When I talk to business leaders about LinkedIn strategies, one question keeps coming up: “Does executive LinkedIn presence really drive sales?” It’s a fair question. We’ve all ...
When I found out I’d be interviewing the employer branding team at Pfizer for our LinkedIn Live series, I knew instantly it was going to be an inspiring conversation. Pfizer isn’t ...
Activating leaders on LinkedIn is about strategy, not surface activity. It’s as much about knowing the people you want to reach (what they find useful, which formats they’ll ...
