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Hey  there,


It snowed this week ❄. Not a lot, but enough to excite the kids when I opened the door this morning. They didn’t need much of an excuse to get the advent calendars up, the tree decorated, and the wreath on the door. I’m just dreading it when the ‘moose on the loose’ turns up (our version of ‘elf on the shelf).

The tribe is busy too. Now we’ve finished our friendly bake-off with Onalytica, we’re building gingerbread houses so check out Instagram for our competition results in December. 

Most of our customers are winding up the year and planning for next year. As discussed on our Community Drop-In last week, we love TalkWalker for social listening and a topic that’s bubbling up on our social media radar for 2022 is The Great Resignation (or The Big Quit). But what’s that got to do with social media? 

The talent market is hugely volatile at the moment and those brands that thought strategically about connecting employee advocacy with employer branding are the ones that are winning in the war for talent. Check out this paper from LinkedIn - it shows companies with socially engaged employees are 58% more likely to attract top talent and 20% more likely to retain them! Watch out for more content and services from us around this topic next year. 

Right, I’m off to finish up my gift shopping. December is a blur so trying to get organised!

Until next time




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