If you’re running or experimenting with ABM campaigns to cut through the noise of content and drive personalized touchpoints and conversations,...
Lani Buckley
Recent Posts

The 5 Best Ways To Get 8x More InMail Responses
by Lani Buckley | Aug 4, 2020
LinkedIn’s data shows that InMails receive up to an 8x better response rate than cold emails, yet the point is that they aren’t supposed to be...

What Does An Ideal Employee Advocate Look Like?
by Lani Buckley | Mar 12, 2020
What makes a good employee advocate? Status? Seniority? Technical expertise? Attitude? Social media know-how? For anyone leading a new employee...

Remote And Flexible Working Has Changed My Life
by Lani Buckley | Jan 21, 2020
January 1, 2020, the new Working Hours Act came into action in Finland, setting a new standard for flexible working. The law will give the...

What’s HR’s Role In A Social Media Savvy Business?
by Lani Buckley | Dec 3, 2019
When I think of social media and who drives it forward in a business, I generally think of marketing. Social media strategy and execution...

4 Social Networking Tips You Need No Matter Your Goal
by Lani Buckley | Oct 8, 2019
Networking. Images of suits and small talk. Handshakes and business cards. The thought of it sends an introvert like me into flight mode....