As companies are starting to recognise the value a socially enabled workforce can have on brand credibility and employee engagement, many are starting to invest in tools such as LinkedIn Sales Navigator and Employee Advocacy tools. However, at a time when only 45% of employees have a clear understanding of what they should/shouldn't do on social channels when it comes to company-related topics, it's important to understand that tools are just one component.
Prior to any investment you should first understand your social landscape. Who are your brand advocates - your social heroes? Who are your potential thought leaders for blogging? Who are your active social sellers?
When I started Tribal Impact I developed this model - The Social Media Maturity Model. We work with customers to identify where their employees sit on the model (using our Enterprise Social Impact Quiz). It allows us to target the training to specific audiences, identify which employees have the potential to influence and build a road map for embedding a social culture.
In the video (below) I walk through how the model works and the value it brings to business addressing topics including:
- Social Selling
- Employee Advocacy
- Influencers
- Thought Leaders