Build A Content Driven Culture
Content costs budget. Not only that, it takes time. 50% of B2B content marketers say they struggle to create content consistently. Save budget, time and hassle by activating your most credible source of content ever…your employees!
Strengthen Brand Authenticity Online
Trust is everything. In fact, according to one study, 58% of buyers did not believe claims made by the vendor they ultimately bought from. Buyers want hands-on experience. They want authentic insights from the practitioners who work with customers.
Let Employees Humanise Your Brand
At the end of the day, it’s the people behind your logo that keep the wheels turning. Showcase the talent and expertise that sits within your company. Humanising your brand will build trust and credibility with your buyers.