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How To Get Buy-In From Your Leaders

Your action plan for activating senior leaders on LinkedIn, with a step-by-step guide for building a business case.

How To Get Leaders Buy-In Guide Cover 1 Sharp

 

In the era of a globally connected workforce, effective leadership extends far beyond the confines of traditional offices.

This step-by-step guide is designed for global B2B professionals who want to:

  • Persuade their leadership team of the benefits of being active on social media.
  • Accelerate the social media presence of senior leaders online.
  • Learn how to measure leadership social media impact.

This workbook will be of particular interest for professionals that work in:-

  • B2B Marketing
  • Employer Branding
  • Executive Communications

  • PR and internal communications