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    Alexandra Edwards

    Author: Alexandra Edwards

    Hi there! I'm Alex, Director of Customer Success at Tribal Impact. I love solving problems and turning client challenges into opportunities for change. Whether that’s aligning employee advocacy programs with marketing goals, understanding and optimizing engagement strategies, or ensuring seamless program execution; I’m passionate about making things work better for customers. With experience spanning tech, B2B, and enterprise brands like IBM, NVIDIA, HPE, Sony & Ericsson, I specialize in client retention, strategy development, and delivering measurable success. I genuinely enjoy working with people, understanding their challenges, and finding solutions that drive real business impact. Metrics matter, but so do relationships! Seeing clients succeed because of the strategies we build together is what keeps me motivated. Outside of work you’ll probably find me spending time with my family and beagle-cross. I’m always looking to exchange insights with industry peers and engage in meaningful conversations. If you’re in the B2B marketing space, let’s connect! Knowledgeable in: Customer Success, Customer Engagement, Problem Solving, B2B Marketing, Strategy Development, Employee Advocacy, Social Selling and Sales Navigator.