Scaling employee advocacy (EA) programs by adding more users appears to be the logical next step after your program has been up and running for some time. But this isn't always the case...
Often, organisations are thinking ‘If we can just increase our licences…’
• We will scale our brand reach
• We’ll get more shares and clicks
• We’ll ultimately generate more leads
But there is a good chance you should be looking to scale down your licences.
Instead, the focus should be on optimising performance with targeted training, refining your content strategy and tracking metrics that matter.