An effective partnership between sales and marketing is the #1 success factor attributed to achieving revenue goals (Heinz Marketing).
The modern B2B buyer wants sales and marketing to make buying easier, not harder. To gain buy-in from the whole decision-making group, we need to work together to help buyers advance their purchase, instead of adding to the overwhelming decision paralysis that they often face.
To meet buyer needs involves a concerted shift. Sales and marketing must truly work together – sharing data and insights, jointly creating content, resources and collaboratively creating a strategy.
They need to focus on goals that put the customer at the heart of their plan.
But what does this mean in real terms and more importantly, how do you achieve sales and marketing alignment?
We've created this eBook to help those looking to align sales and marketing, including practical steps you can take to get started on alignment, right away.
This eBook covers:
Practical activities and planning resources to help accelerate social media confidence within your sales team, fully utilise your LinkedIn Sales Navigator licenses and scale your program globally.
As a data company, we needed our Social Selling pilot to be built on the foundations of data and insight. The training and workshops delivered by Tribal Impact changed the behaviours of our sales teams from search to building prospects and engagement opportunities. This has increased the individual sales pipeline by 33% compared to those that didn't attend the training.
Sally Jacobs, Head of Social Media
Strengthen trust, create demand and increase sales pipeline by giving your sales teams the digital skills needed to engage, connect and convert earlier in the buyer journey on LinkedIn