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| 1 Month Service |

Optimise Your Employee Advocacy Investment

Align Training Modules To Behaviours Shown

Whilst most advocacy tools provide high level data, when you dig deep into the analytics you can target training at specific audiences based on the behaviours within the platform.

Optimise Your Advocacy License Spend

Do you really need the number of advocacy licenses you have? Employee advocacy analytics will help optimise your user license spend, redirecting budget to program management and training.

Benchmark Your Program Alongside Other Companies

Better understand how well your program is operating compared to other organisations, identify your influential employees and build a strategy for controlled advocacy growth internally.

"After carrying out Onalytica & Tribal Impact’s audit we have now re-energised our program increasing the level of employee adoption and driving awareness, consideration and demand generation from our employee advocacy program."

 

Employee Advocacy Optimisation Study Overview

Our Employee Advocacy Optimisation Service has been designed for organisations that have invested in employee advocacy tools but want to optimise their program.

Working with our partner, Onalytica, we’ll help you understand your level of social business maturity compared to your competitors, providing detailed actionable insights from LinkedIn, Twitter and your advocacy platform.

We’ll dig deep into the data to highlight your top performing advocates, your social spammers who are potentially damaging your brand and work to understand your expert employee influencers in more detail.

You’ll be given a detailed analysis including a report of our observations and recommendations.

Expected Outcomes: 

  • Increase advocacy tool utilisation

  • Optimise (and maybe reduce) your investment in tool licenses

  • Increase content utilisation & performance within the platform

  • Identify and nurture your influential employees with a program

  • Increase website activity driven from employees

  • Improve conversion rate of employee driven traffic

Ideal For Organisations That: 

  • Have already invested in an employee advocacy platform

  • Are seeing advocacy utilisation levels fall

  • Have launched a tool but want to relaunch a program

  • Want to optimise their existing advocacy investment

  • Are renewing their advocacy tool licenses

Key Benefits: 

  • Establish your level of social business or advocacy maturity compared to your competitors

  • Revolutionise your marketing & comms by driving a connected organisation and employee-led buyer journey

  • Actionable insights from LinkedIn, Twitter and your employee advocacy tool

  • Analytical program review to drive the right culture & motivations for your employees

  • Operational review to analyse whether you have the right structure and team role & responsibilities

  • Increase lead gen & customer conversion through employee advocacy

employee-adovcacy-optimisation-study-list

"Whilst only about 2% of employees re-share the content their companies share, they’re responsible for 20% of the overall engagement that content receives"

Source:  LinkedIn

Pricing & Delivery Options

Employee Advocacy Optimisation Study
£ 15,000 /per Study

Includes:

  • Pre-meeting to understand original objectives, desired outcomes for the audit, known employee influencers and competitive landscape
  • Full discovery and analysis of your employee advocacy tool and employee activity on Twitter & LinkedIn
  • Presentation of findings via 1 hour online meeting
  • Report, recommendations and accompanying data provided

 

*Access to Employee Advocacy tool needs to be granted