<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=396945&amp;fmt=gif">

|  6 Month Social Advocacy Service |

Build A Culture Of Content & Advocacy

Increase The Speed Of Advocacy Adoption

Identify and select your likely social advocates so you can on-board and demonstrate impact quickly.  Build a profile of their training needs so you can target your time by enabling the right people with the right skills.

Demonstrate Advocacy ROI To Leadership Early

Confidently set expectations within your organisation based on our experience and knowledge.  Set goals that relate to wider organisational objectives and setup your tool so you can attribute value early on.

Launch A Program To Employees (Not A Tool)

Be clear about the value your tool adds to your employees.  Explain why they should get involved, how they can learn more and what’s required from them in terms of commitment.   Communication is key.

Download our FREE Employee Advocacy Workbook and learn how to plan an advocacy  program in 8 simple steps.

"Whilst only about 2% of employees re-share the content their companies share, they’re responsible for 20% of the overall engagement that content receives"

Source: LinkedIn

 

Employee Advocacy Launch & Embed Overview

If you're at the start of your advocacy journey, this might just be the service for you.  We support businesses throughout the whole cycle - from assessing which tool is right for their business to communicating the launch internally plus everything in between.

The Employee Advocacy Launch Program is a 6-month structured set of activities to hand-hold you through the process of setting objectives, launching a tool and engaging your employees to use it. 

Our Social Business Enablers are experienced at launching, optimising and running social advocacy programs.  We can help you architect your user framework and content, train your content curators to find/optimise content and enable employees to confidently optimise their profiles and build their credibility online.

We also know our way around all of the key employee advocacy tools including Dynamic Signal, Hootsuite Amplify, LinkedIn Elevate, Sociabble, Smarp and PostBeyond - you're in safe hands!

What's Included:

  • Dedicated Social Business Enabler support from Tribal Impact
  • Enterprise Social Media Maturity Quiz for launch period
  • Social Practitioner eLearning course for up to 100 employees
  • 1 day workshop or webinar series for up to 15 people
  • Employee advocacy launch email templates
  • Monthly webinar to highlight best practices & tips
  • Email newsletters to support ongoing engagement
  • Access to 60+ eLearning modules for up to 100 employees
  • Employee Advocacy advisory support

Expected Outcomes: 

  • Increase average speed of advocacy adoption
  • Improve employee utilisation rates
  • Clearly position program benefits and objectives to leaders
  • Benchmarking insights against industry averages
  • Embed program into onboarding routines

Ideal For Organisations That: 

  • Need peace of mind and the benefit of experience
  • Want to excite employees to get involved voluntarily
  • Believe their employees would benefit from training
  • Need to prove a business case for large scale launch

Employee Advocacy Launch & Embed Timeline:

Discovery Meeting
  • Understand more about your business
  • Agree advocacy objectives - how will you measure impact against your goals?

  • Establish launch timelines

  • Review tool architecture - content categories, role definitions, user groups, reporting and training requirements

  • Identify and train curators on best practice content sourcing
  • Internal communications plan - what's available to use, what will be needed, how to access?
Pre-Launch Activities

Enterprise Social Impact Quiz:

  • Customise quiz to include two bespoke questions
  • Launch quiz to employees as "Discover your social media maturity level" teaser campaign
  • Analyse results
  • Identify social advocates that will drive quick results

Social Practitioner eLearning Course:

Employee Communication Plan:

  • Review email templates, digital signage, intranet design - provide recommendations for launch
Launch

- Intro webinar/workshop - why build your professional brand on social media and how to use the employee advocacy platform

- Host Social Impact training Workshops/Webinars (additional workshops/webinars can be added on at extra cost)

- Review advocacy tool analytics for first month - look at key analytics including...

  • adoption rate
  • active users
  • mobile vs desktop
  • etc.
Post Launch Monthly Service
  • Analytics support providing you with insights & recommendations
  • Monthly webinar to highlight best practices
  • Monthly emails to program members sharing tips
  • eLearning mapping support for users – target training to behaviours
  • Identify good case studies/best practice sharing
  • Full access to 60+ micro eLearning modules

"Content shared by employees receives 8x more engagement and gets re-shared 24x more frequently than brand shared content".

Source:  LinkedIn

Pricing & Delivery Options

Employee Advocacy Launch & Embed Service

6 Month Service
£ 2,633 /per month - min 6 months
- 6 months access to a Social Business Enabler to support your launch
 
First 3 months focused on program launch activities including:

- Objectives, goals, category setup and user group recommendations
- Enterprise Social Impact Quiz to identify your early adopters
- Access to our 20-minute interactive social media risk eLearning course
- Includes 1 x Social Apprentice webinar series or 1 x workshop

Final 3 months focused on program optimisation including:

- Analytics support providing you with insights & recommendations
- Monthly webinar to highlight best practices
- Monthly emails to program members sharing tips
- eLearning mapping support for users – target training to behaviours
- Access to 60+ micro eLearning modules (including Social Apprentice Course & Social Expert Course)