Your subject matter experts can create influence within your market with a structured program that accelerates their visibility online. Expert employees can elevate your brand by association, attract like-minded top talent to your business and most importantly, influence your decision makers. By aligning their subject matter interests to external influencers, creating keyword optimised content and building their reputation online through engagement, you will increase share of voice, traffic to website and sentiment of brand.
It takes time to build influence within your market. According to the Edelman Trust Barometer, your technical experts are the most trusted voice when it comes to decision making processes. Activating their voice and story online creates an authentic message to the market but also supports the professional visibility and brand of your experts.
This customised service will first understand your purpose and vision as a thought leader. We’ll review your LinkedIn and Twitter profiles and give recommendations on how these can be improved.
Once your profiles are optimised, you’ll be enrolled onto our coaching program. one of our Social Business Managers who will guide you through digital networking, developing your content strategy and how you can find and use content effectively.
This service helps your busy experts and leaders create their social footprint, find and connect with influential peers and build their reputation from the ground up. A dedicated safe pair of hands tailored specifically to their needs.
In brief, we help busy people get online quicker. We kick start their journey by optimising their existing profiles (LinkedIn & Twitter) with the relevant keywords and keyword phrases to help them be found.
Designed to help busy executives and subject experts demonstrate their knowledge, the Thought Leadership Blogging program helps build their professional reputation and networks.
At the beginning of the program, a dedicated Social Business Enabler will work with the executive/expert to really get to know their role, audience, aspirations and also what makes them tick. This ensures that any content created is authentic to them.