Companies with active leaders are perceived 23% more positively than those with inactive leaders. Executive social media engagement results in higher brand recognition, higher levels of employee engagement and performance and, perhaps most importantly, an increase in trust. However, according to Hootsuite research, nearly 70% of executives still believe it’s risky to participate on social media. So to combat this, we have developed a suite of services to accelerate your activity on platforms such as LinkedIn.
As a leader, you have an amazing opportunity to attract top talent to your team by showcasing company culture and employer brand. But first, you need to establish your own professional brand online by optimising your social profile with keywords, curating relevant content that maps to your interests and building a trusted network via engagement. Check out our services below.
This customised service will first understand your purpose and vision as a thought leader. We’ll review your LinkedIn and Twitter profiles and give recommendations on how these can be improved.
Once your profiles are optimised, you’ll be enrolled onto our coaching program. one of our Social Business Managers who will guide you through digital networking, developing your content strategy and how you can find and use content effectively.
This service helps your busy experts and leaders create their social footprint, find and connect with influential peers and build their reputation from the ground up. A dedicated safe pair of hands tailored specifically to their needs.
In brief, we help busy people get online quicker. We kick start their journey by optimising their existing profiles (LinkedIn & Twitter) with the relevant keywords and keyword phrases to help them be found.
Designed to help busy executives and subject experts demonstrate their knowledge, the Thought Leadership Blogging program helps build their professional reputation and networks.
At the beginning of the program, a dedicated Social Business Enabler will work with the executive/expert to really get to know their role, audience, aspirations and also what makes them tick. This ensures that any content created is authentic to them.