Did you know that nearly 60% of employees who share or engage with content on social media on a weekly basis don't fully understand their company's social media policy?
That's just one of the many interesting (and sometimes slightly alarming) results we've found from our latest research into employee's understanding and attitudes towards social media in the workplace!
The pandemic has accelerated the usage of social media, either for personal use or for business. Naturally, companies have found themselves needing to make sure they protect their brand reputation online but also their employees.
What you'll learn from this report:
- Which age groups are most likely to talk positively and negatively about your brand on social media.
Figure out which employees are more likely to share content about your company and how you should be maximising this to create new opportunities for both your company's brand and your employee's personal brand.
- How frequently employees engage with social media and their motivations for doing so.
- The type of content employees prefer to share on social media and how that differs by age group.
- Understanding of the social media policy and how that impacts the likelihood to post about your brand online.