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|  4 Month Managed Service  |

Differentiate Your Business & Build Trust By Showcasing Your Experts Online

Accelerate Social Media Adoption With Employees

Whether executives or subject matter experts, accelerate the influencer status of your key personnel on LinkedIn & Twitter, to build a powerful expert message for your customers, prospects and the press.   

Tailored Digital Support For Busy Professionals

Build a fully tailored program including profile optimisation, personalised content curation, engagement strategies and more, ensuring keyword optimisation in alignment with expert knowledge.

Create Consistency & Embed Ongoing Adoption

Ensure your investment works for the long-term using staged handovers to the end users and embed social business behaviours into your experts' daily routines.

Buyer trust technical (63%) and academic (61%) experts most when making purchase decisions

Source: Edelman Trust Barometer 2018

 

Expert Social Kick Start Overview

The Expert Social Kick Start Program is one of our most popular services.  In brief, we help busy people get online quicker.  We kick start their journey by optimising their existing profiles (LinkedIn & Twitter) with the relevant keywords and keyword phrases to help them be found. 

We work together with them to understand their line of business, audience and expectations.  We construct a dedicated social listening dashboard that we use to manage their accounts for the first three months.  Each month we report progress and recommendations. 

Our services help your busy experts and leaders create their social footprint, find and connect with influential peers and build their reputation from the ground up.  A dedicated safe pair of hands tailored specifically to their needs.

On completion of the kick start period, we can either hand back full control of the accounts to their owner with coaching to support the transfer, or, where there is limited time to manage the accounts, continue with a reduced service to "keep the lights on".

Expert Social Kick Start Overview:

  • Four-month fully managed social media profiles
  • Designed to accelerate the online profile of selected leaders and experts
  • Includes profile optimisation, social listening, content curation, sharing and engagement
  • Focused on LinkedIn and Twitter only
  • Includes a one-month hand-over period with support & coaching

Expected Outcomes: 

  • Grow personal LinkedIn Social Selling Index to above 60
  • Increase quality follower count in an organic measured way (we don’t buy followers)
  • Recognition within the industry as social savvy thought leader
  • Identify and connect with other influencers within expert sector
  • Deepen relationships with customers, partners and prospects

Ideal For Organisations That:

  • Want to elevate the social media profile of selected experts
  • Need to show customers that the organisation is listening and engaging online
  • Are looking to boost organic social media efforts with influencer marketing
  • Are a service based business and need to humanise the brand and make it more accessible
  • Want to attract more non-sponsored ‘speaking’ opportunities for their team

Ideal For Professionals That:

  • Need to build the professional profile quickly and professionally
  • Want to establish their credibility online as an expert
  • Feel they have tried themselves but need a structure and routine to follow
  • Have the desire to build their profile but not the time

Expert Social Kick Start Timeline:

Month 1: Discovery & Optimisation
  • 1 hour discovery call to understand expertise and differentiating value
  • Social listening for keywords, hashtags & market influencers
  • Profile optimisation for LinkedIn
  • Profile optimisation for Twitter
  • Twitter list building for Twitter - target key accounts, partners, influencers
Month 2: Social Media Management
  • Content listening and curation
  • Social media post writing and optimisation
  • Publishing to social media accounts
  • Managed notifications
  • Targeted engagements (retweets, likes)
  • Organically increase audience size (we don't buy followers!)
  • Monthly reporting
Month 3: Social Media Management
  • Content listening and curation
  • Social media post writing and optimisation
  • Publishing to social media accounts
  • Managed notifications
  • Targeted engagements (retweets, likes)
  • Organically increase audience size (we don't buy followers!)
  • Monthly reporting
Month 4: Social Media Management & Handover
  • Content listening and curation
  • Social media post writing and optimisation
  • Publishing to social media accounts
  • Managed notifications
  • Targeted engagements (retweets, likes)
  • Organically increase audience size (we don't buy followers!)
  • Final report
  • 1 hour coaching and handover call
  • Cheat sheet continuing program in less than 30 minutes per day

82% of buyers are more likely to trust a company whose leaders engage in social media

Source:  INSEAD

Pricing & Delivery Options

Expert Social Kick Start

4 Month Program
£ 7,900 /per expert or executive

1 month research and setup including

1 hour briefing call to understand objectives, topics of interest and experience 
Social listening for keywords, hashtags & market influencers
Profile optimisation for LinkedIn
Profile optimisation for Twitter
List building for Twitter - target key accounts, partners, influencers and competitors

 

3 months managed service including

Content listening and curation
Social media post writing and optimisation
Publishing to social media accounts
Managed notifications
Targeted engagements (retweets, likes)
Organically increase audience size
Monthly reporting

 

Handover

Final report
1 hour coaching and handover call
Cheat sheet to help the expert continue the process in less than 30 minutes per day