“Your brand is what people say about you when you’re not in the room” Jeff Bezos, Founder of Amazon
Everyone has a personal brand; you just may not realise it yet.
By understanding your motivations, limitations and strengths you can build your reputation online and offline by playing to your strengths. It provides you with insight as to how you are being interpreted by other people.
This worksheet will guide you to identify the foundations of your personal brand.
At the end you will have a brand statement and a set of keywords that will become the foundation of building your personal brand online.