Whilst most advocacy tools provide high level data, when you dig deep into the analytics you can target training at specific audiences based on the behaviours within the platform.
Do you really need the number of advocacy licenses you have? Employee advocacy analytics will help optimise your user license spend, redirecting budget to program management and training.
Better understand how well your program is operating compared to other organisations, identify your influential employees and build a strategy for controlled advocacy growth internally.
Our Employee Advocacy Optimisation Service has been designed for organisations that have invested in employee advocacy tools but want to optimise their program.
Working with our partner, Onalytica, we’ll help you understand your level of social business maturity compared to your competitors, providing detailed actionable insights from LinkedIn, Twitter and your advocacy platform.
We’ll dig deep into the data to highlight your top performing advocates, your social spammers who are potentially damaging your brand and work to understand your expert employee influencers in more detail.
You’ll be given a detailed analysis including a report of our observations and recommendations.
Expected Outcomes:
Increase advocacy tool utilisation
Optimise (and maybe reduce) your investment in tool licenses
Increase content utilisation & performance within the platform
Identify and nurture your influential employees with a program
Increase website activity driven from employees
Improve conversion rate of employee driven traffic
Have already invested in an employee advocacy platform
Are seeing advocacy utilisation levels fall
Have launched a tool but want to relaunch a program
Want to optimise their existing advocacy investment
Are renewing their advocacy tool licenses
Establish your level of social business or advocacy maturity compared to your competitors
Revolutionise your marketing & comms by driving a connected organisation and employee-led buyer journey
Actionable insights from LinkedIn, Twitter and your employee advocacy tool
Analytical program review to drive the right culture & motivations for your employees
Operational review to analyse whether you have the right structure and team role & responsibilities
Increase lead gen & customer conversion through employee advocacy
Includes:
*Access to Employee Advocacy tool needs to be granted
At Tribal Impact, we work with large and small organisations to activate their employees on social media - from coaching leadership to enabling sales to creating expert influencers. We join the dots between Content Marketing, Social Selling and Employee Advocacy.
+44 (0)208 1231662
hello@tribalimpact.com
Book a meeting
Tribal Impact Ltd
Ground Floor Building 1000
Lakeside North Harbour
Western Road
Portsmouth PO6 3EZ
