At a time when B2B buying decisions are increasingly influenced by trusted networks, it’s time to transition from social media marketing to social business.
57% of the purchase decision is complete before a customer even calls a supplier (Source: CEB)
Buyers are reading, researching and seeking out expertise without the help of sales people. When your employees are positioned in front of your logo, they bring a whole new level of authenticity, credibility and trust to your brand story.
“A 12% increase in brand advocacy generates a 2x increase in revenue.”
Source: National Business Research Institute
Build A Social Business. Not Social Silos.
No matter who leads social business transformation in your company, it’s important to appreciate the impact it can have across your wider tribe.
Mobilising all of your employees to become social advocates will create value across the entire eco-system from finding new talent to finding your next customer.