Learning Objectives:

• Understand the importance of engagement on social media.
• Know how to use LinkedIn Groups to best effect.
• Understand how to expand social reach using Twitter.
• Learn how to build networks beyond core connections.
• Understand content sharing best practices.

Expected Outcomes:

• Be able to confidently find and share content online.
• Advance their social listening and measurement skills.
• Analyse competitor use of LinkedIn and Twitter.
• Identify influencers within their area of expertise.
• Able to optimise content types to social channels.

Ideal For Organisations That:

• Want to advance their Social Apprentices to the next
  level in the Social Impact Program
• Have deployed an employee advocacy tool and
  want employees to understand sharing etiquette
• Want to encourage more employees to build out
  their Twitter presence for broader brand reach

Ideal For Professionals That:

• Work in sales and want to adopt social selling techniques
• Are subject matter experts that need to build credibility before they invest time building influence
• Want to differentiate themselves within their area of specialism

SocialExpert Curriculum