Your realistic approach led the creation and rollout of our employee advocacy programme that hit all seven KPIs faster than planned, with some more than doubling the target. This makes the decision to work with your company one of my top 5% of marketing investments.
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Although marketing understood the benefits of employee advocacy we had not worked out how to convince sales or secure C-suite engagement to invest. Choosing Tribal Impact was both the link to win Board approval and the expert partner to make it happen.
A highlight is how you connected the dots between employee advocacy and LinkedIn Sales Navigator. This aligned the marketing and sales teams and engaged C-suite colleagues. We knew we had cracked it when our CMO actively joined in the programme.
Wide-ranging participation happened because your training made employee advocacy fun and showed everyone involved what’s in it for them. If roadblocks appeared you quickly made adjustments to maintain momentum. Early adopters stepped up as evangelists, curators and top sharers led activity, and cynics won over by the results they achieved. It’s no surprise we have 94% adoption of our LinkedIn Elevate seats.
At every stage, Tribal Impact was proactive with a capital ‘P’, at the top end of all partnerships we have experienced. Our measure of success was also your measure of success. This approach both won you the contract and delivered truly exceptional results for for us. It’s why I have already recommended you on many occasions.
(Formerly) Senior Director of Digital Marketing,
When we wanted to incorporate social selling into our traditional marketing and sales approach, you were our first choice partner. You took the time to understand our business, while your company culture and model resonated with us.
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Through your multi-faceted training approach, our 300+ sales and marketing teams learned how to be more strategic with Social Selling using LinkedIn Sales Navigator and Social listening tools. This ramped up meaningful new connections and accelerated customer engagement, which opened up many new opportunities and a €12m pipeline. With this approach, marketing and sales teams have started to work has one to deliver a great customer experience.
We achieved our target sales pipeline from social selling in half the time forecast. Already, 13% of this pipeline has converted into sales, far quicker than our typical 2-4 year sales lead times. Importantly, you have coached the internal project champions and embedded the knowledge that will continue to build on these initial results.
From the start, you focused on improving our bottom line. Every interaction reinforced this approach and ensured we exceeded our programme goals. The sceptics now enthuse about social selling as much as the early adopters as they can see the results it delivers. That’s down to the great work of the Tribal Impact team.
Global Social Selling Manager
Henkel Adhesive Technologies