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Social Media eLearning Course for Employees

Our package of 25 bite-size eModules helps you activate employees on social media at scale. Behaviour-changing, learning path-based, highly measurable learning. Hosted in your LMS or ours.

Social Media eLearning Course for Employees Hero
Sony
SAP
Henkel
IBM
Siemens Healthineers
Logicalis
Panasonic
Rentokil Initial
MillerKnoll
Hitachi
Sempre
ServiceNow
Informatica
Commvault
Capgemini
Stewarts
Ciena
Opentext
Paloalto
Rockwool
United VARs
Adviser Plus
Spirax Sarco

Activate Your Employees On Social Media At Scale

Getting employees active on social media starts with building their confidence through knowledge of best practices.

Our bitesize modules will help you scale the process.  Available on demand, this way of learning offers a standardised experience across multiple departments, functions and regions.

Our Approach To Learning

Using our Social Business Maturity Model or your employee advocacy data, we map employees based on the extent to which they network and how digitally active they are.

This information is then analysed to match specific eModules with individual learners to ensure only relevant content is being served. This keeps learners engaged and the time spent on training is used more efficiently. 

social-business-maturity-matrix

Quote - Orange Circle

 

“Only 45% of employees have a clear understanding what they should and what they shouldn’t do on social channels when it comes to company-related topics””

Source: Altimeter Group, a Prophet Company

Social Impact Micromodule Content

All of our eLearning micromodules are less than 5 minutes long, interactive and fully responsive on mobile, tablet or desktop.  Core learning tracks are as follows:

  • The Fundamentals

    • How to start building your online presence?

    • The key components of an effective headline

    • Key elements to include in your About section

    • Choosing the right profile picture

    • Quick LinkedIn profile fixes

  • Increase Your Network Size

    • How to build your core network on LinkedIn?

    • How to expand beyond your core network on LinkedIn?

    • How to manage your network?

  • X (Twitter)

    • Setting up your X (Twitter) account and profile

    • How to find your first 100 X (Twitter) followers?

    • Using X (Twitter) lists to cut through the noise

  • Increase The Level Of Social Activity

    • Building your social reputation

    • The key principles of content sharing

    • Build searches that filter out the noise

    • Discovering content to share

    • Optimising your content for engagement and reach

  • Thought Leadership

    • How to structure your blog for success?

    • How to create your first video for LinkedIn?

  • Social Selling

    • How to optimise your Sales Navigator account?

    • How to craft an InMail that gets a response?

  • Working with Industry Influencers

    • Who is an influencer and how to become one?

    • How to find influencers in your space?
    • Time-saving tips for growing your influence
    • How to collaborate with influencers?
    • Measuring influence and success

The Fundamentals

  • How to start building your online presence?

  • The key components of an effective headline

  • Key elements to include in your About section

  • Choosing the right profile picture

  • Quick LinkedIn profile fixes

Increase Your Network Size

  • How to build your core network on LinkedIn?

  • How to expand beyond your core network on LinkedIn?

  • How to manage your network?

X (Twitter)

  • Setting up your X (Twitter) account and profile

  • How to find your first 100 X (Twitter) followers?

  • Using X (Twitter) lists to cut through the noise

Increase The Level Of Social Activity

  • Building your social reputation

  • The key principles of content sharing

  • Build searches that filter out the noise

  • Discovering content to share

  • Optimising your content for engagement and reach

Thought Leadership

  • How to structure your blog for success?

  • How to create your first video for LinkedIn?

Social Selling

  • How to optimise your Sales Navigator account?

  • How to craft an InMail that gets a response?

Working with Industry Influencers

  • Who is an influencer and how to become one?

  • How to find influencers in your space?
  • Time-saving tips for growing your influence
  • How to collaborate with influencers?
  • Measuring influence and success

Get A Quote

Want to know more about our eModules and whether they're suitable for you? Get in touch and we’ll send you a quote and/or book a connect call to:

  • Understand more about your needs
  • Discuss your goals
  • Confirm whether this is the right program for you
  • Provide your full, tailored proposal