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Employee advocacy serves not only to create internal brand advocates, it can also be used to place your expert employees in a position of brand influencers.
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In a world of content ‘noise’, specialism is becoming increasingly important, and spending time with IP creators is key to a successful B2B marketing strategy, writes Kate Pickering.
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The input of subject matter experts (SMEs) is essential to create content that buyers trust. SMEs can make content more trustworthy by providing insight on the latest product and market research and trends.
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With so little trust in brands and advertising, the need for authentic and genuinely useful information is ever growing. And who better to build trust with buyers than the authentic voices of your brand; expert employees.
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Brands are often afraid of the risks of employee-generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.
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Start leveraging your internal influencers with a smart employee advocacy program. We break down tips to get started based on Onalytica's latest research.
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Your company is full of experts. Smart, knowledgeable people who push your business forward. Read on to learn how to build a coherent expert content strategy that involves existing employees and doesn’t frustrate them.
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When considering how best to implement employee advocacy program, organisations look at aspects of the people with whom they want to engage: their employees.
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Content creation can be an intimidating, time-consuming process, especially for B2B companies with complex products and solutions.
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Employee-generated content is now a key piece to your marketing and social content machine. Yet, what does your company need to know about it to succeed?
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Here at Tribal Impact we know exactly how successful word of mouth marketing can be and who better to lead your word of mouth marketing than the people who knows your business inside out? Your employees.
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Readers are time-starved, savvy and will pick out fake knowledge faster than you can share it. The lack of knowledge is always right there, in how a piece is worded or structured. The solution? Genuine subject matter experts.
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Employee generated content allows employees to present themselves as knowledgeable people in their industry and develop their personal brand.
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Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience.
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Alejandro Cabral and Gabe Villamizar share how leveraging Saved Leads & Accounts is a key to unlocking the value of LinkedIn Sales Navigator.
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More and more LinkedIn users are writing articles and using the platform to share their knowledge. Posts on LinkedIn are a great way to provide value to your connections, and help establish yourself as a thought leader.
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Because the buyer journey has changed so dramatically, sales professionals now need to be able to engage and influence their audience without overtly trying to sell.
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Discover three LinkedIn PointDrive templates to use at the top, middle, and bottom stages of the sales funnel.
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If you’re looking for eye-opening stats about content and messaging on the LinkedIn platform, this one's for you.
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SAP's Koert Breebaart explains why relevant content is the key to success when it comes to digital business.
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Stop stressing about algorithm updates and privacy concerns by understanding the best social media distribution channels to build your community in 2019.
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So, how should we measure the impact of social media and employee advocacy? Do we understand the value of our social media efforts in terms of revenue?
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This blog from Dynamic Signal diggs deep into the data they've analysed across their platform. It offers up some great insights and trends if you're looking to optimise your employee advocacy tool and increase performance.
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Implementing an advocacy program is one part of a much bigger cultural change program: becoming a social business. Training is the key to launching a successful Employee Advocacy program, here are 10 reasons why.
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The 2019 Social Media Marketing Industry Report reveals want marketers plan to do with organic social activities, video marketing, social ads, and more.
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We’ve created a host of tips and tools to help Sales Managers ensure their teams understand their social media policy and what their social selling activity is supposed to achieve.
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What are the essential parts of a digital and digital transformation plan? Learn how you can use RACE and SOSTAC® to create an effective digital plan.
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This post includes a 5 point checklist to ensure a professional services firm is getting the maximum reach for their content.
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Thought Leadership is all about using your business experience and passion to consistently answer the questions of your target audience!
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