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Lessons In Modern Selling: Engaging, Scaling And Measuring The Impact Of Social Selling

Breakfast Event on the 26th November at The Shard

Social Selling has fast become a popular buzzword.

LinkedIn has gone into overdrive selling LinkedIn Sales Navigator to corporate teams who want to modernise their sales approach. 

However, this rapid growth can cause unstructured adoption.  Licenses are often under-utilised, training isn’t scalable and when it comes to license renewal the investment is difficult to justify.

We are delighted to host our 3rd Social Business Exchange breakfast event at The Shard with our guest speakers from SAP, IBM and Henkel.

SAP were early adopters of Modern Selling (before LinkedIn officially launched a product). They continuously set high standards when it comes to motivating and measuring their investment impact. They are constantly innovating, scaling and adapting the program internally which you will learn about during this event.  

IBM Europe have recently launched their Social Engagement Program working with ourselves and our partner, Onalytica. The program focuses on connecting internal thought leaders to external influencers, taking social selling to the next level and driving even greater reach and revenue growth.

Henkel have recently migrated from Social Selling pilot to scaling their roll-out globally. Learn how they have built a network of champions, tied it into their advocacy program and are building a leadership program to support adoption and sales motivation.


This Event Is Ideal For Professionals Who…

  • Are responsible for managing a social selling program or pilot program within a global organisation
  • Are looking to (re)launch a Social Selling program
  • Need to scale their existing Social Selling pilot
  • Want to learn from others who have experienced the journey


8.30 – Breakfast
9.00 – Welcome from Sarah
9.15 – Ramona Friese, Global Sales and Channel Excellence Manager @ Henkel: Migrating from a pilot social selling program to scaling globally
9.45 – Thomas Harrer, CTO for Hardware Sales @IBM Systems Europe: Social selling from a sales leader’s perspective
10.00 - Coffee Break
10.15 – Kirsten Boileau, Global Head - Digital Enablement Services @ SAP: Learnings from an early adopter of modern selling; how to run a successful program at length
11.05 – Close from Sarah
11.15 - Coffee and mingle


The Shard, TOG 24/25, 32 London Bridge Street, London, SE1 9SG

8.30am – 11.30am

Please bring photo ID to enter The Shard.


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About The Social Business Exchange

The Social Business Exchange is a community of practitioners who are leading social business transformation within their organisations. We set up the community so that members can exchange ideas, share stories and learn from each other in a safe and pitch-free environment.

Our community includes professionals leading social selling, employee advocacy and social leadership programs in global B2B organisations. They have access to a closed LinkedIn Group, networking events and educational webinars.



Kirsten BoileauKirsten Boileau - SAP

Enabling digital transformation of Marketing & Sales via Digital Selling, Marketing Automation & Marketing enablement

"The digital world is changing everything. From the way we as consumers interact with our peers, to the underlying operations and success measures of complex business interactions. I have been privileged to be part of this digital revolution in the B2B space for the past 5+ years."


Thomas Harrer - IBM SBX Nov 2019 Speakers

CTO HW Sales @IBM Systems Europe | Delivering innovation fueled by AI and Data | IBM Distinguished Engineer

"As CTO for Hardware Sales in Europe, I’m excited that my team and I deliver innovation to our clients through leveraging AI and Data, evolving the IT infrastructure architecture to enable them to address new and coming digital business ideas."


Ramona Friese - HenkelRomona Friese

Global Sales and Channel Excellence Manager @ Henkel | Social Selling | Design Thinking | Social Media Marketing

"The consulting skills I have gained while working within DAX 30 firms have set me up for success and prepared for my current role as Global Sales & Channel Excellence Manager. I am excited to drive the Social Selling initiative globally by partnering with +30 global champions to drive the transformation across the company."


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Sarah Goodall – Tribal Impact

Founder @ Tribal Impact: Enabling Organisations Drive Revenue Growth Via Employee Social Advocacy & Digital Selling

"I lead the tribe at Tribal Impact. We specialise in helping B2B organisations achieve revenue growth through an integrated approach to Employee Advocacy, Social Selling, Content Marketing and Social Media."



Want to join the community and learn from others? Fill out the form above to confirm your attendance!