At a time when B2B buying decisions are increasingly influenced by trusted networks, it’s time to transition from social media marketing to social business.
57% of the purchase decision is complete before a customer even calls a supplier (Source: CEB)
Buyers are reading, researching and seeking out expertise without the help of sales people. When your employees are positioned in front of your logo, they bring a whole new level of authenticity, credibility and trust to your brand story.
“A 12% increase in brand advocacy generates a 2x increase in revenue.”
Source: National Business Research Institute
Build A Social Business. Not Social Silos.
Social Selling?
Social Marketing?
Social Recruitment?
No matter who leads social business transformation in your company, it’s important to appreciate the impact it can have across your wider tribe.
Mobilising all of your employees to become social advocates will create value across the entire eco-system from finding new talent to finding your next customer.
“Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads & 58% more likely to attract top talent”
Source: Altimeter Group
Create Social Media Confidence With Employee Training
Tribal Impact research has shown that employees that are social media trained…
Are 3x more likely to start sharing brand content via an employee advocacy tool than those not trained
Share, on average, double the amount of content than those not trained
Yield 3x as many impressions on the content they shared compared to those not trained
