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Jul 26, 2018 Sarah Goodall

Social Media For Business: How & Where Employees Add Value [Video]

As companies are starting to recognise the value a socially enabled workforce can have on brand credibility and employee engagement, many are starting to invest in tools such as LinkedIn Sales Navigator and Employee Advocacy tools.  However, at a time when only 45% of employees have a clear understanding of what they should/shouldn't do on social channels when it comes to company-related topics, it's important to understand that tools are just one component.

Prior to any investment you should first understand your social landscape.  Who are your brand advocates - your social heroes?  Who are your potential thought leaders for blogging?  Who are your active social sellers?

45 of employees have a clear understanding of what they should2Fshouldn't do on social channels.

When I started Tribal Impact I developed this model - The Social Media Maturity Model.  We work with customers to identify where their employees sit on the model (using our Enterprise Social Impact Quiz).  It allows us to target the training to specific audiences, identify which employees have the potential to influence and build a road map for embedding a social culture. 

In the video (below) I walk through how the model works and the value it brings to business addressing topics including:

  • Social Selling
  • Employee Advocacy
  • Influencers
  • Thought Leaders

  

 

About Tribal Impact

Tribal Impact is a B2B Social Selling and Employee Branding Agency.

We're a team of social media strategists, trainers, coaches, content creators and data analysts who are passionate about helping our B2B customers develop and scale their social selling and employee advocacy programs.

Learn more about us here.

Published by Sarah Goodall July 26, 2018
Sarah Goodall