Elevate the social reputation of internal subject matter experts into a position of thought leadership and influence.
| Tailored Workshop |
Build Credibility & Influence Through Content Creation
Build A Content Driven Culture
Content costs budget. Not only that, it takes time. 50% of B2B content marketers say they struggle to create content consistently. Save budget, time and hassle by activating your most credible source of content ever…your employees!
Strengthen Brand Authenticity Online
Trust is everything. In fact, according to one study, 58% of buyers did not believe claims made by the vendor they ultimately bought from. Buyers want hands-on experience. They want authentic insights from the practitioners who work with customers.
Let Employees Humanise Your Brand
At the end of the day, it’s the people behind your logo that keep the wheels turning. Showcase the talent and expertise that sits within your company. Humanising your brand will build trust and credibility with your buyers.
“A company’s in-house experts are, on average, 22 percentage points more credible than the company CEO”
Source: Edelman Trust Barometer
SocialMaster Course Overview
Learning Objectives:
Know how to select the most appropriate content type to suit style and interest.
Know how to optimise content for sustained promotion.
Know how to research trends and create content that is relevant and timely.
Understand how to establish an editorial plan for content.
Expected Outcomes:
Begin moving social profiles from reputation to influence.
Able to identify trending topics and themes that are interesting to the target audiences.
Able to optimise content using keywords, links and post structure best practice.
Build a social promotion plan that can easily be replicated.
Create an influencer marketing strategy.
Ideal For Organisations That:
Want to encourage employees to blog externally.
Are looking to build brand credibility via sharing employee expertise.
Would like to showcase their subject matter experts as thought leaders.
Want to reduce content marketing spend by creating authentic content internally.
Ideal For Professionals That:
Want to increase their influence and be recognised for thought leadership.
Are looking to attract more speaking opportunities.
Want to build credibility with customers by sharing their expertise.
Interested in differentiating their brand from the competition.
SocialExpert Curriculum
Module 1: Discover Your Voice
Lesson 1: Introduction – Discover your voice
Lesson 2: Create your content plan – segment, target and message
Lesson 3: Build your keyword strategy
Lesson 4: Set objectives and map out your editorial calendar
Module 2: Selecting Your Media
Lesson 1: Introduction – Selecting your media
Lesson 2: Overview of blogging
Lesson 3: Overview of video streaming
Lesson 4: Overview of podcasting
Lesson 5: Choosing what’s best for you
Module 3: Connect With Your Audience
Lesson 1: Introduction – Connect with your audience
Lesson 2: Social listening for trending themes
Lesson 3: Crowdsource ideas via your communities
Lesson 4: Using polls/research for credible content
Lesson 5: Other sources of inspiration
Module 4: Optimise Your Content
Lesson 1: Introduction – Optimise your content
Lesson 2: Blogging optimisation techniques
Lesson 3: Video streaming optimisation techniques
Lesson 4: Podcasting optimisation techniques
Module 5: Promoting Your Content
Lesson 1: Introduction – Promoting your content
Lesson 2: Publish to promotion checklist
Lesson 3: Mentioning and tagging influencers
Lesson 4: Pinning and showcasing your latest content
Lesson 5: Repurposing content to maximise promotion
Module 6: Activity
Review and optimise a sample blog post
Create an editorial calendar, hashtag and keyword strategy
