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Activating your employees on LinkedIn is a very popular topic at the moment as companies witness the benefits of having a socially active workforce.
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We look into the holistic B2B Social Media method and take deep dives into the different elements that comprise a holistic B2B Social Media strategy.
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Our network's marketing trend forecast: more TikTok influencer campaigns, more SEO for voice search and more pets in ad creative — among other things. Is you strategy ready for the new year?
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Considering TikTok marketing for your business or organization? You’re not alone. Find out how to make the most of this new social network.
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An employee advocacy programme is difficult to implement unless you have a positive company culture to begin with.
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2021 (and 2020 for that sake) has in many ways been a "silly season" - but one thing is for sure; EA has really proven it`s worth in keeping in touch with - and engaging - employees that`s been subjected to more or less forced hybrid work situations, which has given us several valuable insights and learnings, that I am certain will set the scene for 2022.
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Imagine employee advocacy as a shop window to your company culture. It makes what type of culture you have visible to everyone. For better or worse.
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21 mind blowing employee advocacy stats. Check out this guide for all the info you need on the value of an employee advocacy program!
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Introducing an employee advocacy programme requires a mindset shift within an organisation.
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Take a look at our list of 100 social media statistics that can help you plan an effective marketing strategy for your business in 2022.
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Employee advocacy is an important term for those of us who run employee advocacy programmes. But does it really matter to those who don’t run them?
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Hashtag holidays help brands engage with their followers all year. Download our calendar to make sure you're on top of 2022 hashtag holidays.
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There are many things that can make employees afraid of engaging on LinkedIn.
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The 2022 Edelman Trust Barometer is our 22nd annual trust and credibility survey. The survey was powered by Edelman Data & Intelligence (DxI) and consisted of 30-minute online interviews conducted between November 1 and November 24, 2021.
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While the main goal of employee advocacy isn’t always recruitment, it can play a huge role in attracting the right kinds of talent to your business.
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With 2022 right around the corner, now is the right time to start planning your B2B marketing and social media strategy for the upcoming year.
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Discover a variety of B2B marketing strategies you can use to reach and resonate with your business audience.
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Data-proven social media best practices. Learn how to optimize social posts, stories, and ads across channels in 2022.
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This week, Edelman launched their latest Trust Barometer report, a study that seeks to understand trust and credibility within society.
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How will social media and marketing evolve in 2022? We spoke to industry experts to get some insight on what the next 12 months could bring.
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Audio and video are fast becoming people’s preferred ways to consume content.
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As we enter 2022, are you looking for some new inspiration for your digital marketing?
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Learn from the experts what roles such as email, loyalty programs, foresight, discounts and more will play in the coming year.
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What is social selling? How do you use it? Does it work? These social selling statistics are all you need to know to make social selling work for you!
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