Author: Lindsay Baker
I am lucky enough to now work in the constantly evolving and creative field of marketing. After leaving my creative sales-based retail role a few years ago I changed career direction and re-trained in social media and digital marketing, transferring the relevant skills and experience from my previous roles. I have always been the kind of person who, once they start in a role, likes to soak up information, learn as much as possible, and become an expert. I really take pride in delivering the best possible experience to both internal and external customers. After successfully completing a course in Social Media Marketing with the award-winning Digital Mums I am proud to have become a Social Business Enabler. As part of the team at Tribal Impact that helps B2B businesses and employees accelerate their journey on social media via employee advocacy and social selling, my focus is on helping business leaders and executives become influencers, thought-leaders and social media ambassadors on LinkedIn through Tribal Impacts employee advocacy programs. I help support businesses to kick-start their journey in social media with a supportive program including profile optimisation, research, and content sourcing, offering value through the creation of inspiring content. I love building connections with people and am passionate about developing authentic client relationships. I thrive on supporting clients to develop and grow a key network, engaged audience and active community. I also love researching and creating content on the many varied subjects that our executives are passionate about.