Reach new audiences and increase brand awareness
Fast-track perception change, collaborating with external influencers
Move from ‘paid for’ collaborations to relationship driven programs
Increase share of voice around topics of importance to your business
Humanise your brand with employee generated content
As a data company, we needed our Social Selling pilot to be built on the foundations of data and insight. The training and workshops delivered by Tribal Impact changed the behaviours of our sales teams from search to building prospects and engagement opportunities. This has increased the individual sales pipeline by 33% compared to those that didn't attend the training.
Sally Jacobs, Head of Social Media
Your technical employees are often the most difficult to engage when it comes to social media. They don’t want to be ‘celebrities’ or ‘influencers’ so finding the right balance is critical to your program success.
Establish a benchmark from which to measure your experts’ impact and progress. We’ll ...
Identifying your existing employee influencers on social media
Assess their topics of expertise and map to your strategic priorities
Understand current levels of influence around your priority conversations
Identify external influencers which you can engage to co-create content
Recommend next steps and our best-fit services for your experts
What Are the Steps in Creating A Strategy?
The average timeline for completing the data-led employee influencer strategy is below. Discover your employee influencers and map topics based on their network size and level of social activity.
Research phase to benchmark your performance and listen to the influencer community
Build an action plan to train, enable and create content, connecting your experts to best-fit influencers
Build your investment case for enablement pilot
Demonstrate your current position and employee influencer objectives
Communicate your influencer activation plan to leadership
What's after Strategy? Execute it yourselves or move on to the Enablement or Impact program with us.
From strategy to action: Activate your subject matter experts on social media
We’ll work closely with your experts (even the reluctant ones) over a 6 month period to build their digital confidence, create thought leadership content and demonstrate the power of scaling their influence online.
We provide tailor made programs including co-managed social profiles, tailored 1-2-1 coaching sessions and thought leadership content to accelerate your employee influencer strategy in a cost effective and manageable way.
From action to results: Show impact and strengthen commitment
Your leaders want results and are looking for more than ‘clicks’ and ‘likes’ to evaluate the return on their influencer marketing investment.
We work alongside our partner, Onalytica, to measure your employee influencer program by monitoring your brand position within network maps, interaction reports, influencer rankings and content performance.
Our tailored influencer activation programs create brand reach that’s trusted and authentic.
Tailored content support to fast track brand messages and perception
External influencers mapped to business priorities and expert interests
Dedicated social media support for your subject matter experts
Programs to suit all levels of confidence and time commitments
Our Expert Activation Program Enablement and Impact Phases include the following core services as part of the program:
64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content
2021 B2B Thought Leadership Impact Report