Tribal Impact’s employee advocacy expertise shone through from first meeting through to launch of a successful trial and then onwards into the preparation of a detailed business case.
We trusted Tribal Impact’s approach and achieved excellent results faster than expected. Our training program’s success and continued growth is because we have Tribal Impact on our team. We could not have wished for a better partner.
Andy Hooper, Senior Digital Marketing Manager
Every employee's social media journey is different, with different roles requiring different goals. When you layer on culture, languages and tools you begin to appreciate the complexity that comes with a holistic social media activation program.
Establish a benchmark from which to measure your overall organisation's impact and progress. We’ll do this by...
Mapping the digital activity of your employees per country/region
Benchmark your organisation against the competitive landscape
Identifying your most active social media employee advocates on LinkedIn
Provide a report summarising the findings
Recommend next steps and best-fit services for your Employee Brand Ambassador Program
What Are the Steps in Creating An Employee Activation Strategy?
The average timeline for completing the data-led analysis strategy is below. We can augment this study with short qualitative interviews and deeper analysis of employee activity on LinkedIn.
Research phase to establish how you benchmark in the industry
Documentation phase, where we write up our findings in a report
What's after Strategy? Execute it yourselves or move on to the Enablement or Impact program with us.
From Strategy to Action: Activate your employees on social media
Take your employees on a journey from ‘social zero’ to ‘social hero’ through a structured enablement program that will help them grow in social media confidence and put their learning into practice by becoming Employee Influencers and true Brand Ambassadors.
We provide scalable social media training programs (LinkedIn and Twitter) for your employees including a blended mix of resources from eLearning to webinar masterclasses and templates to tip sheets.
Embed the learning in a variety of ways, avoid common mistakes and build your community of employee influencers.
From Action to Results: Show impact and scale your advocacy program
Knowing what to measure at each stage of your employee activation program will become critical if you want to scale and onboard new employees onto social media quickly and efficiently.
Build a reporting system that’s insight driven so you can take action to optimise your tools and training at every stage of the employee social media maturity journey. With the right framework, you’ll be able to identify your emerging employee influencers, align training to adjust behaviours and demonstrate impact on business growth.
Standardise your social media training curriculum and provide employees with consistent materials, ensuring you include the latest social media platform changes (and let’s face it, they’re changing all the time!)
98% of employees use at least one social media site for personal use, of which 50% are already posting about their company.
Source: Weber Shandwick