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    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    Amy Chessman

    Amy Chessman
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    Recent Posts

    Infographic: Employee Advocacy as a Business Growth Strategy

    Infographic: Employee Advocacy as a Business Growth Strategy

    Employee Advocacy is about transforming your engaged workforce, creating a credible narrative that leads an employee-led buyer journey. But Employee...

    3 Ways Employee Content Boosts Your Word of Mouth Strategy

    3 Ways Employee Content Boosts Your Word of Mouth Strategy

    Digital transformation may have changed the buyers journey but good old ‘traditional’ word of mouth is still as important as ever for building...

    7 Reasons Why Employee Generated Content Will Boost Growth

    7 Reasons Why Employee Generated Content Will Boost Growth

    Digital transformation has completely changed the B2B buyer journey. With 70% of adults trusting the recommendations of their peers and networks...

    4 Types of Content Your Employee Generated Content Plan Must Have

    4 Types of Content Your Employee Generated Content Plan Must Have

    According to the Content Marketing Institute around 50% of B2B marketers say they struggle to create content consistently. With this in mind,...

    6 Study-Backed Benefits of Blogging for B2B Marketing

    6 Study-Backed Benefits of Blogging for B2B Marketing

    Business blogging is a type of B2B marketing that increases your brand awareness and builds meaningful relationships with your prospects. With 9...

    What Facebook Algorithm Changes Mean for Employee Advocacy

    What Facebook Algorithm Changes Mean for Employee Advocacy

    Brands are now scrambling to find new organic methods to reach their audience after Facebook has announced that page posts may have zero reach in...

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