Circle
Impact - White Circle

Impact

Phase III
We’ll measure the qualitative and quantitative impact of your employees on social, using our consistent reporting framework.

 

Start With A Strategy

Establish a benchmark from which to measure your overall organisation's impact and progress.  We’ll do this by...

  • Mapping the digital activity of your employees per country/region

  • Benchmark your organisation against the competitive landscape

  • Identifying your most active social media advocates on LinkedIn

  • Provide a report summarising the findings

  • Recommend next steps and best-fit services for your employee advocacy program

Tribal-Impact---Employee-Activation-3b
 

What Are the Steps in Creating A Strategy?

The average timeline for completing the data-led analysis strategy is below.   We can augment this study with short qualitative interviews and deeper analysis of employee activity on LinkedIn.

 
Green - Timeline Approach - Week 1
An initial call to agree on scope and understand the competitive landscape
Green - Timeline Approach - Week 2-3

Research phase to establish how you benchmark in the industry

Green - Timeline Approach - Week 4

Documentation phase, where we write up our findings in a report

Tribal-Impact---Employee-Activation-4b

Use the Strategy to:

  • Educate your leadership team on the importance of employee advocacy
  • Support your case for investment in a measurable pilot enablement program using data
  • Understand activities needed to embed a program that will engage employees

What's after Strategy?  Execute it yourselves or move on to the Enablement or Impact program with us.

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Arrange A
Call

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New Workbook

Employee Activation
Workbook

Enablement

From Strategy to Action: Activate your employees on social media

Take your employees on a journey from ‘social zero’ to ‘social hero’ through a structured enablement program that will help them grow in social media confidence and put their learning into practice.

We provide scalable social media training programs for your employees including a blended mix of resources from eLearning to webinar masterclasses and templates to tip sheets.

Embed the learning in a variety of ways, avoid common mistakes and build your community of employee influencers.

Tribal-Impact---Enablement---Employee

 

 

Tribal-Impact---Impact---employee (1)

 

 

Impact

From Action to Results: Show impact and scale your advocacy program

Knowing what to measure at each stage of your employee activation program will become critical if you want to scale and onboard new employees onto social media quickly and efficiently.

Build a reporting system that’s insight driven so you can take action to optimise your tools and training at every stage of the employee social media maturity journey. With the right framework, you’ll be able to identify your emerging employee influencers, align training to adjust behaviours and demonstrate impact on business growth.

Standardise Your Social Media Training Curriculum

Standardise your social media training curriculum and provide employees with consistent materials, ensuring you include the latest social media platform changes (and let’s face it, they’re changing all the time!)

  • Digitally upskill your workforce at scale and cost effectively
  • Clearly defined learning paths that employees can follow
  • Standardise your social guidance and reduce employee confusion
  • Track and optimise your progress every step of the way
  • Multimedia formats because your employees all learn differently
  • Advanced programs for specific groups e.g. Sales, HR

Employee Activation Services

Our Employee Activation Program Enablement and Impact Phases include the following core services:
Service - Digital Activation Benchmarking Report - Orange
Service - Digital Activation Benchmarking Report - White
Digital Activation
Benchmarking Report
Service - Employee Advocacy Launch and Embed - Orange
Service - Employee Advocacy Launch and Embed - White
Employee Advocacy
Launch & Embed
Service - Champions Coaching Program - Orange
Service - Champions Coaching Program - White
Champions Coaching
Program
Service - Social Media Awareness eLearning - Orange
Service - Social Media Awareness eLearning - White
Social Media
Awareness eLearning

Quote - Green Circle

98%
 of employees use at least one social media site for personal use, of which 50% are already posting about their company.  
Source: Weber Shandwick

Chat With Our Tribe

Want to know more about our Employee Activation Solution and if its suitable for you? Get in touch and we’ll book a connect call to:

  • Understand more about your needs
  • Discuss your goals
  • Confirm whether this is the right program for you
  • Provide your full, tailored proposal
calendar (2)

 

Fill out the form or book a call directly on our calendar at a time that suits you here.